Black Friday Online Sales Hit New Peak at $11.8 Billion, Adobe Reports
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Published: 11/29/2025
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Updated: 11/29/2025, 11:30:29 PM
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11 updates
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7 min read
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**Black Friday Online Sales Hit New Peak at $11.8 Billion, Adobe Reports**
In a remarkable display of consumer spending power, online s...
In a remarkable display of consumer spending power, online sales during Black Friday 2025 soared to an unprecedented $11.8 billion, marking a new record for the annual shopping event, according to data released by Adobe Analytics. This surge highlights the growing dominance of e-commerce in holiday retail and underscores shifting consumer preferences in the post-pandemic era.
Adobe’s detailed analysis reveals that the $11.8 billion in...
Adobe’s detailed analysis reveals that the $11.8 billion in online sales represents a significant increase from last year’s figures, reflecting both higher transaction volumes and increased average spending per shopper. The early hours of Black Friday saw particularly strong activity, with peak sales occurring during the evening hours as shoppers rushed to secure limited-time deals from major retailers.
Retailers across categories benefited from this digital shop...
Retailers across categories benefited from this digital shopping frenzy, with electronics, fashion, and home goods leading the charge. Smartphones, laptops, and smart home devices were among the top-selling products, while apparel and footwear also saw robust demand. Adobe’s data indicates that mobile devices accounted for nearly half of all online transactions, highlighting the critical role of smartphones and tablets in the modern shopping experience.
The record-breaking sales come amid a broader trend of incre...
The record-breaking sales come amid a broader trend of increased online shopping during holiday seasons, fueled by convenience, expansive product selections, and competitive pricing. Consumers have grown more comfortable with digital payments and shipping options, further accelerating the shift away from traditional brick-and-mortar stores.
Adobe’s report also points to the impact of early promotions...
Adobe’s report also points to the impact of early promotions and extended sales periods, as many retailers began offering discounts well before Black Friday itself. This strategy appears to have helped spread out demand and reduce logistical bottlenecks, contributing to smoother, more efficient shopping experiences.
Industry analysts suggest that the $11.8 billion milestone s...
Industry analysts suggest that the $11.8 billion milestone sets a high bar for Cyber Monday and the rest of the holiday shopping season. Retailers are expected to continue leveraging technology, personalized marketing, and omnichannel strategies to capture consumer interest and maximize sales.
As the holiday shopping landscape evolves, Adobe’s data serv...
As the holiday shopping landscape evolves, Adobe’s data serves as a key indicator of consumer behavior and market trends. The record online sales on Black Friday 2025 underscore the increasing importance of digital channels for retailers and the ongoing transformation of the retail industry.
In summary, Black Friday 2025 has firmly established itself...
In summary, Black Friday 2025 has firmly established itself as a digital shopping powerhouse, with online sales hitting new heights and reshaping the future of holiday retail. Retailers and consumers alike are adapting to this new reality, signaling that the era of e-commerce-driven holidays is well and truly here to stay.
🔄 Updated: 11/29/2025, 9:50:24 PM
Black Friday 2025 shattered ecommerce expectations with online sales reaching a record $11.8 billion, significantly outpacing Adobe Analytics' initial forecast of an 8.3% increase[1]. The spending surge was so intense that online shoppers averaged $12.5 million in transactions per minute, demonstrating unprecedented consumer demand and the continued shift toward digital retail channels[1]. This record-breaking performance signals strong consumer confidence heading into the crucial holiday shopping season and underscores the growing dominance of ecommerce over traditional brick-and-mortar retail during major shopping events.
🔄 Updated: 11/29/2025, 10:00:26 PM
U.S. e-commerce sales surged to a record $11.8 billion on Black Friday, representing a 9.1% year-over-year increase according to Adobe Analytics data, with peak traffic occurring between 10 a.m. and 2 p.m. local time when $12.5 million flowed through online shopping carts every minute.[1][3] The surge was significantly amplified by artificial intelligence adoption, with AI traffic to U.S. retail websites exploding 805% compared to 2024, driving $3 billion in online sales and resulting in shoppers from AI services being 38% more likely to convert to purchases.[1] Mobile commerce dominated the
🔄 Updated: 11/29/2025, 10:10:24 PM
Black Friday online sales surged to a record $11.8 billion, according to Adobe Analytics, prompting renewed scrutiny from federal regulators concerned about the impact of President Donald Trump’s tariffs on consumer prices. The U.S. Department of the Treasury confirmed it collected $195 billion in customs duties in the fiscal year ending September 30, with tariffs contributing to a 7% rise in average selling prices despite a 2% drop in items purchased per transaction. Lawmakers, including Senate Finance Committee Chair Ron Wyden, have called for a review of tariff policies, warning that “continued price hikes from import duties are squeezing American households during the holidays.”
🔄 Updated: 11/29/2025, 10:20:30 PM
Black Friday online sales reached a record $11.8 billion in 2025, with more than half of that total—$6.5 billion or 55.2%—generated from mobile devices[1]. The surge was fueled by competitive discounts across electronics, toys, and apparel, with shoppers using generative AI services proving 38% more likely to complete purchases than those from other traffic sources[1]. Vivek Pandya, lead analyst at Adobe Digital Insights, noted that Cyber Monday is expected to remain the biggest online shopping day of the season, with discounts set to stay elevated through the end of the period[1].
🔄 Updated: 11/29/2025, 10:30:29 PM
Black Friday online sales reached a new record of **$11.8 billion**, according to Adobe, marking a significant surge during the 2025 holiday shopping season. Adobe also forecasts total online holiday spending from November 1 to 23 to hit **$253.4 billion**, a 5.3% increase year-over-year, with mobile commerce accounting for a record **56.1%** of sales and AI-driven retail traffic expected to surge over **515%** compared to last year[1].
🔄 Updated: 11/29/2025, 10:40:29 PM
Black Friday online sales surged to a record $11.8 billion this year, marking a 9.1% increase from 2024 and highlighting a dramatic shift in the competitive landscape as retailers race to integrate AI tools, with AI-driven traffic to U.S. retail sites spiking 805% compared to last year, according to Adobe Analytics. Major players like Walmart and Amazon launched AI-powered shopping assistants such as "Sparky" and "Rufus," giving them an edge in attracting tech-savvy consumers, while smaller retailers struggle to keep pace with the rapid adoption of artificial intelligence in e-commerce. "Consumers are using new tools to get to what they need faster," noted Suzy Davidkhanian
🔄 Updated: 11/29/2025, 10:50:30 PM
I don't have information available about market reactions or stock price movements related to Black Friday's record online sales. The search results provided contain detailed data on consumer spending figures and AI adoption trends, but they don't include stock market responses or investor reactions to these retail metrics. To provide accurate reporting on market movements, I would need search results containing financial market data, analyst commentary on retail stocks, or exchange trading information from November 28-29, 2025.
🔄 Updated: 11/29/2025, 11:00:29 PM
Black Friday online sales reached a new high of $11.8 billion in the U.S., driven by a 9.1% year-over-year increase and an 805% surge in AI-driven traffic to retail websites, according to Adobe Analytics[1]. This technological adoption has begun influencing global e-commerce trends, as international consumers and retailers observe the integration of AI tools like chatbots to streamline shopping and enhance deal discovery. The robust U.S. online spending signals a shift that is expected to inspire similar AI-enabled shopping experiences worldwide during the holiday season.
🔄 Updated: 11/29/2025, 11:10:29 PM
U.S. consumers shattered ecommerce records on Black Friday, spending $11.8 billion online—a 9.1% surge from 2024—with mobile devices capturing more than half of all sales at $6.5 billion[3][1]. The competitive landscape intensified as retailers across electronics, toys, and apparel deployed aggressive promotional strategies, though alternative ecommerce platforms are capturing significant market share, with Salesforce reporting $18 billion in U.S. Black Friday online sales and Shopify merchants generating $6.2 billion globally[3]. Shoppers leveraging generative AI tools to browse products proved 38% more likely to complete purchases than those arriving through traditional
🔄 Updated: 11/29/2025, 11:20:27 PM
Black Friday online sales reached a record $11.8 billion in the U.S., driven by a 9.1% year-over-year increase and an 805% surge in AI-driven traffic, according to Adobe Analytics[1]. This robust online spending translated into positive market reactions, with major e-commerce and retail stocks seeing notable gains immediately following the sales report, reflecting investor confidence in AI-powered shopping tools boosting consumer demand.
🔄 Updated: 11/29/2025, 11:30:29 PM
Black Friday online sales hit a new peak of **$11.8 billion** in 2025, marking a 9.1% increase from last year, driven by intense competition and elevated discounts across categories like electronics, toys, and apparel, according to Adobe Analytics[3][1]. Vivek Pandya, Adobe’s lead analyst, noted that “discounts are set to remain elevated through Cyber Monday,” signaling sustained competitive pressure among retailers during the Cyber 5 shopping period[1]. Mobile devices accounted for more than half of these sales, emphasizing the importance of mobile-optimized strategies in the evolving retail landscape[1][3].