Apple reveals iPhone 17, iPhone Air, AirPods Pro 3, and more at hardware event

📅 Published: 9/14/2025
🔄 Updated: 9/14/2025, 7:10:34 PM
📊 15 updates
⏱️ 11 min read
📱 This article updates automatically every 10 minutes with breaking developments

Apple unveiled its latest lineup of devices at a highly anticipated hardware event, introducing the iPhone 17 series, the ultra-thin iPhone Air, AirPods Pro 3, and refreshed Apple Watch models. The event, themed "Awe Dropping," showcased significant advancements across Apple’s flagship products, marking the company's biggest leap in iPhone technology to date.

The iPhone 17 series includes four models: iPhone 17, iPhone...

The iPhone 17 series includes four models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone Air. The iPhone 17 Pro and Pro Max feature a striking new design powered by the A19 Pro chip, which delivers Apple's best-ever performance and battery life. These models boast a novel triple 48MP Fusion camera system with Main, Ultra Wide, and a new Telephoto lens offering up to 8x optical zoom—the longest ever on an iPhone. The front-facing camera is upgraded to an 18MP Center Stage sensor, enhancing selfie quality. The devices also include industry-first video capabilities like ProRes RAW and Apple Log 2, making them powerful tools for professional filmmakers and creators. Both models are protected by Ceramic Shield 2 on the front and, for the first time, on the back, providing three times better scratch resistance[1].

The iPhone 17 (non-Pro) gains a 6.3-inch display with ProMot...

The iPhone 17 (non-Pro) gains a 6.3-inch display with ProMotion technology for the first time on a non-Pro model, paired with the A19 chip. It shares the same 18MP Center Stage front camera and a square sensor consistent across the lineup, enhancing photo and video experiences for users[2].

A standout announcement was the iPhone Air, described as the...

A standout announcement was the iPhone Air, described as the thinnest iPhone ever at just 5.6 millimeters thick, with a 6.5-inch Super Retina XDR display featuring ProMotion up to 120Hz. Crafted with a breakthrough titanium design, iPhone Air combines elegance, lightness, and durability, being more scratch-resistant than any previous model thanks to Ceramic Shield 2 on the front and Ceramic Shield on the back. It is powered by three Apple-designed chips—A19 Pro, N1, and C1X—making it the most power-efficient iPhone to date. The device also features a 48MP Fusion Main camera and the same 18MP Center Stage front camera found in the other new models. Apple emphasized iPhone Air’s remarkable all-day battery life, enabled by its redesigned internal architecture and software optimizations[3][4].

Apple also introduced the AirPods Pro 3 with significant har...

Apple also introduced the AirPods Pro 3 with significant hardware upgrades, including enhanced active noise cancellation, a built-in heart rate monitor, improved sound processing, and foam ear tips for better fit and comfort. Additionally, Apple previewed a new Live Translation feature that will also be available on AirPods 4 and AirPods Pro 2, enhancing real-time communication capabilities[2].

The Apple Watch lineup received a comprehensive update with...

The Apple Watch lineup received a comprehensive update with the Series 11 featuring stronger front glass, 5G connectivity, and improved battery life. The Apple Watch SE 3 now offers an always-on display and fast charging, while the Ultra 3 model gains a new display and satellite connectivity. Apple also unveiled new health-focused features like hypertension detection and a sleep scoring system, which will be available on older Apple Watch models as well[2].

Apple CEO Tim Cook highlighted this launch as the biggest le...

Apple CEO Tim Cook highlighted this launch as the biggest leap ever for the iPhone, emphasizing innovation in design, performance, and user experience across all new products[4]. The event solidifies Apple's commitment to pushing hardware boundaries while delivering seamless integration and cutting-edge features for its customers.

🔄 Updated: 9/14/2025, 4:50:20 PM
Apple has delayed the launch of the iPhone Air in mainland China due to regulatory issues related to its exclusive use of eSIM technology, which replaces the physical SIM tray. While the original preorder date was September 12, 2025, and availability was planned for September 19, Apple now states orders will start "as soon as possible" after regulatory approval, as it works with Chinese regulators to resolve these hurdles[1]. The rest of the iPhone 17 lineup, which supports physical SIM cards, launched on schedule in China.
🔄 Updated: 9/14/2025, 5:00:21 PM
Apple's unveiling of the iPhone 17 lineup, including the ultra-thin iPhone Air starting at $999, and the upgraded AirPods Pro 3 with enhanced noise cancellation and a heart rate monitor, marks a strategic push to strengthen its market position against rivals like Samsung and Google[1][4][2]. The iPhone 17 introduces a 6.3-inch ProMotion display and the A19 chip to the standard model, features previously reserved for Pro variants, likely intensifying competition in the premium smartphone segment[2]. CEO Tim Cook described this launch as "the biggest leap ever for iPhone," reflecting Apple's confidence in reshaping the competitive landscape with thinner, more durable devices and expanded health features in wearable tech[4].
🔄 Updated: 9/14/2025, 5:10:20 PM
Apple's unveiling of the **iPhone 17 lineup**, including the ultra-thin $999 **iPhone Air**, and the upgraded **AirPods Pro 3** with enhanced noise cancellation and heart rate monitoring, marks a significant push to reshape the premium smartphone and wireless earbuds market[1][4][2]. CEO Tim Cook described the launch as "the biggest leap ever for iPhone," highlighting the iPhone Air as the **thinnest and most power-efficient iPhone ever**, intensifying competition with flagship Android models on design and battery life[4]. These innovations, combined with new health and connectivity features across Apple Watches and AirPods, signal a strategy to deepen ecosystem lock-in and challenge rivals by integrating advanced hardware with iOS 26
🔄 Updated: 9/14/2025, 5:20:30 PM
Following Apple's hardware event revealing the iPhone 17, iPhone Air, and AirPods Pro 3, Apple’s stock (AAPL) saw an immediate positive market reaction, climbing approximately 2.3% on September 12, 2025, the day of the announcement. Investors responded favorably to the AirPods Pro 3’s new health-focused features such as heart-rate monitoring and enhanced noise cancellation, as well as the iPhone 17’s introduction of ProMotion technology on a non-Pro model, signaling continued innovation that could drive sales[1][2]. Market analysts cited strong preorder numbers announced for the new devices as a bullish indicator, with shares closing above $220 per share post-event, reflecting confidence in Apple's product cycl
🔄 Updated: 9/14/2025, 5:30:27 PM
Apple unveiled the iPhone 17 lineup, including the ultra-thin iPhone Air—the slimmest iPhone at 5.6 mm and priced at $999—featuring a 6.5-inch display, improved chip, and all-day battery life. The iPhone 17 now includes a 6.3-inch display with ProMotion in the non-Pro model and an 18MP front camera with Center Stage. Additionally, AirPods Pro 3 were introduced with enhanced noise cancellation, a built-in heart rate monitor, improved sound processing, and foam ear tips. Pre-orders for the iPhone 17 and AirPods Pro 3 start this Friday, September 19[1][2][3][4].
🔄 Updated: 9/14/2025, 5:40:25 PM
Following Apple's hardware event unveiling the iPhone 17, iPhone Air, AirPods Pro 3, and more, Apple’s stock (AAPL) saw a modest rise of 1.8% in after-hours trading on September 9, reflecting investor optimism about the new product lineup and potential revenue growth[2][5]. Market analysts highlighted strong interest in the ultra-thin iPhone Air and the upgraded AirPods Pro 3, citing the devices’ advanced features like the A19 Pro chip and improved durability as key drivers of positive sentiment. However, some cautious voices noted that the stock’s modest movement suggests tempered expectations amid broader tech sector volatility.
🔄 Updated: 9/14/2025, 5:50:26 PM
Apple has delayed the launch of the iPhone Air in China due to regulatory hurdles related to its exclusive eSIM technology, which eliminates the physical SIM tray and faces challenges in the Chinese market where physical SIM cards remain widely used[1]. Originally scheduled for preorder on September 12 and availability on September 19, the release is postponed as Apple works with Chinese regulators to gain approval, with no new launch date announced yet[1]. This delay affects only the iPhone Air, while the rest of the iPhone 17 lineup, which retains physical SIM compatibility, launched on schedule in China[1].
🔄 Updated: 9/14/2025, 6:00:25 PM
Apple's unveiling of the iPhone 17 series, including the ultra-thin iPhone Air and AirPods Pro 3, has generated a significant global impact with pre-orders launching worldwide on September 12 and availability starting September 19, 2025[2][5]. The international response highlights high demand due to Apple's latest A19 Pro chip powering enhanced camera systems and battery life, alongside features like the 48MP Fusion cameras and 8x optical zoom on Pro models, setting new performance standards in mobile technology[4]. Industry analysts note the release is poised to influence global smartphone markets by strengthening Apple's competitive edge through innovation in AI acceleration and ultra-durable design, resonating strongly in key markets such as the US, Europe, an
🔄 Updated: 9/14/2025, 6:10:26 PM
Apple’s unveiling of the iPhone 17 lineup, including the ultra-thin iPhone Air and AirPods Pro 3, has sparked significant global attention, with pre-orders starting September 12 and launches set for September 19 across multiple international markets[2][5]. Industry analysts highlight the iPhone 17 Pro’s advanced A19 Pro chip and enhanced camera system as key drivers for its expected strong sales worldwide, signaling Apple's continued dominance in premium smartphone markets[4]. International consumers and carriers are responding enthusiastically, leveraging Apple’s new financing offers that can save customers up to $1,100, further expanding Apple’s global reach amid increasing competition[5].
🔄 Updated: 9/14/2025, 6:20:25 PM
Apple's launch of the iPhone 17 lineup including the ultra-thin iPhone Air, alongside AirPods Pro 3, has sparked significant global interest, with pre-orders opening worldwide on September 12 and availability set for September 19[2][4][5]. International markets have noted the devices' advanced features, such as the iPhone 17 Pro's A19 Pro chip and 48MP Fusion cameras, raising expectations for a major upgrade in mobile technology[4]. Experts highlight that the new Ceramic Shield 2 providing 3x better scratch resistance on both front and back, combined with improved battery life and performance, positions Apple to reinforce its competitive edge globally amid rising demand for durable, high-performance smartphones[5].
🔄 Updated: 9/14/2025, 6:30:28 PM
Apple’s hardware event reshapes the competitive smartphone and wearables landscape with the iPhone 17 lineup featuring a 6.3-inch ProMotion display on the base model and the ultra-thin iPhone Air at just 5.6 millimeters, touted as the slimmest and most durable iPhone ever at $999, positioning Apple strongly against rivals emphasizing design and power efficiency[1][4]. The AirPods Pro 3 introduce enhanced active noise cancellation, heart rate monitoring, and a new Live Translation feature, marking a significant expansion in health and translation capabilities that could challenge competitors in true wireless earbuds[2]. Additionally, Apple Watch Series 11 upgrades with 5G connectivity, better battery life, and new health features like hypertension detection
🔄 Updated: 9/14/2025, 6:40:27 PM
Apple's September 2025 event unveiled the iPhone 17 lineup, including the ultra-thin iPhone Air, which at 5.6mm thickness is the slimmest iPhone ever and features a 6.5-inch durable screen and improved power efficiency[4]. The iPhone 17 introduced a 6.3-inch display with ProMotion technology now available on a non-Pro model for the first time, powered by the new A19 chip, and equipped with an 18-megapixel front camera featuring Center Stage and a square sensor across the lineup[2]. The AirPods Pro 3 brought significant hardware upgrades: enhanced active noise cancellation—claimed to be the best in-ear ANC ever—foam ear tips, built-in
🔄 Updated: 9/14/2025, 6:50:26 PM
Apple’s hardware event unveiled the **iPhone 17 lineup**, including the ultra-thin **iPhone Air** at just 5.6 mm thickness, making it the slimmest and most power-efficient iPhone with a 6.5-inch screen and a stronger internal chip[4]. The standard iPhone 17 now sports a 6.3-inch ProMotion display with the A19 chip, delivering enhanced performance and featuring an 18-megapixel front camera with Center Stage[2]. The **AirPods Pro 3** were upgraded with built-in heart rate sensors, twice the active noise cancellation, and live translation capabilities, pushing the earbuds toward health monitoring and real-time communication enhancements[4].
🔄 Updated: 9/14/2025, 7:00:32 PM
Apple unveiled the iPhone 17 lineup, including the ultra-thin iPhone Air at 5.6mm thickness, the thinnest iPhone yet priced at $999, boasting a 6.5-inch screen, improved internal chip, and all-day battery life. The iPhone 17 now features a 6.3-inch display with ProMotion in the non-Pro model and an A19 chip, alongside an 18MP front camera with Center Stage. Additionally, AirPods Pro 3 were introduced with enhanced active noise cancellation, a built-in heart rate monitor, improved sound processing, and new foam ear tips. Pre-orders for these devices start September 19, with Apple CEO Tim Cook calling this release the "biggest leap
🔄 Updated: 9/14/2025, 7:10:34 PM
Apple's unveiling of the iPhone 17 lineup—including the ultra-thin iPhone Air priced at $999—and the AirPods Pro 3 with new health features signals a strategic push to redefine premium smartphone and audio markets. The iPhone 17 introduces a 6.3-inch display with ProMotion on the non-Pro model for the first time, powered by the A19 chip, while the AirPods Pro 3 add enhanced noise cancellation and a built-in heart rate monitor, intensifying competition against rivals like Samsung and Sony[1][2][4]. CEO Tim Cook emphasized, "We're taking the biggest leap ever for iPhone," underscoring Apple’s aim to solidify its lead amid upcoming product launches from competitors and its own expanding
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