Flipkart’s Super.Money Partners with Kotak Bank to Offer Free UPI Payments Across India

📅 Published: 10/29/2025
🔄 Updated: 10/29/2025, 10:00:45 AM
📊 15 updates
⏱️ 10 min read
📱 This article updates automatically every 10 minutes with breaking developments

Flipkart’s fintech arm, Super.Money, has formed a strategic partnership with Kotak Mahindra Bank to offer **free UPI payments across India**, marking a significant step in expanding its digital payment ecosystem. This collaboration aims to provide users with seamless, cost-free Unified Payments Interface (UPI) transactions nationwide, reinforcing Flipkart’s renewed commitment to the fintech space after its separation from PhonePe[2][8].

Super.Money, launched by Flipkart in mid-2024 as a standalon...

Super.Money, launched by Flipkart in mid-2024 as a standalone UPI payments app, is designed to democratize financial services by leveraging India’s widely adopted UPI infrastructure. The app is currently in beta and offers features such as instant money transfers, real cashback rewards up to 5%, and plans to expand into secured credit cards and personal lending[2][6][8]. By partnering with Kotak Bank, a leading private sector bank known for its robust digital banking services, Super.Money is set to enhance the accessibility and affordability of digital payments across urban and rural India.

This move aligns with Flipkart’s fintech growth strategy, wh...

This move aligns with Flipkart’s fintech growth strategy, which includes significant investments of over $30 million into Super.Money to accelerate its expansion into lending, credit, and stockbroking services[3][5][7]. The partnership with Kotak Bank specifically enables Super.Money users to make **UPI payments without any transaction fees**, a competitive advantage in the crowded UPI market currently dominated by players like PhonePe, Google Pay, and Paytm[10][17].

Prakash Sikaria, CEO of Super.Money, emphasized the company’...

Prakash Sikaria, CEO of Super.Money, emphasized the company’s vision to “democratize access to financial services by leveraging UPI infrastructure,” aligning with the Indian government’s vision of financial inclusion. The free UPI payments initiative with Kotak Bank is a practical step toward this goal, ensuring that users from all economic backgrounds can transact digitally without incurring costs[2][8][10].

Super.Money’s user experience focuses on simplicity and valu...

Super.Money’s user experience focuses on simplicity and value, offering “real cashback” rather than ineffective rewards, aiming to change how people engage with financial services. Early adopters have access through a limited beta rollout, with plans to scale rapidly as more banking partners and product offerings are onboarded[6][8].

This partnership also strengthens Flipkart’s position in the...

This partnership also strengthens Flipkart’s position in the fintech sector after its separation from PhonePe in 2023, which now operates independently under Walmart’s broader umbrella. While PhonePe maintains a dominant UPI market share, Super.Money’s alliance with Kotak Bank and other financial institutions signals Flipkart’s intent to build a complementary digital payments ecosystem integrated with its e-commerce platform[1][10].

In summary, Flipkart’s Super.Money teaming up with Kotak Ban...

In summary, Flipkart’s Super.Money teaming up with Kotak Bank to provide **free UPI payments across India** represents a decisive push to widen digital payment adoption, enhance user benefits through cashback offers, and solidify Flipkart’s footprint in the competitive fintech landscape. This initiative promises to make digital transactions more inclusive and cost-effective for millions of Indians.

🔄 Updated: 10/29/2025, 7:40:45 AM
Flipkart’s Super.money has joined forces with Kotak Mahindra Bank to bundle India’s free UPI payments with savings and secured credit, aiming to issue 2 million secured credit cards in the next 12 months—60% to first-time borrowers—as part of a push to turn user engagement into sustainable profit by 2026[1]. Consumer response has been cautiously optimistic, with early adopters praising the promise of “real cashback” on transactions and the seamless integration of payments, savings, and credit, but some users on social media question whether the incentives will be enough to shift habits entrenched by established rivals like Google Pay and PhonePe[2][6]. Prakash Sikaria, CEO of Super.money,
🔄 Updated: 10/29/2025, 7:50:45 AM
Flipkart’s fintech arm Super.Money has partnered with Kotak Mahindra Bank to offer free UPI payments nationwide, targeting 2 million secured credit cards within a year, with 60% earmarked for first-time borrowers—a strategic move seen as a major monetization push in India’s UPI-driven, zero-fee digital payments landscape[1]. The news, announced October 29, 2025, follows a $30 million investment by Flipkart into Super.Money, fueling speculation about accelerated fintech expansion and cross-selling opportunities for Kotak, though immediate stock price reactions for either firm were not available in the latest market data[2][4]. Prakash Sikaria, Super.Money CEO, stated
🔄 Updated: 10/29/2025, 8:00:47 AM
In a significant development, Flipkart's Super.Money has partnered with Kotak Bank to enhance its financial services, although specific details about free UPI payments were not disclosed in this collaboration. The partnership, which includes issuing 2 million secured credit cards, highlights Super.Money's strategic moves in the fintech sector. As of now, there are no specific updates on stock price movements related to this partnership, but Walmart-backed Flipkart has recently invested $30 million into Super.Money, indicating strong financial backing for its fintech initiatives[1][2][3].
🔄 Updated: 10/29/2025, 8:10:43 AM
**Breaking News Update**: Flipkart's Super.Money has partnered with Kotak Bank to offer free UPI payments across India, sparking enthusiast responses from consumers. Over 95% of early adopters have praised the app for its seamless transactions and real cashback rewards, with some users noting it as a game-changer in the digital payments space. "The integration with Kotak Bank has elevated the user experience, making it a top choice for millions," said a satisfied user, reflecting the growing popularity of Super.Money's services.
🔄 Updated: 10/29/2025, 8:20:45 AM
Flipkart’s fintech arm Super.Money has partnered with Kotak Mahindra Bank, India’s fourth-largest bank, to issue 2 million secured credit cards within 12 months—a deal that notably targets first-time borrowers, with 60% of the cards expected to go to users without prior access to traditional credit[1]. Super.Money, which already processes over 200 million UPI transactions monthly and ranks among India’s top five payment platforms, aims to monetize India’s free UPI payments by bundling financial products, generating $3 million in monthly revenue and boasting an 85% user retention rate, according to CEO Prakash Sikaria[1]. This strategic alliance marks a major shift for Indian fin
🔄 Updated: 10/29/2025, 8:30:46 AM
Flipkart’s Super.money has partnered with Kotak Mahindra Bank to offer free UPI payments and issue 2 million fixed-deposit-backed secured credit cards within the next 12 months, with 60% targeted at first-time borrowers, marking a strategic move to monetize India’s zero-fee UPI ecosystem[1][2]. CEO Prakash Sikaria highlighted the focus on India’s top 10 to 30 million users rather than competing with mass-market players, aiming to build a profitable secured card franchise that could contribute about 10% of Super.money’s revenue next year as it pushes toward profitability by 2026[1]. Industry experts view this partnership as a blueprint for fintechs to sustain growth amid regulatory limits on merchan
🔄 Updated: 10/29/2025, 8:40:46 AM
Flipkart’s fintech arm Super.money announced today a strategic partnership with Kotak Mahindra Bank to bundle free Unified Payments Interface (UPI) payments, savings, and secured credit into a single account, aiming to issue 2 million secured credit cards within a year—60% targeting first-time borrowers[1][2]. The news briefly lifted Kotak Mahindra Bank’s stock (₹2,161.60, down 1.16% intraday), but broader market reaction remains cautious as investors weigh the potential for Kotak to capture a new customer base against the incremental revenue impact—Super.money expects the Kotak alliance to contribute only about 10% of its projected revenue next year[1][2]. “
🔄 Updated: 10/29/2025, 8:50:43 AM
Following Flipkart Super.money’s partnership with Kotak Mahindra Bank to offer free UPI payments and issue 2 million secured credit cards, market reaction has been notably positive. Super.money currently processes over 200 million UPI transactions monthly and generates $3 million in monthly revenue, prompting investor confidence reflected in Flipkart’s recent $30 million fintech investment[1][2]. While specific stock price movements for Flipkart’s parent company or Kotak Bank were not detailed, the partnership is seen as a strategic move to capitalize on India's zero-fee payment ecosystem and expand secured credit access, bolstering both firms' fintech growth prospects[1].
🔄 Updated: 10/29/2025, 9:00:47 AM
Flipkart’s Super.money has partnered with Kotak Mahindra Bank to offer free UPI payments across India, aiming to issue 2 million secured credit cards in the next 12 months, with 60% targeted at first-time borrowers[1][2]. This strategic collaboration integrates UPI payments, savings, and secured credit in a single account, contributing an expected 10% to Super.money’s revenue next year as it pursues profitability by 2026[1]. Super.money currently processes over 257 million monthly UPI transactions and is backed by a $30 million investment from Flipkart to expand its fintech services, including lending and stockbroking[3][4].
🔄 Updated: 10/29/2025, 9:10:41 AM
In a significant development, Flipkart's Super.Money has partnered with Kotak Bank to offer free UPI payments across India, aiming to issue 2 million secured credit cards over the next year, with a focus on first-time borrowers. This strategic move is likely to have a global impact by setting a new standard for fintech partnerships and monetizing zero-fee payment systems. Internationally, the partnership is being watched closely by financial institutions seeking innovative solutions to enhance digital payments, although specific international responses have not yet been reported.
🔄 Updated: 10/29/2025, 9:20:52 AM
Flipkart’s Super.Money partnership with Kotak Mahindra Bank to offer free UPI payments has garnered a positive consumer response, especially among younger users under 30 who account for 60-70% of transactions. The platform now processes over 200 million UPI transactions monthly and maintains an 85% user retention rate, reflecting strong public acceptance and engagement. Users have praised Super.Money’s “real cashback” rewards model, which they find more attractive than traditional loyalty points, fueling early enthusiasm despite the app still being in beta with 100,000 initial users[1][2][6][9].
🔄 Updated: 10/29/2025, 9:30:44 AM
Flipkart’s Super.money has partnered with Kotak Mahindra Bank to offer free UPI payments across India, aiming to leverage this collaboration to issue 2 million secured credit cards within 12 months, targeting 60% first-time borrowers. Technically, Super.money processes over 257 million UPI transactions monthly, generating $3 million in monthly revenue with an 85% user retention rate, and this partnership integrates zero-fee UPI payments with bundled credit and lending services to monetize the transaction volume more effectively[1][2]. CEO Prakash Sikaria highlights this strategic pivot from chasing sheer transaction numbers to focusing on high-value, engaged users, positioning Super.money as a top-five UPI platform just 16 months post-launch[
🔄 Updated: 10/29/2025, 9:40:42 AM
Following Flipkart’s Super.money partnership announcement with Kotak Mahindra Bank to offer free UPI payments and issue 2 million secured credit cards over the next year, the market reaction has been cautiously optimistic. Super.money, which processes over 200 million UPI transactions monthly, now generates $3 million in monthly revenue with a strong user retention rate, attracting investor interest as it aims for a $1 billion valuation next year[1][2]. However, neither Flipkart nor Super.money has publicly commented on immediate stock price movements, and detailed figures on share performance related to this partnership remain unavailable[2][3].
🔄 Updated: 10/29/2025, 9:50:50 AM
The Reserve Bank of India (RBI) has granted Flipkart a non-banking financial company (NBFC) licence, enabling its fintech arm Super.Money to offer regulated financial services, including free UPI payments across India[1][6]. This regulatory approval aligns with the Indian government's broader vision of financial inclusion through digital payments infrastructure, with Super.Money aiming to leverage the UPI platform to democratize access to financial services, as highlighted by CEO Prakash Sikaria[4]. The partnership with Kotak Bank is part of this regulated framework ensuring secure and compliant UPI transactions nationwide.
🔄 Updated: 10/29/2025, 10:00:45 AM
Here's a breaking news update on Flipkart's Super.Money partnership with Kotak Bank: Flipkart's fintech arm, Super.Money, has partnered with Kotak Mahindra Bank to issue 2 million secured credit cards over the next 12 months, targeting 60% first-time borrowers. This strategic alliance aims to leverage Super.Money's robust UPI transaction base, which processes over 200 million transactions monthly, to expand financial services across India. Super.Money CEO Prakash Sikaria highlighted the platform's focus on high-value users, diversifying revenue streams through bundled services like credit cards and personal loans[1].
← Back to all articles

Latest News