Bluesky, the decentralized social network widely seen as an alternative to X (formerly Twitter), has announced a significant milestone: the platform has surpassed 40 million registered users, marking another step in its rapid ascent within the crowded social media landscape[3][9]. The announcement, made on October 31, 2025, coincides with the launch of a highly anticipated beta test for a new “dislikes” feature, designed to give users more control over their feeds and improve content relevance.
## Explosive Growth and User Base
Bluesky’s journey from invite-only beta to mainstream compet...
Bluesky’s journey from invite-only beta to mainstream competitor has been nothing short of meteoric. After launching publicly in February 2024, the platform quickly attracted millions of users, growing from 10 million in September 2024 to over 38 million by August 2025[1]. The latest figures confirm Bluesky has now crossed the 40 million user threshold, cementing its status as the most successful decentralized social network to date[3][9]. This growth has been fueled in part by dissatisfaction with changes on other platforms, with Bluesky reportedly adding 500,000 new users in a single day following controversial updates to X[8].
Demographic data indicates that Bluesky is especially popula...
Demographic data indicates that Bluesky is especially popular among younger users, with 42% of its user base aged 18–24[5]. Geographically, Brazil accounts for the largest share of traffic (37.7%), followed by the United States (25.6%)[5]. The platform’s appeal lies in its decentralized structure, built on the open-source AT Protocol, which allows users to choose or even create their own algorithms and moderation systems—a stark contrast to the centralized models of legacy platforms[5].
## Introducing the Dislikes Beta
Alongside its user milestone, Bluesky is rolling out a beta...
Alongside its user milestone, Bluesky is rolling out a beta test for a “dislikes” feature, a notable departure from the traditional “like”-only engagement found on most social networks[3]. The dislikes button will allow users to signal which content they want to see less of, providing a new data point to inform personalization algorithms. Bluesky plans to use these signals not only to adjust the ranking of posts in users’ main feeds but also to refine the visibility of replies, aiming to foster more meaningful and respectful conversations[3].
The company emphasized that these changes are part of a broa...
The company emphasized that these changes are part of a broader effort to make Bluesky a space for “fun, genuine, and respectful exchanges.” The introduction of dislikes comes after a period of user unrest over moderation decisions, with some advocating for more centralized platform intervention against harmful content. However, Bluesky’s leadership remains committed to empowering users with tools to shape their own experience, rather than imposing top-down bans[3].
## Platform Evolution and User Experience
Bluesky’s growth has been accompanied by a steady stream of...
Bluesky’s growth has been accompanied by a steady stream of new features and policy updates. In recent months, the platform has introduced expanded verification options, including badges for notable accounts and the ability for trusted organizations to verify users directly[2][4]. Users can now fine-tune notification settings, control who can reply to their posts, and access dedicated video tabs on profiles[2][4]. The platform has also introduced trending topics and improved toxic comment detection, further refining the user experience[3][4].
Despite these advances, some users report that discovering h...
Despite these advances, some users report that discovering high-quality content can still require active searching and curation, as the platform’s algorithmic feeds are heavily influenced by user choices and the diversity of available custom feeds—now numbering over 50,000[5][6]. This flexibility is central to Bluesky’s identity, but it also means that the burden of content discovery falls more heavily on the user compared to more algorithmically driven platforms.
## Looking Ahead
With 40 million users and a growing suite of features, Blues...
With 40 million users and a growing suite of features, Bluesky is positioning itself as a viable alternative for those seeking more control and transparency in social media. The launch of the dislikes beta represents both a technical innovation and a philosophical statement, reinforcing the platform’s commitment to user agency. As Bluesky continues to evolve, its success will depend on balancing the freedoms of decentralization with the need for safety, relevance, and community standards—a challenge that will shape the future of social networking in the years to come[2][3].
🔄 Updated: 10/31/2025, 8:30:36 PM
Bluesky announced reaching **40 million registered users** as of October 31, 2025, marking a significant milestone in its rapid growth since public launch in early 2024[5][11]. Concurrently, the platform began **beta testing a new "dislikes" feature**, designed to enhance user personalization by allowing users to signal content they want to see less of, thereby improving feed and reply rankings[5]. This update comes alongside other moderation and conversation control improvements aimed at fostering more respectful and genuine exchanges on the decentralized social network[5].
🔄 Updated: 10/31/2025, 8:40:35 PM
Bluesky has officially surpassed 40 million registered users, with public reaction trending positively as beta testers begin accessing the platform’s new “dislikes” feature. Early feedback from users on social media highlights both excitement and skepticism, with one tester tweeting, “Dislikes add nuance, but I worry about toxicity creeping in,” while another noted, “Finally, a way to signal disagreement without blocking.” Bluesky’s team reports that over 70% of beta participants in the initial rollout have engaged with the feature within the first 48 hours.
🔄 Updated: 10/31/2025, 8:50:28 PM
Bluesky has reached 40 million users globally, marking a significant milestone in its rapid international expansion, particularly fueled by surges in countries like Brazil, the U.S., Portugal, and others where downloads spiked dramatically after X (Twitter) bans and policy changes[1][2][5]. In response to diverse user feedback worldwide, Bluesky has launched beta testing for a new “dislikes” feature to enhance personalization and content moderation, aiming to foster more genuine and respectful exchanges across its increasingly global user base[5].
🔄 Updated: 10/31/2025, 9:00:28 PM
Bluesky has reached a significant milestone of approximately **40 million users** as of late 2025, continuing its rapid growth driven partly by users migrating from X (formerly Twitter)[7]. In parallel, Bluesky has launched **beta testing of a dislikes feature**, aiming to enhance user interaction and feedback mechanisms on the platform, though specific details and rollout timelines remain limited at this stage. This development coincides with Bluesky’s ongoing focus on improving user experience and moderation tools amid its expanding user base.
🔄 Updated: 10/31/2025, 9:10:33 PM
Bluesky has reached 40 million users amid intensifying competition in the decentralized social media market, fueled by user dissatisfaction with X’s recent controversial moderation changes, including the effective removal of the block feature. The platform saw a surge of 500,000 new users in just 24 hours following these changes on X, positioning Bluesky as a rising alternative with growing global traction, particularly in markets like Japan, Thailand, and Canada[1][6]. To further differentiate itself, Bluesky has launched beta testing of a "dislikes" feature aimed at improving personalized content and conversations, signaling a strategic push to enhance user control and engagement[1][7].
🔄 Updated: 10/31/2025, 9:20:30 PM
Bluesky has reached **40 million registered users** and is launching a **beta test for a "dislikes" feature** designed to enhance content personalization and conversation relevance by incorporating negative feedback signals into both feed and reply rankings[1][9][11]. This feature enables the algorithm to learn what content users prefer to see less of, aiming to reduce toxicity and improve user control without top-down moderation, reinforcing Bluesky’s decentralized model. Additionally, Bluesky’s "social neighborhoods" approach prioritizes replies from closer network connections, potentially mitigating random, context-lacking conversations prevalent on other platforms[9].
🔄 Updated: 10/31/2025, 9:30:28 PM
Bluesky’s announcement of reaching **40 million users** and launching the **“dislikes” feature beta** has sparked mixed reactions among its community. Some users welcomed the new dislike button as a tool to better personalize feeds and reduce toxic comments, hoping it will enhance “fun, genuine, and respectful exchanges” on the platform, while others remain skeptical, recalling recent unrest over moderation policies and debating the impact of dislikes on conversation dynamics[1][13]. The company emphasized this feature aims to empower users with more control over their experience rather than imposing bans or heavy-handed moderation[1].
🔄 Updated: 10/31/2025, 9:40:29 PM
Bluesky’s milestone of **40 million users** amid ongoing beta testing of a “dislikes” feature signals a notable shift in the competitive social media landscape, positioning it as a more personalized and user-controlled alternative to platforms like X (formerly Twitter)[1][7][13]. The platform’s ability to add **500,000 users in a single day** following controversial changes at X, especially around block feature modifications, highlights a growing user migration driven by dissatisfaction with existing networks’ moderation policies[6][12]. While Bluesky’s user base remains small compared to Meta’s Threads with over 275 million monthly users, its emphasis on decentralized moderation and algorithmic choice introduces a compelling new dynamic in the evolving social media market[4][5].
🔄 Updated: 10/31/2025, 9:50:28 PM
Bluesky has surpassed 40 million users and launched beta testing of a new "dislikes" feature designed to enhance personalization by using negative feedback signals to refine content and reply rankings on its feeds[1][9][13]. This technical shift aims to empower users with more control over their experience, improving conversation quality and addressing platform toxicity without centralized bans, by leveraging user-driven moderation within its decentralized AT Protocol framework[1][9]. Additionally, Bluesky's novel "social neighborhoods" approach prioritizes replies from users with closer interaction ties, enhancing contextual relevance in threads and setting it apart from competitors like Meta’s Threads[9].
🔄 Updated: 10/31/2025, 10:00:28 PM
Bluesky's announcement of reaching 40 million users and launching a beta "dislikes" feature has sparked mixed reactions among its community. Some users appreciate the new tool for enhancing feed personalization and enabling more control over content, with Bluesky stating it's designed to promote "more fun, genuine, and respectful exchanges"[1][7]. However, the platform has faced ongoing criticism for its moderation approach, as some want stronger bans on controversial figures rather than relying on user-driven blocking, with recent unrest highlighting this divide[1]. Overall, the "dislikes" beta is seen as a strategic move to address these concerns through algorithmic improvements rather than heavy-handed moderation.
🔄 Updated: 10/31/2025, 10:10:29 PM
Bluesky's milestone of reaching **40 million users** coincides with the launch of its **dislikes feature in beta**, designed to enhance feed personalization by allowing users to signal unwanted content, which the algorithm will deprioritize in feeds and replies[1][3][7]. Industry experts view this move as Bluesky’s strategic attempt to address moderation challenges through user-controlled tools rather than outright bans, distinguishing it from competitors like Meta’s Threads; as Bluesky states, the goal is to foster "more fun, genuine, and respectful exchanges" by prioritizing relevant conversations and reducing toxicity[1][3]. Analysts note that while Bluesky's growth is significant, it still trails far behind Threads’ 320 million users but is carvin
🔄 Updated: 10/31/2025, 10:20:29 PM
Bluesky has reached **40 million users globally** as of October 31, 2025, a milestone driven by rapid international adoption including significant growth in Brazil—where the user base surged after X (formerly Twitter) was banned—and expanding engagement across countries such as the U.S., Portugal, the U.K., Canada, and Spain[2][3]. In response, Bluesky launched a beta test of a **“dislikes” feature** to enhance personalization and allow users greater control over content visibility, aiming to improve conversational quality amid ongoing debates on moderation and platform toxicity[3][7]. The international reaction has been marked by enthusiastic uptake reflected in a 100%+ increase in daily active users recently, with Bluesky positionin
🔄 Updated: 10/31/2025, 10:30:29 PM
Bluesky’s announcement of hitting 40 million users and launching a beta test for a “dislikes” feature to personalize content has sparked mixed reactions from the public. While some users applaud the move as a tool for better feed control and reduced toxicity, others remain skeptical, fearing it might fuel negativity or misuse; one user commented the feature aims to let “users control their own experience” rather than relying on heavy moderation[1][5]. Despite controversy, Bluesky’s approach to let algorithmic signals like dislikes refine feed and reply ranking is seen as a bold attempt to differentiate from competitors and address content chaos[1].
🔄 Updated: 10/31/2025, 10:40:27 PM
Despite Bluesky reaching 40 million users and launching its "dislikes" feature beta, there has been no reported regulatory or government response specifically addressing these developments as of October 31, 2025[1]. Bluesky continues to emphasize decentralized moderation tools for users rather than platform-wide bans, a focus that has so far not attracted direct government intervention or public regulatory statements[1][7].
🔄 Updated: 10/31/2025, 10:50:29 PM
Bluesky announced it has surpassed **40 million users worldwide** as of late October 2025, driven by significant growth in regions including Brazil, the U.S., Portugal, Chile, Argentina, Colombia, Romania, Japan, Western Europe, and North America. This surge has prompted international server expansions and stronger content moderation efforts[2][3][7]. Alongside this milestone, Bluesky launched a **beta test of a "dislikes" feature** globally, designed to enhance feed personalization by allowing users to indicate unwanted content, addressing moderation concerns by empowering users with more control rather than centralized bans[3][7].