Apple has announced a significant price increase for its Apple TV+ streaming service, raising the monthly subscription fee by 30% to $12.99 in the United States, effective immediately for new subscribers starting August 21, 2025. Existing subscribers will see this price change take effect 30 days after their next renewal date[1][2][3].
This marks the third price hike since Apple TV+ launched in...
This marks the third price hike since Apple TV+ launched in 2019 at just $4.99 per month. The subscription fee previously rose to $6.99 in 2022 and then to $9.99 in 2023. Despite the increase in the monthly plan, the annual subscription price remains at $99, and prices for Apple One bundles—which include multiple Apple services—are unchanged[1][2].
Apple justified the price increase by highlighting its expan...
Apple justified the price increase by highlighting its expanded library of original content and the overall value offered by Apple One plans. The company pointed to successes such as the hit series *Severance*, which surged in popularity with its second season, reaching number 5 on the Nielsen US streaming chart. Apple also reported strong growth in TV+ viewership, with “strong double-digit” year-over-year increases mentioned during its most recent earnings call[2].
Apple TV+ continues to differentiate itself from competitors...
Apple TV+ continues to differentiate itself from competitors by offering a single subscription tier that includes 4K HDR and Spatial Audio quality, and remains entirely ad-free. The service also supports Family Sharing, allowing a single subscription to be shared with up to six people[2].
Looking ahead, Apple has packed the rest of 2025 with new re...
Looking ahead, Apple has packed the rest of 2025 with new releases including *The Morning Show* season four premiering on September 17, *Slow Horses* on September 24, and *Pluribus*, a new series from the creator of *Breaking Bad*, debuting November 7. Several new movies will also be released, such as *Highest 2 Lowest* and *The Lost Bus*[2].
The price increase applies not only in the U.S. but also in...
The price increase applies not only in the U.S. but also in select international markets. While Apple has not publicly shared detailed subscriber numbers, the company’s continued investment in original programming and rising viewership suggests it is positioning Apple TV+ as a premium streaming service despite growing competition[1][2][3].
🔄 Updated: 8/21/2025, 4:20:20 PM
Apple’s announcement of a 30% price increase for Apple TV+ to $12.99 per month has triggered mixed market reactions, with the stock price dipping 1.8% in early trading on August 21, 2025. Investors expressed concern over potential subscriber pushback despite Apple’s justification citing expanded original content and steady growth in viewership, including hit series like *Severance* reaching number 5 on Nielsen’s streaming chart. However, some analysts note that Apple One bundle prices remain unchanged, which may help cushion the impact on overall subscription revenues[1][2][3].
🔄 Updated: 8/21/2025, 4:30:25 PM
As of August 21, 2025, the monthly subscription fee for Apple TV+ has increased by approximately 30% to $12.99, impacting new subscribers. This price hike has sparked mixed reactions in the market, with some investors expressing concern about potential subscriber losses. Apple's stock price has seen minimal immediate impact, but analysts are closely watching the company's future financial reports for signs of how the price change affects overall revenue and subscriber growth.
🔄 Updated: 8/21/2025, 4:40:19 PM
Apple TV+ has raised its monthly subscription fee by 30%, increasing the price from $9.99 to $12.99 starting August 21, 2025, for all new subscribers[1][2]. This price hike places Apple TV+ closer to competitors like Disney+ ($12.99) and HBO Max ($14.99), tightening the competitive streaming market. Industry analysts suggest this move signals Apple's intent to boost revenue amid intensifying competition from established players with broader content libraries.
🔄 Updated: 8/21/2025, 4:50:15 PM
Apple TV+’s 30% monthly fee hike to $12.99, effective August 21, 2025, has drawn mixed expert analysis, with industry commentators noting it marks a significant 160% increase since the platform launched at $4.99 in 2019[1]. Analysts highlight Apple’s justification that expanded original content justifies the rise, yet some warn the steep step risks subscriber churn amid fierce streaming competition[1]. However, Apple’s maintained $99 annual plan and unchanged Apple One bundle prices offer value buffers that experts say could help retain loyal users[1].
🔄 Updated: 8/21/2025, 5:00:23 PM
Apple TV+ has raised its monthly subscription fee by 30% to $12.99 starting August 21, 2025, affecting all new subscribers worldwide. The increase has sparked mixed international reactions, with markets in Europe and Asia expressing concern over rising streaming costs amid inflationary pressures. Industry analysts note this move positions Apple TV+ closer to competitors like Netflix, potentially reshaping global subscription dynamics[1][2].
🔄 Updated: 8/21/2025, 5:10:19 PM
Apple TV+ has increased its monthly subscription fee by 30%, rising from $9.99 to $12.99 starting August 21, 2025, affecting all new subscribers[1][2]. Industry experts note this move positions Apple TV+ closer to established competitors like Netflix, which currently charges around $15 per month, reflecting Apple’s confidence in its expanding original content lineup and market strength. Analysts suggest the price hike could test subscriber loyalty but acknowledge that Apple's brand and content investments may justify the higher cost for many users.
🔄 Updated: 8/21/2025, 5:20:17 PM
Breaking News: As of August 21, 2025, Apple TV+ has increased its monthly subscription fee by 30%, rising from $9.99 to $12.99. This price hike is strategically timed ahead of new seasons of popular shows like "Slow Horses" and "The Morning Show," potentially affecting user retention and acquisition rates. Technical implications include heightened expectations for content quality and diversity to justify the increased cost, as the streaming service competes with other major platforms in the market[1][2][3].
🔄 Updated: 8/21/2025, 5:30:22 PM
Apple TV+ has raised its monthly subscription fee by 30%, from $9.99 to $12.99, effective August 21, 2025[1][2][3]. Consumer reaction has been mixed, with many expressing frustration on social media about the steep increase amid strong competition, while some users acknowledge the price hike aligns with new seasons of popular shows like *Slow Horses* and *The Morning Show*[1]. Specific numbers on subscription cancellations or retention are not yet available.
🔄 Updated: 8/21/2025, 5:40:16 PM
**Breaking News Update**: As Apple TV+ raises its monthly subscription fee by 30% to $12.99 starting this August, international consumers are bracing for the impact. The price hike, which affects new subscribers immediately and existing ones 30 days after their next renewal date, is expected to affect Apple's competitive stance globally, particularly in regions where streaming services are heavily saturated. While specific international reactions are pending, Apple's significant investment in content, such as the Emmy-nominated series "Severance," suggests a strategic push to bolster its streaming presence worldwide.
🔄 Updated: 8/21/2025, 5:50:21 PM
Apple TV+ has raised its monthly subscription fee by 30%, increasing the cost from $9.99 to $12.99 starting August 21, 2025. This $3 hike applies immediately to new subscribers, while existing customers will see the change after their current billing cycle ends in 30 days[1][2][3][4]. Notably, the annual $99 subscription and the Apple One bundle prices remain unchanged.
🔄 Updated: 8/21/2025, 6:00:21 PM
Apple has increased the monthly subscription fee for Apple TV+ by 30%, raising it to $12.99 starting August 21, 2025, for all new subscribers in the U.S.[1][2][3] This price hike reflects Apple's strategy to align its streaming service pricing with industry standards amid expanding original content offerings.
🔄 Updated: 8/21/2025, 6:10:28 PM
Apple TV+ raised its monthly fee by 30% to $12.99 starting August 21, 2025, intensifying competition with Netflix, Disney+, and Amazon Prime Video, which maintain lower price points and larger subscriber bases[1][2]. Despite the hike, Apple keeps its annual Apple TV+ subscription at $99.99 and the Apple One bundle unchanged at $19.95 monthly, highlighting a strategic focus on bundled services to retain customers amid growing streaming market pressures[1][3]. Apple justifies the increase by expanding original content, boasting a record 81 Emmy nominations this year, but remains the only unprofitable service in its portfolio with losses exceeding $1 billion annually[1].
🔄 Updated: 8/21/2025, 6:20:33 PM
Apple's announcement of a 30% increase in Apple TV+ monthly fees to $12.99 caused a mild dip in Apple's stock price, which fell about 1.2% intraday on August 21, 2025, reflecting investor concerns over potential subscriber pushback amid the service’s ongoing profitability challenges[1]. Market analysts noted that while Apple TV+ remains a loss leader for the company, the price hike aims to offset over $1 billion in annual streaming losses, though some worry it may further slow subscriber growth given stiff competition from Netflix and Disney+ [1][3]. Apple emphasized the expanded original content library as justification, but the stock market reaction suggests cautious investor sentiment about the streaming unit’s ability to turn profitable soon
🔄 Updated: 8/21/2025, 6:30:42 PM
**Breaking News Update:** The latest 30% price hike for Apple TV+, pushing the monthly fee to $12.99, reflects the broader industry trend of streaming services increasing costs due to rising production expenses and investor pressure for profit. Industry experts note that this move is part of a larger strategy to address profitability concerns, as Apple TV+ reportedly loses over $1 billion annually[1][2]. Analysts predict that this price increase might lead to a reevaluation of Apple's less profitable ventures, especially if the company continues to face economic challenges[1][2].
🔄 Updated: 8/21/2025, 6:40:59 PM
Breaking News: As of August 21, 2025, Apple TV+ has increased its monthly subscription fee by 30% to $12.99, marking the third price hike since its launch in 2019. This move comes amidst reports that Apple is losing over $1 billion annually on its streaming service, despite the platform's critical success with shows like "Ted Lasso" and "Severance" earning numerous awards and nominations[1][2]. The price change will apply to new subscribers immediately and to existing subscribers 30 days after their next renewal date[1][4].