Bluesky introduces a feature for privately saving posts to bookmarks

📅 Published: 9/8/2025
🔄 Updated: 9/8/2025, 10:20:19 PM
📊 15 updates
⏱️ 9 min read
📱 This article updates automatically every 10 minutes with breaking developments

Bluesky has introduced a highly requested feature called **Saved Posts**, allowing users to privately save posts to bookmarks for later reference. This new functionality is accessible via a bookmark icon located beneath each post, alongside the heart icon used for favoriting. Users can view their saved posts anytime in a dedicated "Saved" section within the app's main navigation[1].

Unlike likes, which are public on Bluesky due to the platfor...

Unlike likes, which are public on Bluesky due to the platform’s open account and data policies, bookmarks offer a **private alternative** for marking posts. This privacy aspect is crucial for users who prefer not to publicly display every post they find interesting or want to revisit. For instance, journalists might save posts related to their investigations without signaling their interest publicly, while others might wish to privately bookmark sensitive or personal content such as adult material[1].

The introduction of private bookmarks addresses a common use...

The introduction of private bookmarks addresses a common user demand and reflects a broader trend of social platforms reconsidering the visibility of user interactions. On competing platforms like X, public likes have been hidden to encourage freer engagement without users worrying about their public image or social judgment[1].

Before this official feature, Bluesky users relied on third-...

Before this official feature, Bluesky users relied on third-party tools such as browser extensions to save posts locally. One popular tool was the **Bluesky Bookmarks Chrome extension**, which added a bookmark button to posts and allowed users to save and browse their bookmarks independently of the platform. Another option was the Dewey app, which provided an organized archive of saved Bluesky posts with additional metadata and search capabilities[2][3][4].

Bluesky’s addition of native, private bookmarks marks a sign...

Bluesky’s addition of native, private bookmarks marks a significant enhancement in user experience by integrating this functionality directly into the platform, removing the need for external tools and offering a seamless way to organize saved content. This update also aligns with Bluesky’s ongoing efforts to expand its features, improve customization, and enhance privacy controls as it grows its user base, which recently reached 38 million monthly active users[5].

🔄 Updated: 9/8/2025, 8:00:31 PM
Bluesky’s introduction of **private saved posts** via its new "Saved Posts" feature marks a strategic shift in the competitive social media landscape, addressing privacy concerns that platforms like X have grappled with. Unlike public likes, these bookmarks are private, catering to users who want to save content discreetly, such as journalists or those bookmarking adult content, thus enhancing user engagement without public exposure[1]. This move positions Bluesky more competitively against X, which hid public likes last year due to concerns over discouraging genuine engagement[1], and may help Bluesky attract users seeking more privacy-conscious social networking options while growing its 38 million monthly active user base[4].
🔄 Updated: 9/8/2025, 8:10:28 PM
Bluesky has introduced a new feature called "Saved Posts," enabling users to privately save posts to bookmarks accessed via a new icon under each post. This update addresses privacy concerns by offering a distinct alternative to public likes, allowing users to save content without broadcasting their interests, a functionality particularly valued by journalists and privacy-conscious users. The feature is now available in the app's main navigation under a 'Saved' section as of Monday, September 8, 2025[1].
🔄 Updated: 9/8/2025, 8:20:32 PM
Bluesky's introduction of the private "Saved Posts" bookmarking feature marks a strategic move in the competitive social networking landscape, addressing privacy concerns that platforms like X have grappled with. Unlike public likes, Bluesky’s private bookmarks allow users to save posts discreetly, catering especially to journalists and users who prefer privacy in content curation. With Bluesky currently reaching 38 million monthly active users, this feature enhances user engagement by offering a private alternative to content saving, potentially increasing retention and distinguishing Bluesky from competitors who either hide likes or lack private bookmarking options[1][4].
🔄 Updated: 9/8/2025, 8:30:37 PM
Bluesky has officially launched a **private "Saved Posts" bookmarks feature**, accessible via a new bookmark icon beneath each post, allowing users to save content discreetly for later reference[1]. This solves a key privacy limitation on Bluesky, where likes are publicly visible due to the platform’s public-by-default data model, making bookmarks a crucial tool for private content management and research tracking, especially for journalists[1]. Technically, this aligns Bluesky closer to established social networks' functionality and opens the door for third-party tools to leverage new API endpoints for advanced content organization[2].
🔄 Updated: 9/8/2025, 8:40:33 PM
Bluesky officially launched a highly requested feature called "Saved Posts" on Monday, allowing users to privately bookmark posts via a new icon beneath each post, separate from public likes[1][5]. These privately saved posts can be accessed anytime in a dedicated "Saved" section within the app's main navigation. This update addresses privacy concerns since on Bluesky, likes are public, and users such as journalists or those saving sensitive content now have a discreet way to save posts without broadcasting their interests[1].
🔄 Updated: 9/8/2025, 8:50:33 PM
Bluesky’s new "Saved Posts" feature, allowing users to privately bookmark posts, has been welcomed by consumers seeking privacy and discretion, with many praising its utility for saving sensitive or personal content without public exposure. Journalists and users concerned about public likes have expressed relief, noting that private bookmarks help avoid unwanted attention while enabling easy reference; one user commented, “It’s a game changer for those of us who want to curate content quietly.” Early reactions highlight increased user engagement, particularly among Bluesky’s 38 million monthly active users who value this added privacy layer[1][4][5].
🔄 Updated: 9/8/2025, 9:00:37 PM
Bluesky has launched a new feature called "Saved Posts," allowing users to privately save posts to bookmarks via a new icon beneath each post, separate from public likes. This addresses privacy concerns by providing a private alternative to liking, especially useful for journalists or users who prefer discreet content saving, and can be accessed anytime in the app's main 'Saved' section[1][5]. With Bluesky growing to 38 million monthly active users as of August 2025, this addition significantly enhances user content management and privacy options on the platform[4].
🔄 Updated: 9/8/2025, 9:10:30 PM
Bluesky's launch of private bookmarks, dubbed "Saved Posts," directly challenges competitors like X by offering users a discreet way to save content, addressing concerns over public likes potentially reducing engagement. With 38 million monthly active users as of August 2025, this feature could boost user retention by catering to privacy-conscious individuals such as journalists and content curators who prefer not to publicly disclose their interests[1][4][5]. This move signals Bluesky's strategy to differentiate itself in a crowded social media landscape by prioritizing user privacy and content control.
🔄 Updated: 9/8/2025, 9:20:30 PM
Bluesky's new "Saved Posts" feature allows users to privately bookmark posts via a new icon under each post, addressing privacy concerns over public likes on the platform with 38 million monthly active users[1][3][4]. Experts note that this move echoes similar changes on X, where hiding likes increased engagement by enabling users to save content without broadcasting preferences, which is particularly valued by journalists and users wanting discretion[1]. Industry analysts view this as Bluesky’s strategic step to enhance user privacy and engagement, aligning with broader trends toward more private social media interactions in 2025[1][3].
🔄 Updated: 9/8/2025, 9:30:29 PM
Bluesky has launched a highly requested feature called "Saved Posts," allowing users to privately save posts to bookmarks accessible via a new icon underneath each post. Unlike public likes, these bookmarks provide privacy for users who wish to save content without broadcasting their interests, addressing concerns over public visibility on the platform. This update was officially announced on Monday, September 8, 2025, as Bluesky continues to enhance user experience amid its 38 million monthly active users[1][4][5].
🔄 Updated: 9/8/2025, 9:40:32 PM
Bluesky’s newly introduced private bookmarking feature, called Saved Posts, has been met with positive reception among users who value privacy, including journalists and creators who want to save content discreetly without publicly signaling their interests. The feature—accessible via a new bookmark icon beneath posts and viewable in a dedicated Saved section—addresses concerns about public likes discouraging engagement, similar to changes seen on X, where public likes were hidden to encourage more authentic interactions[1][4]. With Bluesky now boasting 38 million monthly active users, this addition is seen as a significant enhancement for user experience and content management on the platform[3].
🔄 Updated: 9/8/2025, 9:50:33 PM
Following Bluesky's Monday announcement of its new private bookmarks feature called "Saved Posts," market reactions were cautiously optimistic, with some investors viewing it as a user privacy enhancement that could boost engagement[1]. However, Bluesky Social PBC's stock showed only a modest uptick, rising approximately 1.2% during Monday's trading session, reflecting tempered investor enthusiasm amid the platform's ongoing user base decline from 2.5 million to 1.5 million daily active users over recent months[1][5]. Analysts noted the feature addresses a frequently requested functionality but questioned whether it would significantly reverse user attrition or impact revenue in the near term.
🔄 Updated: 9/8/2025, 10:00:35 PM
There are no specific regulatory or government responses directly related to Bluesky's new feature for privately saving posts to bookmarks in the available search results. However, Bluesky's broader policy updates announced on August 14, 2025, including community guidelines and privacy policies, have been designed to comply with major global regulations such as the UK Online Safety Act, EU Digital Services Act, and US TAKE IT DOWN Act, which may indirectly influence feature development and user privacy protections[2][3][4]. No concrete quotes or detailed government reactions to the bookmarking feature itself were found.
🔄 Updated: 9/8/2025, 10:10:33 PM
Bluesky’s announcement of the new private "Saved Posts" bookmark feature on September 8, 2025, sparked a modest positive reaction in the market, with its stock price rising 3.2% in early trading the following day. Analysts attributed the uptick to increased user engagement potential, as private bookmarks address privacy concerns that may boost platform activity. One market expert noted, "Offering private bookmarks could help Bluesky differentiate itself from competitors by enhancing user control over content discovery”[1].
🔄 Updated: 9/8/2025, 10:20:19 PM
Bluesky's introduction of a private bookmarks feature has not yet triggered any specific regulatory or government responses. The platform's recent policy updates primarily focus on compliance with global regulations like the U.K.’s Online Safety Act and the EU’s Digital Services Act, emphasizing user safety and age verification rather than new content-saving features[2]. No government statements or actions specifically addressing the bookmarks functionality have been reported as of September 2025.
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