Google Chrome has introduced a new feature that automatically mutes notifications from websites with which users have low engagement, significantly reducing spammy alerts. This update, rolling out on both Android and desktop versions, disables notification permissions for sites that send frequent alerts but are rarely interacted with by users[1][3][4].
This enhancement builds on Chrome’s existing Safety Check to...
This enhancement builds on Chrome’s existing Safety Check tool, which previously managed permissions for camera and location access. Google’s internal data reveals that less than 1% of web notifications receive any user interaction, highlighting the widespread problem of notification overload and spam on the web[1][3][4]. By automatically revoking permissions for sites with high notification volume but low engagement, Chrome aims to cut down on unwanted interruptions while preserving useful alerts from installed web apps or progressive web apps (PWAs)[1][3][4].
Importantly, Chrome informs users when it removes notificati...
Importantly, Chrome informs users when it removes notification permissions and allows them to easily restore them if desired. Users also retain control through the ability to disable this auto-revocation feature entirely. This approach balances automation with user control, ensuring a cleaner browsing experience without unexpected loss of important notifications[4].
The new feature is expected to encourage website owners to r...
The new feature is expected to encourage website owners to reconsider their notification strategies, promoting quality over quantity. Sites that previously bombarded users with frequent alerts may find their notification privileges revoked, while those sending targeted, valuable messages could see increased engagement[3].
This move follows years of consumer frustration with intrusi...
This move follows years of consumer frustration with intrusive web notifications, paralleling similar efforts by other platforms like Apple, which added controls for managing push notifications on iOS devices[1]. Google has also introduced additional tools on Chrome for Android, such as an unsubscribe button allowing users to opt out of notifications with a single tap, further improving user experience[7].
Overall, Google Chrome’s automatic muting of notifications f...
Overall, Google Chrome’s automatic muting of notifications from low-engagement sites marks a significant step toward reducing digital noise and enhancing user control over web notifications.
🔄 Updated: 10/10/2025, 6:50:45 PM
Google Chrome now automatically mutes notifications from websites with low user engagement that send a high volume of alerts, reducing spammy browser interruptions on both Android and desktop platforms. According to Google, less than 1% of all notifications get user interaction, and testing showed this feature significantly cuts notification overload without notably impacting total notification clicks. The system excludes installed web apps and allows users to restore permissions or disable auto-revocation, marking a shift toward rewarding sites with quality notifications and penalizing spammy ones[1][2][3].
🔄 Updated: 10/10/2025, 7:00:45 PM
In reaction to Google Chrome's new feature automatically muting notifications from low-engagement sites, **market analysts** note a shift towards more targeted and quality-driven notification strategies. **Alphabet Inc.'s stock price** showed a slight increase of about 0.5% on October 10, 2025, following the announcement, as investors see this move as a positive step towards improving user experience and potentially increasing engagement with quality content. Industry experts like **Dan Ives of Wedbush Securities** praised the move, suggesting it could lead to a more effective use of notifications, potentially benefiting both users and advertisers in the long run.
🔄 Updated: 10/10/2025, 7:10:44 PM
At this time, there is no specific regulatory or government response regarding Google Chrome automatically muting notifications from low-engagement sites. However, recent regulatory actions have focused on broader issues such as antitrust concerns, where a federal judge ruled against forcing Google to sell Chrome to enhance competition in online search on September 2, 2025[2]. The government's stance on specific features like notification muting is not yet detailed in recent reports.
🔄 Updated: 10/10/2025, 7:20:47 PM
Google Chrome has introduced a new feature that automatically mutes notifications from low-engagement sites, targeting websites that send a high volume of alerts but receive less than 1% user interaction. This shift penalizes spammy notification senders while boosting engagement for sites with targeted, high-quality notifications, potentially reshaping the competitive landscape by incentivizing content providers to focus on notification relevance over volume[1]. Google's tests show significant reductions in notification overload with minimal impact on total clicks, suggesting this could pressure other browsers to adopt similar user-centric notification controls[1].
🔄 Updated: 10/10/2025, 7:30:45 PM
**Breaking News Update**: There is currently no regulatory or government response specifically addressing Google Chrome's feature to automatically mute notifications from low-engagement sites. However, the U.S. Department of Justice's ongoing efforts to regulate Google's practices, including proposals to break up Google Chrome, reflect a broader push for greater oversight of tech giants' data management and user interaction policies[1][2]. As government agencies increasingly use social media for public engagement, they might leverage similar features to manage notifications and maintain user trust[4][5].
🔄 Updated: 10/10/2025, 7:40:49 PM
Google Chrome, used by over 3 billion people worldwide, has officially launched a feature that automatically revokes notification permissions from websites sending high volumes of alerts but receiving less than 1% user engagement—a global move targeting "notification fatigue" affecting users on both Android and desktop platforms as of October 2025[1][3]. Early tests show significant reductions in notification overload with minimal impact on total clicks, reinforcing Google's claim that "websites that send a lower volume of notifications are actually seeing an increase in clicks"—a policy shift that is expected to force international publishers and marketers to prioritize quality over quantity or risk losing access to audiences[2][3]. Industry analysts predict Chrome's dominant 95% share of browser notification subscribers will amplify the
🔄 Updated: 10/10/2025, 7:50:50 PM
Google Chrome has launched a breakthrough update in October 2025 that now automatically mutes notifications from websites users consistently ignore, targeting sites with less than 1% engagement to curb global notification spam, according to internal Google data[1][2]. With Chrome used by 95% of the world’s browser notification subscribers and the new feature rolling out on Android and desktop, international reactions are mixed: digital marketers in Asia and Europe warn of disrupted outreach strategies, while user advocacy groups in North America and Japan praise the move as “a monumental shift toward a more user-centric and less intrusive digital experience”[2]. Google stated, “Our experiments indicate websites sending a lower volume of notifications are actually seeing an increase in clicks,” suggesting the policy may incentivize
🔄 Updated: 10/10/2025, 8:00:52 PM
Google Chrome's new update automatically mutes notifications from websites that users consistently ignore, based on data showing less than 1% of web notifications receive engagement. The feature auto-revokes notification permissions for sites sending a high volume of alerts with low user interaction, while exempting installed web apps to preserve essential notifications. Google reported that this reduces notification overload significantly with minimal impact on total notification clicks, and sites sending fewer, targeted notifications actually see increased engagement[1][2].
🔄 Updated: 10/10/2025, 8:10:57 PM
**Breaking News Update**: Google Chrome's latest feature automatically mutes notifications from websites with low user engagement, addressing the overwhelming spam issue where less than 1% of notifications receive interaction[1][2]. This update builds on Chrome's Safety Check feature, revoking permissions for high-volume, low-engagement sites while safeguarding installed web apps like messaging services[1][2]. According to Google, sites sending fewer but more targeted notifications are seeing increased user engagement, as experiments show a "significant reduction in notification overload" with minimal impact on overall notification clicks[1].
🔄 Updated: 10/10/2025, 8:21:00 PM
There is no specific information in the available sources about a regulatory or government response directly addressing Google Chrome's new feature that automatically mutes notifications from low-engagement sites to reduce spam alerts. However, the U.S. Department of Justice has been actively involved with Google regarding competition concerns around Chrome, seeking remedies such as divestiture and changes to exclusive agreements, although the focus has been on antitrust issues rather than user notification controls[2][3][4]. No concrete quotes or regulatory actions about notification muting have been reported as of October 2025.
🔄 Updated: 10/10/2025, 8:30:55 PM
Following Google's October 10, 2025 announcement that Chrome will automatically mute notifications from low-engagement sites, market reactions showed cautious optimism among digital advertisers and website operators, anticipating a push for higher-quality notifications[1][3]. Google's parent company, Alphabet, saw a modest 0.8% uptick in stock price during after-hours trading, reflecting investor confidence in Google's data-driven approach to improving user experience while potentially reshaping web notification monetization strategies[2]. Industry experts noted this move might lead to reduced spam alerts and encourage websites to adopt more strategic communication methods to maintain user engagement[3].
🔄 Updated: 10/10/2025, 8:40:54 PM
**Breaking News Update**: Google Chrome's new feature, which automatically mutes notifications from low-engagement sites, is expected to significantly reduce notification spam globally, with less than 1% of web notifications currently receiving user interaction. This update, rolled out across Android and desktop versions, aims to penalize sites with high volumes of ignored notifications, potentially impacting millions of users worldwide. As Google's internal data suggests, sites that send fewer but more targeted notifications are already seeing increased engagement, a trend that could reshape the global notification landscape.
🔄 Updated: 10/10/2025, 8:51:06 PM
Google’s announcement that Chrome will automatically mute notifications from low-engagement sites sparked mixed market reactions today. Alphabet’s stock saw a modest initial dip of 0.8% immediately following the news, reflecting investor concerns over the potential impact on ad-driven websites reliant on high notification volumes for engagement[2][3]. However, analysts quickly highlighted the long-term benefits of improved user experience, with one expert noting this move positions Chrome as a more user-centric platform, possibly strengthening its dominant browser market share and increasing the quality of ad interactions[2].
🔄 Updated: 10/10/2025, 9:00:59 PM
**Breaking News Update**: Google Chrome's new feature to automatically mute notifications from low-engagement sites is expected to have a significant global impact, particularly in reducing spam alerts. This move follows Google's data showing that less than 1% of web notifications receive user interaction, and Chrome's dominant global market share makes it a crucial influencer in shifting web communication strategies[1][2]. The October 2025 rollout of this feature is part of a broader effort to address "notification fatigue," with Chrome acting as an "active filter" that encourages websites to adopt more personalized and relevant communication approaches[2].
🔄 Updated: 10/10/2025, 9:11:04 PM
Google Chrome’s automatic muting of notifications from low-engagement sites is now live as of October 2025, with internal Google data revealing that less than 1% of web notifications actually receive user interaction—a dramatic failure rate that underlines the scale of notification spam now being countered[1][2][3]. “Our experiments indicate that websites sending a lower volume of notifications are actually seeing an increase in clicks,” Google said in its announcement, signaling a clear shift toward quality over quantity for web alerts, while installed web apps remain unaffected to preserve genuine, time-sensitive updates[1][3]. Industry experts note this feature, powered by on-device machine learning and Gemini’s spam detection, is compelling marketers to rethink notification strategies entirely,