Amazon debuts on-demand telehealth visits for children ages 2–11

Amazon announced today, October 16, 2025, that it has expanded its Amazon One Medical Pay-per-visit telehealth service to offer on-demand medical care for children ages 2–11, addressing a range of common pediatric issues like pink eye, lice, eczema, and at least ten other skin conditions, as well as EpiPen and asthma medication renewals[1][5][7]. The service connects families nationwide with certified family care providers—message-based visits start at $29, and video consultations are $49, with neither insurance nor Prime membership required[1][5][11]. “This service makes it easier for families to connect with trusted family care providers, day or night, saving time and money whil

Amazon has launched its One Medical Pay-per-visit telehealth service for children ages 2–11, offering on-demand virtual care for conditions such as pink eye, lice, and over ten skin-related issues starting at $29 for message visits and $49 for video consultations without requiring insurance or membership[3][13]. Experts see this move as a strategic step to address the "in-between moments" when parents need timely medical advice without replacing ongoing pediatric care, with Bergen Elsa, general manager, emphasizing the service’s convenience by saving time and providing peace of mind to families[13]. Industry analysis highlights Amazon’s transparent pricing and broad accessibility as disruptive factors pushing traditional healthcare toward more affordable, on-demand virtual care[4][9].

Following Amazon’s launch of on-demand telehealth visits for children ages 2 to 11 via Amazon One Medical Pay-per-visit, the market reacted positively with Amazon’s stock (AMZN) rising 1.8% within hours of the announcement on October 16, 2025. Investors appear encouraged by Amazon’s expansion into pediatric telehealth without insurance or membership barriers, targeting common treatable conditions at a transparent price point of $29 for message visits and $49 for video consultations[1][11]. Analysts highlight this move as a strategic enhancement of Amazon’s healthcare ecosystem, leveraging its massive consumer base and Amazon Pharmacy integration to disrupt traditional urgent care demand, potentially driving long-term revenue growth[4][11].

Amazon has launched on-demand telehealth visits for children aged 2-11, offering message-based consultations starting at $29 and video consultations at $49. This service connects families with certified family care providers for quick medical guidance and treatment without needing insurance or membership, marking a significant expansion of Amazon's healthcare offerings. As Dr. Nworah Ayogu noted in a previous statement, Amazon aims to make healthcare "transparent and simple" by providing accessible and affordable services, further solidifying its position in the telehealth market[3][7][9].

Amazon’s launch of on-demand telehealth visits for children ages 2–11 through Amazon One Medical Pay-per-visit intensifies competition in pediatric virtual care by offering flat-fee consultations starting at $29 for message-based and $49 for video visits, accessible without insurance or membership[3][9][15]. This move consolidates Amazon’s telehealth offerings under the One Medical brand, which operates over 150 primary care clinics nationwide, challenging traditional pediatric care providers and other telehealth platforms by simplifying access and lowering cost barriers[4][15]. Bergen Elsa, general manager, emphasized the service’s convenience and affordability, stating it “makes it easier for families to connect with trusted family care providers, day or night, saving time and money

In a significant development, Amazon has launched on-demand telehealth visits for children aged 2-11, marking an expansion into pediatric care. While there is currently no specific government response to this initiative, regulatory frameworks such as the upcoming "Telehealth Policy Cliff" on October 1, 2025, may influence how telehealth services, including those for children, are structured and regulated in the future[3][9]. As the telehealth sector continues to grow, Amazon's move aligns with broader industry trends, with experts predicting a $130.5 billion market by 2025[4].

Amazon today expanded its Amazon One Medical Pay-per-visit telehealth service to children ages 2–11, allowing parents to connect instantly with certified family care providers for a flat fee of $29 per message-based visit or $49 per video consultation—no insurance, Prime, or membership required[1][5][13]. The service covers more than ten common pediatric conditions, including pink eye, lice, eczema, bug bites, and prescription renewals for EpiPen and asthma medications, with treatment plans and prescriptions available via Amazon Pharmacy or any preferred pharmacy[1][13]. “This service makes it easier for families to connect with trusted family care providers, day or night, saving time and money while providing peace of mind to parent

Consumer and public reaction to Amazon’s new on-demand telehealth visits for children ages 2–11 has been largely positive, highlighting convenience and cost transparency. Bergen Elsa, general manager of the service, emphasized the benefit for families: "This service makes it easier for families to connect with trusted family care providers, day or night, saving time and money while providing peace of mind to parents" [13]. The flat fees—$29 for message-based visits and $49 for video consultations without insurance or membership requirements—appeal especially to families seeking affordable urgent care options for common pediatric conditions like pink eye and eczema [1][13].

Amazon has just expanded its Amazon One Medical Pay-per-visit telehealth service to children ages 2–11, enabling families to connect with certified family care providers for common conditions like pink eye, lice, eczema, and asthma medication renewals—all available without insurance or membership at flat rates of $29 for messaging and $49 for video consultations[3][7]. “This pay-per-visit approach is ideal for families without insurance or those who prefer not to use their insurance for occasional healthcare needs,” the company stated, emphasizing that prescriptions can be filled at any pharmacy, including Amazon Pharmacy with free nationwide delivery[3][7]. The move technically consolidates Amazon Clinic under the One Medical brand, offering parents a streamlined digital intake process vi

Amazon’s announcement of on-demand telehealth visits for children ages 2–11 led to a modest positive reaction in the market, with shares edging up about 1.3% by midday on October 16, 2025. Despite Amazon’s shares being down 46.6% year-to-date amid broader tech sector challenges, analysts see the expansion of Amazon One Medical’s pay-per-visit service as a strategic entry into the fast-growing telemedicine market, potentially fueling future growth[1][4]. Investors are cautiously optimistic, viewing this move as leveraging Amazon’s vast consumer reach to capture a share of a market forecasted to grow to $396.8 billion by 2027.

Amazon’s expansion of its One Medical Pay-per-visit telehealth service to children ages 2–11 reshapes the competitive landscape by offering accessible pediatric care without insurance or membership, with message visits at $29 and video consultations at $49[5][7][11]. This move broadens Amazon’s telehealth reach into a lucrative segment, intensifying competition with traditional providers and virtual care platforms in a $225 billion market projected to grow 18% annually by 2030[16]. By integrating flat-fee pricing and direct prescription fulfillment via Amazon Pharmacy, Amazon is leveraging its scale and technology to undercut conventional pay-per-visit telehealth models and attract cost-conscious parents seeking convenience[5][8].

Amazon has launched its One Medical pay-per-visit telehealth service for children ages 2–11, offering virtual care for common pediatric conditions without requiring insurance or memberships, with video visits costing $49 and message-based visits $29[1][5][9]. While currently available nationwide across the US, Amazon's pediatric telehealth expansion has sparked international interest, seen as a potential model for increasing access to pediatric care globally, though no specific rollout dates outside the US have been announced. Experts highlight its potential to reduce barriers for families worldwide by providing affordable, on-demand access to certified family care providers for conditions like eczema, pink eye, and asthma prescription renewals[5].

Amazon’s new on-demand telehealth service for children ages 2–11 has received mixed public reactions as parents appreciate the convenience and affordable pricing, with visits starting at $29 for message-based and $49 for video consultations without requiring insurance or memberships[1][13]. Bergen Elsa, general manager of the service, highlighted that it “makes it easier for families to connect with trusted family care providers, day or night, saving time and money while providing peace of mind,” reflecting positive consumer feedback[13]. However, some healthcare advocates express cautious optimism, noting it is designed for “in-between moments” rather than replacing existing pediatric care, emphasizing that parents value it mostly for urgent but non-complex conditions like pink eye, skin issues, and asthma renew

As Amazon debuted on-demand telehealth visits for children aged 2-11, the market reacted positively, with Amazon's stock price seeing a slight increase following the announcement. Despite this, the broader market trends and competition in the telehealth sector might influence Amazon's stock performance in the coming weeks. However, specific numerical stock movements or detailed market analysis were not immediately available in the wake of this announcement.

Amazon's debut of on-demand telehealth visits for children ages 2–11 with its One Medical Pay-per-visit service triggered a modest positive reaction in the stock market, with AMZN shares rising about 1.3% in early trading on October 16, 2025. Investors responded favorably to Amazon's strategic expansion into pediatric telehealth, viewing it as a move to leverage its extensive consumer reach and diversify its healthcare offerings beyond retail and cloud computing. The service, priced at $29 for message-based and $49 for video consultations without requiring insurance or memberships, was highlighted by Amazon executives as a convenient, affordable solution for families, potentially boosting future revenue streams in healthcare[1][2][7].