Augment, AI Logistics Startup by Deliverr Founder Harish Abbott, Secures $85M Series A Funding

📅 Published: 9/4/2025
🔄 Updated: 9/4/2025, 10:20:24 PM
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Augment, an AI-powered logistics startup founded by Harish Abbott, the co-founder of Deliverr, has secured $85 million in a Series A funding round. This significant investment was led by Redpoint, with participation from 8VC, Autotech Ventures, and other investors, marking a rapid follow-up to its $25 million seed round just five months ago[2].

Harish Abbott, who previously co-founded Deliverr—a fulfillm...

Harish Abbott, who previously co-founded Deliverr—a fulfillment platform acquired by Shopify for $2.1 billion in 2022—launched Augment in 2024 to tackle inefficiencies in the logistics industry through artificial intelligence[2][4]. The startup’s flagship AI assistant, called Augie, automates many of the routine, manual tasks that freight shippers, carriers, and brokers face daily, such as managing emails, phone calls, tracking shipments, collecting documents, and reviewing pricing bids[2][3][4]. Augie acts as a personal AI teammate that handles workflow management and data organization, allowing human operators to focus on strategic, judgment-based work rather than repetitive administrative duties[1][3].

Abbott has emphasized that logistics is a broken system over...

Abbott has emphasized that logistics is a broken system overwhelmed by inefficient information flow, leading to missed appointments, wasted labor, and underutilized assets. Augment’s goal is to reduce this waste in the massive $10+ trillion global logistics industry by making logistics operations more efficient and less stressful for operators[1][2]. The company aims to transform freight operations by integrating AI deeply into everyday workflows, helping to improve morale, reduce turnover, and increase margins[3].

The Series A funding will accelerate Augment’s product devel...

The Series A funding will accelerate Augment’s product development and market expansion, supporting the growth of its AI capabilities and commercial reach. The startup has already attracted industry veterans like Justin Hall, a logistics executive with 25 years of experience, who joined as chief commercial officer to drive growth and partnerships[3].

Harish Abbott’s extensive background includes building fulfi...

Harish Abbott’s extensive background includes building fulfillment software at Amazon, co-founding Deliverr to enable rapid e-commerce shipping, and a brief tenure at Flexport before launching Augment. He holds degrees from the Indian Institute of Technology Roorkee, the University of Illinois Urbana-Champaign, and an MBA from Stanford Graduate School of Business[5].

With this fresh capital infusion, Augment is well-positioned...

With this fresh capital infusion, Augment is well-positioned to lead the AI-driven transformation of logistics, aiming to free operators from tedious tasks and unlock greater efficiencies across the supply chain[1][2].

🔄 Updated: 9/4/2025, 8:00:07 PM
There are currently no publicly available details regarding any regulatory or government response to Augment’s $85 million Series A funding raise, the AI logistics startup founded by Harish Abbott. The available reports focus on the company’s funding milestones, product capabilities, and leadership background without mention of oversight or government commentary[1][2][3][4][5]. If such responses exist, they have not been disclosed in the sources from 2025.
🔄 Updated: 9/4/2025, 8:10:12 PM
Augment, the AI logistics startup founded by Deliverr co-founder Harish Abbott, has secured $85 million in Series A funding, significantly intensifying competition in the $900 billion freight industry known for its razor-thin 3% margins[1][4][5]. This fresh capital will accelerate development of Augie, Augment’s AI-powered logistics assistant that automates shipment coordination and workflow management, challenging traditional manual processes and incumbents like Flexport, which acquired Deliverr’s logistics business in 2023[1][2]. Abbott emphasized that Augie "goes about doing their work" autonomously by managing communications and operations, positioning Augment to reshape logistics automation at scale[2].
🔄 Updated: 9/4/2025, 8:20:10 PM
Following Augment’s $85 million Series A funding led by Redpoint, public and consumer reactions have been largely optimistic, highlighting the strong potential of Augie's AI assistant to transform logistics workflows. Industry professionals praised how Augie automates tedious tasks like bid reviews and package tracking, allowing workers to focus on negotiations and relationships, with many expressing excitement for increased efficiency in a notoriously manual sector[1]. Some logistics operators noted that Augie’s impact on error reduction and operational scalability could significantly improve profitability in the $900 billion freight industry, which traditionally operates on razor-thin margins[2].
🔄 Updated: 9/4/2025, 8:30:11 PM
Augment, the AI logistics startup founded by Deliverr co-founder Harish Abbott, has secured $85 million in a Series A funding round led by Redpoint to expand its AI assistant, Augie, globally. This infusion aims to accelerate the platform’s impact on the $900 billion freight industry by automating complex logistics tasks and improving shipment efficiency worldwide, with growing interest from international shippers, brokers, and carriers. Abbott emphasized that Augie’s ability to handle communications and workflows positions it as a key enabler for global supply chains facing razor-thin margins and operational complexity[5][1][2].
🔄 Updated: 9/4/2025, 8:40:11 PM
There have been no reported regulatory or government responses specifically related to Augment’s recent $85 million Series A funding round announced on September 4, 2025. No official statements, interventions, or policy actions from government agencies have been documented in the available sources concerning Augment or its AI logistics innovations[1][2][3][5].
🔄 Updated: 9/4/2025, 8:50:11 PM
Augment, the AI logistics startup founded by Harish Abbott, raised $85 million in Series A funding led by Redpoint, with 8VC and Autotech Ventures also participating, accelerating its global expansion plans[1]. The startup aims to revolutionize freight operations worldwide by deploying its AI assistant, Augie, which automates logistics tasks across multiple communication platforms, and plans to expand beyond its current U.S. trucking focus into international shipping markets[1][3]. Industry response highlights the potential for Augment’s AI to set new standards in efficiency and transparency, fundamentally reshaping global supply chains with smarter, faster, and more resilient operations[3].
🔄 Updated: 9/4/2025, 9:00:16 PM
There are no publicly reported regulatory or government responses specifically related to Augment’s recent $85 million Series A funding round. None of the available sources mention any government involvement, regulatory scrutiny, or official commentary concerning Augment’s AI logistics technology or its rapid expansion plans[1][2][3][4][5].
🔄 Updated: 9/4/2025, 9:10:21 PM
Augment, the AI logistics startup founded by Deliverr's Harish Abbott, has secured $85 million in a Series A funding round led by Redpoint, with participation from 8VC and Autotech Ventures, just five months after a $25 million seed round earlier this year[1][5]. The company plans to hire 50 engineers to enhance its AI assistant, Augie, which automates logistics tasks like pricing bids and shipment tracking, and aims to expand from the US trucking industry into international shipping markets[1]. Clients such as Armstrong Transport Group have already reported a 40% reduction in invoice delays using Augie's platform[1].
🔄 Updated: 9/4/2025, 9:20:27 PM
Augment, the AI logistics startup led by Deliverr founder Harish Abbott, raised $85 million in Series A funding to scale its AI assistant, Augie, which automates seven core logistics tasks such as pricing bids, shipment tracking, load consolidation, and invoicing across platforms like email, voice, and Slack[1][2]. With a plan to hire 50 engineers, the funding aims to enhance Augie's capabilities and expand Augment’s AI-driven solutions from US trucking into international shipping markets, promising significant efficiency gains—clients like Armstrong Transport Group report 40% reductions in invoice delays[1]. Abbott emphasizes Augie’s role in replacing manual, repetitive workflows with intelligent automation, enabling logistics professionals to focus on higher-value activitie
🔄 Updated: 9/4/2025, 9:30:26 PM
Augment, the AI logistics startup founded by Deliverr’s Harish Abbott, secured $85 million in Series A funding led by Redpoint, just five months after a $25 million seed round[1][2]. Their AI assistant, Augie, automates seven key logistics tasks—including pricing bids, shipment tracking, load consolidation, and invoice collection—integrating across email, voice, Slack, SMS, and Telegram to reduce manual workflows and communication overload[1][2]. This funding will support hiring 50 engineers to enhance Augie's capabilities and aims to scale beyond US trucking into international shipping markets, with early clients reporting a 40% reduction in invoice delays[1].
🔄 Updated: 9/4/2025, 9:40:25 PM
Consumer and public reaction to Augment's $85 million Series A funding has been notably positive, especially from logistics clients who have experienced tangible benefits; for example, Armstrong Transport Group reported a 40% reduction in invoice delays thanks to Augie's AI assistant[1]. Industry observers praise Augie's ability to automate tedious tasks like pricing bids and shipment tracking, with users valuing the streamlined communication across email, voice calls, Slack, SMS, and Telegram, reducing the need to juggle multiple platforms[1][2]. Harish Abbott’s reputation as the Deliverr co-founder also bolsters public confidence, with many anticipating that Augment's planned expansion and hiring of 50 engineers will further enhance AI capabilities and reshape logistics workflows[1]
🔄 Updated: 9/4/2025, 9:50:31 PM
Augment, the AI logistics startup founded by Deliverr's Harish Abbott, has secured $85 million in Series A funding led by Redpoint, with participation from 8VC and Autotech Ventures, just five months after its $25 million seed round[1][4][5]. The company plans to use this capital to expand its AI assistant, Augie, beyond the US trucking sector into international shipping markets, signaling a significant global impact on streamlining logistics operations worldwide[1]. Clients like Armstrong Transport Group have already seen a 40% reduction in invoice delays, highlighting early international industry interest and the potential for widespread adoption[1].
🔄 Updated: 9/4/2025, 10:00:24 PM
Augment’s recent $85 million Series A funding round did not prompt any immediate regulatory or government response reported publicly as of September 2025. There are no concrete details or official statements from government agencies addressing Augment’s AI-driven logistics platform or its impact on freight regulations, labor laws, or data privacy in logistics to date[2][3]. The company continues to focus on deploying its AI assistant, Augie, to improve operational efficiency in the freight industry without noted regulatory intervention.
🔄 Updated: 9/4/2025, 10:10:25 PM
Augment’s recent $85 million Series A funding led by Redpoint marks a significant shift in the AI logistics startup landscape, intensifying competition among tech-driven freight solutions. Founded by Deliverr’s Harish Abbott, Augment’s AI assistant, Augie, now serves a rapidly growing customer base—doubling since its $25 million seed round just five months ago—and offers automation of seven key logistics tasks, reducing manual communication burdens across multiple channels. With plans to hire 50 engineers and expand internationally, Augment is positioning itself as a formidable challenger to traditional and emerging players aiming to streamline freight and shipping operations[1][2][3].
🔄 Updated: 9/4/2025, 10:20:24 PM
Following Augment's announcement of an $85 million Series A funding led by Redpoint, market reaction has been notably positive, highlighting strong investor confidence in the AI logistics sector. While Augment is a private company and does not have a public stock price, venture capital interest surged, reflecting excitement about Augment’s rapid adoption and impressive client benefits, such as a 40% reduction in invoice delays and over $1 million in payroll savings for a single firm[1][2]. Redpoint’s managing director Jacob Effron praised the product’s widespread appeal, stating, “People really love the product,” underscoring bullish sentiment among key stakeholders[1].
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