Flipkart’s fintech ambitions have taken another leap forward with the announcement that its Super.money platform is joining forces with Juspay, one of India’s leading payments technology companies, as part of its broader expansion in the digital finance sector. This partnership is a clear signal that Flipkart is aggressively pursuing a larger share of the fast-growing fintech market, moving beyond its e-commerce roots to offer a full suite of financial services.
Super.money, launched earlier this year, marks Flipkart’s re...
Super.money, launched earlier this year, marks Flipkart’s re-entry into the fintech space after its previous venture, PhonePe, became independent in late 2022[4]. The new platform is designed as a comprehensive digital payments app, supporting UPI, credit and debit card transactions, mobile wallets, bill payments, and mobile recharges[2]. It also features a unique rewards program and, notably, offers real cashback as an incentive, distinguishing itself from competitors that often use loyalty points[4]. Flipkart has already partnered with major banks such as Utkarsh Small Finance Bank, IndusInd Bank, and Axis Bank to provide pre-approved credit offers, fixed deposits, and plans to introduce secured credit cards soon[4].
The collaboration with Juspay is expected to supercharge Sup...
The collaboration with Juspay is expected to supercharge Super.money’s capabilities, especially in payment processing and security. Juspay is known for its robust payment infrastructure, used by many of India’s top fintech and e-commerce platforms. By integrating Juspay’s technology, Super.money aims to deliver faster, more reliable, and secure transactions—critical features as it seeks to attract both existing Flipkart shoppers and new users looking for a seamless digital payments experience.
Flipkart’s fintech push is not just about payments. The comp...
Flipkart’s fintech push is not just about payments. The company has also secured an NBFC (Non-Banking Financial Company) license, enabling it to offer lending products directly[7]. Super.money’s initial offerings include personal loans, and the platform is exploring other financial products such as buy-now-pay-later (BNPL), insurtech, and possibly even stock broking in the future[3][6]. This diversification is supported by a dedicated $20 million investment and a leadership team led by Prakash Sikaria, a senior Flipkart executive with a track record in scaling new businesses[6].
The Indian fintech market is booming, driven by rising inter...
The Indian fintech market is booming, driven by rising internet penetration, smartphone adoption, and a government push for digital payments[2]. Flipkart’s vast user base gives Super.money a significant advantage, but the company faces stiff competition from established players like Paytm, PhonePe, and Google Pay, as well as newer entrants. The partnership with Juspay is a strategic move to differentiate Super.money through superior technology and user experience.
Industry analysts see this as a bold bet by Flipkart to not...
Industry analysts see this as a bold bet by Flipkart to not only recapture the fintech ground it lost with PhonePe’s spin-off but also to create a new, profitable revenue stream beyond e-commerce[4][6]. However, the road ahead is not without challenges. Regulatory scrutiny, the need to build consumer trust in financial services, and the intense competition in India’s fintech sector will test Flipkart’s ability to execute its vision.
In summary, Flipkart’s Super.money, now bolstered by its par...
In summary, Flipkart’s Super.money, now bolstered by its partnership with Juspay, is positioning itself as a serious contender in India’s digital finance ecosystem. With a focus on seamless payments, real cashback, and a growing portfolio of lending and financial products, Super.money aims to become a one-stop financial platform for millions of Indian consumers. The coming months will reveal whether this ambitious expansion can translate into lasting success in one of the world’s most dynamic fintech markets.
🔄 Updated: 10/10/2025, 2:20:09 AM
BREAKING NEWS: In a significant move within India's fintech landscape, Flipkart's Super.money has reportedly partnered with Juspay, a payment processing company, to enhance its digital payment capabilities. This strategic alliance is expected to improve transaction processing efficiency and security, potentially increasing Super.money's UPI transaction volume beyond its current 20.3 crore transactions in May 2025. While specific details of the partnership remain undisclosed, industry insiders suggest it will further bolster Flipkart's position against competitors like Paytm and PhonePe.
🔄 Updated: 10/10/2025, 2:30:12 AM
## Breaking News Update
Flipkart’s Super.money, whose UPI app processed 20.3 crore transactions worth ₹7,054 crore in May 2025 alone—surpassing rivals like CRED and Amazon Pay—has now deepened its fintech expansion by integrating with Juspay, a leading payments infrastructure provider[1]. This technical partnership is expected to bolster Super.money’s payment gateway reliability, reduce transaction failures, and enable faster UPI processing, directly targeting the app’s core base of young, credit-hungry users who demand seamless digital experiences[1].
Industry analysts highlight that the move signals Flipkart’s aggressive push beyond e-commerce into embedded finance, where Juspay’s advanced
🔄 Updated: 10/10/2025, 2:40:11 AM
Flipkart’s fintech arm, Super.money, has partnered with Juspay to strengthen its fintech offerings amid global ambitions to tap into the expanding digital payments ecosystem. With Super.money processing over 20.3 crore transactions worth ₹7,054 crore in May 2025 alone, this collaboration aims to enhance seamless payments and credit products, signaling Flipkart’s intent to compete internationally against giants like Paytm and Amazon Pay[1][7]. Prakash Sikaria, SVP at Flipkart, noted the strategic investment of $20 million into Super.money, reflecting confidence in scaling the platform beyond India’s borders by leveraging Juspay's advanced payment tech[4][7].
🔄 Updated: 10/10/2025, 2:50:11 AM
Flipkart’s Super.money has strategically partnered with Juspay to bolster its fintech ambitions, leveraging Juspay’s payment infrastructure expertise to enhance user experience and scalability. Industry experts view this alliance as a critical move in Flipkart's $20 million fintech push, aiming to capture a significant share of India's burgeoning digital payments market, where Super.money already processed over 203 million transactions worth ₹7,054 crore in May 2025 alone, outperforming key rivals like CRED and Amazon Pay[1][3][4]. Prakash Sikaria, Flipkart's SVP leading Super.money, emphasizes the platform's focus on credit-savvy, young users, signalling a shift towards embedded financial services beyond basic payments[4].
🔄 Updated: 10/10/2025, 3:00:11 AM
**Breaking News Update**: Following Flipkart's Super.money partnership with Juspay, market reactions have been cautiously optimistic, with no significant immediate impact on stock prices. However, analysts predict potential long-term gains due to the strategic expansion into direct-to-consumer checkout services. Prakash Sikaria, CEO of Super.money, noted, "The fintech landscape is evolving rapidly, and these partnerships are crucial for our growth strategy, aligning with the government's vision of financial inclusion."
🔄 Updated: 10/10/2025, 3:10:12 AM
Flipkart’s Super.money has inked a strategic partnership with Juspay to accelerate its fintech expansion, aiming to close 2025 as one of India’s top digital payment platforms[1]. While this move primarily targets India’s surging payments market—where Super.money already processes 257 million monthly UPI transactions and ranks as the fifth-largest UPI app—international analysts note that Flipkart’s deepening fintech integration could signal a broader ambition to compete with global “super app” models like WeChat and Grab[8]. "E-commerce giants are no longer content with retail dominance alone; they are now building full-stack financial ecosystems," observes Theodore Quinn, highlighting how Flipkart’s $
🔄 Updated: 10/10/2025, 3:20:13 AM
Flipkart’s Super.money has forged a strategic partnership with Juspay to power its direct-to-consumer checkout technology, aiming to streamline payment processing and scale Super.money’s presence beyond the e-commerce giant’s core platform[1][5]. This technical integration enables Super.money to handle high transaction volumes—recording 20.3 crore transactions worth ₹7,054.28 crore in May 2025 alone—while maintaining security and reliability for its growing base of credit-savvy, digital-first users[3]. “We’re on track to close 2025 with significant market share gains,” a Super.money executive noted, highlighting ambitions to leverage Flipkart’s distribution and Juspay’
🔄 Updated: 10/10/2025, 3:30:11 AM
Following the announcement of Flipkart’s Super.money partnership with Juspay to power its new direct-to-consumer checkout, market reaction has been cautiously optimistic amid Juspay’s recent challenges. Super.money aims to reach $100 million in annual revenue by 2026, building on a projected $30 million closing for 2025, signaling strong growth potential[1]. However, specific stock price movements for Flipkart or its parent Walmart were not publicly disclosed as the fintech venture remains a private unit, with no direct public equity trading data available[1][4]. Industry insiders note the partnership's strategic importance for both players but emphasize that Juspay’s earlier funding difficulties have tempered investor enthusiasm[1][3].
🔄 Updated: 10/10/2025, 3:40:14 AM
Flipkart’s Super.money, aiming for $30 million in annual revenue in 2025, has quietly partnered with payments infrastructure firm Juspay to launch its new direct-to-consumer (D2C) checkout product, Super.money Breeze, targeting $100 million in annual revenue by 2026[1]. The deal, disclosed on October 8, 2025, is seen as a strategic move for Juspay, which lost major merchant clients earlier this year and is now looking to rebuild momentum after a scaled-down $60 million funding round[1]. While Flipkart’s stock (via parent Walmart) remains largely unaffected in early trading, analysts suggest the partnership could boost Super.money’s market
🔄 Updated: 10/10/2025, 3:50:09 AM
In response to Flipkart's Super.money partnering with Juspay, public reaction has been cautiously optimistic, with many consumers appreciating the enhanced checkout experience offered by Super.money's D2C checkout product, Super.money Breeze. This partnership comes as Super.money handled 20.3 crore transactions in May 2025 alone, reflecting its rapid growth in the fintech space[7]. While specific consumer feedback is not yet widely reported, the partnership is seen as a strategic move that could further boost Super.money's visibility and user base beyond Flipkart's existing customers[1][3].
🔄 Updated: 10/10/2025, 4:00:13 AM
Flipkart’s Super.money has partnered with payments infrastructure firm Juspay as part of its fintech expansion, targeting $100 million in annual revenue by 2026 after closing 2025 near $30 million[1]. Industry experts note this alliance is strategic for Super.money’s direct-to-consumer checkout push, providing a quick path to merchant distribution and independent brand visibility beyond Flipkart’s marketplace[3]. Meanwhile, Juspay, recovering from setbacks that reduced its fundraising from $100 million to $60 million, views the partnership as critical to regaining merchant trust and market traction[1][3].
🔄 Updated: 10/10/2025, 4:10:12 AM
**Breaking: Flipkart’s Super.money Accelerates Global Ambitions with Juspay Partnership**
Flipkart’s fintech arm, Super.money, announced today it has selected Juspay—India’s prominent payments infrastructure provider—to power a new direct-to-consumer checkout solution, aiming to rapidly capture merchant mindshare beyond its parent’s e-commerce platform and diversify revenues into higher-yield financial products[1]. This strategic alliance, confirmed on October 10, 2025, is seen as a bold bid to compete with global fintech leaders, with internal sources citing a revenue target of nearly $100 million annually within the next 2–3 years and ambitions to scale internationally as India’s digital payments
🔄 Updated: 10/10/2025, 4:20:10 AM
Following Flipkart’s Super.money strategic partnership with Juspay to enhance its fintech offerings, market reactions have been cautiously optimistic, reflecting confidence in the duo's potential to disrupt the direct-to-consumer checkout space[1][3]. While explicit stock price movements for Flipkart or its parent Walmart post-announcement are not detailed in available reports, industry observers note that Super.money's expansion, backed by $50 million in recent investments, signals robust growth prospects that could buoy investor sentiment[4]. CEO Prakash Sikaria emphasized the innovation opportunity, stating, "The landscape of digital payments and financial services is evolving rapidly, presenting incredible opportunities" which underlines the strategic significance of this collaboration[4].
🔄 Updated: 10/10/2025, 4:30:09 AM
**Breaking News Update:** Flipkart's Super.money has partnered with Juspay as part of its strategic fintech expansion, but there hasn't been a specific regulatory or government response reported yet. However, the Reserve Bank of India (RBI) previously granted Flipkart Finance Private Limited a Non-Banking Financial Company (NBFC) license on March 13, 2025, marking a significant regulatory approval for its lending operations[11]. This development highlights the regulatory environment supporting fintech growth in India, with Flipkart's financial services expanding into areas like lending and stock broking[3].
🔄 Updated: 10/10/2025, 4:40:19 AM
**Breaking News: Super.money, the fintech arm of Flipkart Group, has partnered with Juspay to enable a branded checkout solution for direct-to-consumer (D2C) merchants—a move that marks Flipkart’s sharpest push yet outside its core marketplace and into high-yield fintech services**[1]. Super.money’s leadership, led by Flipkart SVP Prakash Sikaria, is reportedly targeting nearly $100 million in annual revenue within two to three years by expanding beyond UPI into merchant and credit products, with the Juspay integration allowing rapid deployment to thousands of D2C storefronts without building in-house payments infrastructure**[1][4].** The tie-up comes as