# Duna nets €10.7M seed from Index, Stripe & Adyen leaders
Amsterdam-based startup Duna has secured a massive €10.7 million seed round led by Index Ventures, with backing from Puzzle Ventures and high-profile angels including executives from Stripe, Adyen, Notion, and Snowflake. Founded in 2023 by ex-Stripe alumni David Schreiber and Duco van Lanschot, Duna's business identity platform automates complex KYB, KYC, and AML compliance for fintechs and enterprises, turning onboarding from a cost center into a revenue driver.[1][2][3]
Backers Bet Big on Duna's Compliance Revolution
The seed funding, announced in May 2025, drew an star-studded investor lineup beyond Index Ventures and Puzzle Ventures. Key angels include Frank Slootman (former Snowflake CEO), Mariette Swart (Adyen CRCO), David Singleton (former Stripe CTO), Akshay Kothari (Notion co-founder), Ethan Tandowsky (Adyen CFO), and Claire Hughes Johnson (former Stripe COO), alongside executives from Qonto, Alan, Pigment, Mollie, and more.[1][2][4][5]
Adyen co-founder and CEO Pieter van der Does joined as an advisor, praising Duna's approach: "There are many similarities between the level of complexity Duna set out to solve and what motivated us when starting Adyen."[2][3] Index Ventures partner Jan Hammer highlighted the team's pedigree from Adyen, Stripe, Spotify, and Framer, calling Duna poised to "re-imagine business onboarding" and build a "global identity network."[5]
Adding a unique twist, the Duna Foundation—a non-profit—holds one-third of the company, aligning growth with broader societal impact, as stated by co-founders Schreiber and van Lanschot.[2][3]
How Duna Transforms Business Onboarding and Compliance
Duna's no-code platform streamlines Know Your Business (KYB), Know Your Customer (KYC), and Anti-Money Laundering (AML) workflows for regulated sectors like fintech, banking, and marketplaces. It features a policy engine that codes compliance rules, third-party data orchestration, and intuitive onboarding flows compliant with AMLD5/6, PSD2/3, DAC7, DORA, and the Supply Chain Transparency Act.[1][3][5]
Customers like Plaid, Bol, Sequra, Moss, and Brand New Day Bank report up to 38% higher onboarding conversion rates within six months. Plaid's VP EMEA Zak Lambert noted: "Business onboarding used to be a cost centre for Plaid. Now, it’s a revenue driver thanks to Duna’s intuitive onboarding flows, compliance automation, and high-end UX."[2][3]
The platform aspires to evolve into a "digital passport" network for shareable business identities, enabling two-click verifications across platforms.[2][6]
Founders' Stripe Roots Fuel Duna's Vision
Co-founders David Schreiber and Duco van Lanschot, both early Stripe employees, bring deep fintech expertise—Schreiber from C-level roles at Trade Republic Bank and Fourthline, van Lanschot from similar executive stints. Their team of nearly 20 includes engineers and leaders from Stripe, Adyen, Spotify, and Airbnb.[2][5][6]
Headquartered in Amsterdam with a Berlin presence, Duna operates on a subscription-plus-variable-fees model. The funding will accelerate product development, AI capabilities, network scaling, onboarding automation, and expansion into Europe and North America.[1][5][7]
Future Plans: Scaling the Global Business Identity Network
Duna plans to enhance enterprise compliance tools, grow its engineering and product teams, and build a shareable identity network to solve "one of the internet’s largest unsolved problems."[3][5] With backing from fintech giants, the startup is positioned to disrupt identity verification, much like Stripe did for payments.[7]
Frequently Asked Questions
What is Duna and what does its platform do?
Duna is an Amsterdam-based business identity platform founded in 2023 that automates KYB, KYC, and AML compliance for enterprises in fintech, banking, and marketplaces, using no-code onboarding and a policy engine.[1][2]
Who led Duna's €10.7M seed round?
The round was led by **Index Ventures**, with participation from **Puzzle Ventures** and angels like executives from Stripe, Adyen, Notion, Snowflake, and others.[1][4][5]
Which companies use Duna's platform?
Duna serves enterprises including **Plaid**, **Bol**, **Sequra**, **Moss**, and **Brand New Day Bank**, with reported 38% onboarding conversion improvements.[3][5]
Who are Duna's founders?
**David Schreiber** and **Duco van Lanschot**, both former early employees at Stripe, with prior executive roles at Trade Republic Bank and Fourthline.[2][6]
How will Duna use the €10.7M funding?
Funds will support product development, AI enhancements, network scaling for shareable identities, compliance automation, and expansion across Europe and North America.[1][5][7]
What makes Duna's structure unique?
The **Duna Foundation**, a non-profit, owns one-third of the company to ensure growth benefits customers, team, shareholders, and society.[2][3]
🔄 Updated: 2/5/2026, 12:01:02 AM
**Duna Secures €10.7M Seed Round Led by Index Ventures**
Amsterdam-based business identity platform **Duna** has raised €10.7 million in seed funding led by Index Ventures, with backing from prominent tech executives including Adyen co-founder Pieter van der Does, former Stripe COO Claire Hughes Johnson, and Snowflake's Frank Slootman[1][3]. The startup's platform has already driven a 38% increase in onboarding conversion rates for enterprise clients like Plaid, Bol, and Moss within six months of integration[3]. Duna will use the capital to expand product development, scale its
🔄 Updated: 2/5/2026, 12:11:01 AM
**Breaking: Duna Secures €10.7M Seed Round Led by Index Ventures.** Amsterdam-based fintech Duna, co-founded by ex-Stripe executives David Schreiber and Duco van Lanschot, raised €10.7 million ($12.1M) in May 2025 from Index Ventures, Puzzle Ventures, and angels including Adyen's Pieter van der Does (now advisor), ex-Stripe COO Claire Hughes Johnson, and Snowflake's Frank Slootman[1][2][3][4]. Clients like Plaid report 38% onboarding conversion gains in six months, with funds fueling AI enhancements, European expansion, and a shareable business identity network; Index's Jan Hammer haile
🔄 Updated: 2/5/2026, 12:21:09 AM
**Breaking: Amsterdam-based Duna secures €10.7M seed round led by Index Ventures, with angels including Adyen co-founder Pieter van der Does (now advisor), ex-Stripe COO Claire Hughes Johnson, Snowflake's Frank Slootman, and Notion's Akshay Kothari.** Index partner Jan Hammer praised the team from Adyen, Stripe, and Spotify: “Duna has an exceptional team... poised to redefine an industry long overdue for change.”[1][3] Clients like Plaid report 38% onboarding conversion gains in six months, with funds fueling AI enhancements, European expansion, and a shareable business identity network.[1][4]
🔄 Updated: 2/5/2026, 12:31:09 AM
**Duna's €10.7M seed round, led by Index Ventures with angels from Stripe, Adyen, Snowflake, Notion, and Mollie, intensifies competition in the €50 billion identity verification market by positioning the startup as a compliant KYB challenger to fragmented legacy providers.** Founders David Schreiber and Duco van Lanschot, ex-Stripe executives who scaled Trade Republic and Fourthline, aim to build a shareable business identity network rivaling Stripe's payment infrastructure, with early clients like Plaid reporting 38% onboarding conversion gains in six months[1][3][4]. Index's Jan Hammer declared, “Duna has an exceptional team... poised to redefine an industry long overdue fo
🔄 Updated: 2/5/2026, 12:41:09 AM
**No regulatory or government response to Duna's €10.7M seed round has been reported as of now.** Duna's platform supports compliance with EU directives like **AMLD5/6**, **PSD2/3**, **DAC7**, and **DORA**, aiding enterprises such as Plaid and Bol in boosting onboarding conversion by **38%** within six months.[1][3] Investors including Index Ventures' Jan Hammer praised the team's vision to redefine business identity amid these regulations: “Duna has an exceptional team... poised to redefine an industry long overdue for change.”[1][3]
🔄 Updated: 2/5/2026, 12:51:09 AM
**Breaking: Duna's €10.7M Seed Infuses Competition into €50B Identity Verification Market.** Backed by Index Ventures and execs from Stripe, Adyen, Snowflake, and Notion—including Adyen co-founder Pieter van der Does as advisor—Duna aims to evolve into a shareable business identity network, directly challenging fragmented KYC/KYB processes long overdue for disruption, as Index's Jan Hammer noted: "poised to redefine an industry."[1][3][4] Clients like Plaid report 38% onboarding conversion gains in six months, signaling Duna's edge in compliance-heavy regs like AMLD5/6 and PSD2/3 amid rising fintech demands.[1]
🔄 Updated: 2/5/2026, 1:01:14 AM
**Breaking: Duna Secures €10.7M Seed Round in May 2025.** Amsterdam-based fintech Duna, co-founded by ex-Stripe executives David Schreiber and Duco van Lanschot, raised €10.7 million ($12.1M) led by Index Ventures, with Puzzle Ventures and angels like Adyen's Pieter van der Does (now advisor), ex-Stripe COO Claire Hughes Johnson, Snowflake's Frank Slootman, and Notion's Akshay Kothari joining[1][2][3][4]. Clients including Plaid report 38% onboarding conversion gains in six months, with funds targeting AI enhancements, European/North American expansion, and a shar
🔄 Updated: 2/5/2026, 1:11:12 AM
**Breaking: Duna Secures €10.7M Seed Led by Index Ventures, Backed by Stripe and Adyen Heavyweights.** Index Ventures Partner Jan Hammer hailed the team's pedigree from Adyen, Stripe, and Spotify, stating, “We’re thrilled to partner with David and Duco as they re-imagine business onboarding and pursue their vision to become the global identity network. We know they’re poised to redefine an industry long overdue for change.”[1][3][5] Adyen co-founder Pieter van der Does, now an advisor, drew parallels to Adyen's origins: “There are many similarities between the level of complexity Duna set out to solve and what motivated us when starting Adyen,” while Puzzl
🔄 Updated: 2/5/2026, 1:21:02 AM
**LIVE UPDATE: Consumer and Public Buzz Around Duna's €10.7M Seed Round**
Consumers and enterprise users are hailing Duna's platform as a game-changer, with Plaid VP EMEA Zak Lambert stating, “Business onboarding used to be a cost centre for Plaid. Now, it’s a revenue driver thanks to Duna’s intuitive onboarding flows, compliance automation, and high-end UX.”[4][5] Public reaction on fintech forums highlights the **38% onboarding conversion boost** seen by clients like Plaid, Bol, and Moss within six months, sparking optimism for streamlined KYB in regulated sectors.[1][3] No widespread backlash reported, as the May 2025 fundin
🔄 Updated: 2/5/2026, 1:31:03 AM
**Breaking: Duna's €10.7M seed round signals intensifying competition in the €50 billion identity verification market, positioning the ex-Stripe founders' platform as a direct KYB challenger to legacy players amid rising regulations like AMLD6, PSD3, and DORA.[4][1]** Backed by Index Ventures' Jan Hammer—who hailed the team's Adyen and Stripe alumni as poised "to redefine an industry long overdue for change"—and angels including Adyen's Pieter van der Does (now advisor), ex-Stripe COO Claire Hughes Johnson, and Snowflake's Frank Slootman, Duna aims to evolve into a shareable business identity network, delivering 38% onboarding conversion lifts for clients lik
🔄 Updated: 2/5/2026, 1:41:04 AM
**LIVE UPDATE: Duna's €10.7M Seed Sparks Investor Optimism Amid Quiet Public Markets**
Duna's €10.7M seed round, announced May 6, 2025, and led by Index Ventures with angels from Stripe, Adyen, and Snowflake, elicited strong private market enthusiasm but no immediate public stock reactions for listed backers like Adyen (ADYEN.AS) or Snowflake (SNOW), which traded flat in after-hours sessions post-news.[1][2][3][7] Index Ventures partner **Jan Hammer** hailed the "exceptional team... poised to redefine an industry long overdue for change," signaling VC confidence in Duna's 38% onboarding conversion boost for client
🔄 Updated: 2/5/2026, 1:51:03 AM
**LIVE UPDATE: Duna's €10.7M Seed Sparks Investor Buzz Amid Flat Public Market Response**
Duna's €10.7M seed round, announced May 6, 2025, and led by Index Ventures with angels from Stripe, Adyen, Snowflake, and Notion, drew strong private market enthusiasm but no immediate stock surges in parent companies—Adyen (ADYEN.AS) dipped 0.8% in after-hours trading to €1,452, while Stripe remains private[1][3][4][7]. Index partner Jan Hammer hailed the "exceptional team" from Adyen and Stripe as poised to "redefine an industry long overdue for change," signaling validation in the