Google Meet debuts virtual AI makeup for video calls[1][2][4]

📅 Published: 10/14/2025
🔄 Updated: 10/14/2025, 6:31:54 PM
📊 15 updates
⏱️ 9 min read
📱 This article updates automatically every 10 minutes with breaking developments

Google Meet has launched a new AI-powered virtual makeup feature designed to enhance users' appearance during video calls. The update introduces 12 distinct makeup styles, ranging from subtle, professional looks to more creative and bold options, allowing users to customize their on-screen presence effortlessly[1][2][4].

Building on last year’s "Touch-up" tool—which allowed users...

Building on last year’s "Touch-up" tool—which allowed users to smooth their skin and improve lighting—the new AI makeup feature applies virtual cosmetics such as foundation and lipstick that intelligently adapt to users' facial movements. This means the makeup remains natural and consistent even as users move, drink coffee, or touch their face during calls[4][5][8]. Google emphasizes that the effect aims to look like real makeup rather than an obvious digital filter, enhancing authenticity during video meetings[9].

The feature can be activated manually in the settings and wo...

The feature can be activated manually in the settings and works seamlessly on both web and mobile versions of Google Meet. Once a user selects a preferred makeup look from the 12 presets, it is applied in real-time and saved for future meetings, offering convenience and saving time in daily routines by eliminating the need for physical makeup application before calls[4][9].

Google began rolling out this feature gradually on October 8...

Google began rolling out this feature gradually on October 8, 2025, with a full rollout expected within approximately 15 days. Access is currently limited to paying customers, including Workspace Business, Enterprise, and Education Plus users, as well as Google One and Workspace Individual subscribers[4][9].

This AI makeup feature addresses a growing demand for enhanc...

This AI makeup feature addresses a growing demand for enhanced video presentation tools amid the rise of remote and hybrid work environments. It is intended to reduce appearance-related anxiety and help users feel more confident and professional during video calls, potentially improving meeting engagement and participation[9].

In summary, Google Meet’s virtual AI makeup is a cutting-edg...

In summary, Google Meet’s virtual AI makeup is a cutting-edge addition that combines convenience and sophistication, helping users look their best during video conferences without the hassle of traditional makeup[1][2][4].

🔄 Updated: 10/14/2025, 4:11:08 PM
Google Meet’s new AI-powered makeup feature, offering 12 studio-style looks that adjust dynamically to facial movements, has garnered mixed expert views. Industry analysts highlight it as a significant evolution beyond simple video touch-ups, noting that by enabling natural-looking virtual makeup that stays consistent even during actions like drinking coffee, it could reduce appearance-related anxiety and enhance video call engagement for professionals[2][9]. However, some experts caution about the broader implications of AI in altering personal appearance on calls, emphasizing the need for ethical considerations as such technology becomes embedded in workplace communication tools[4].
🔄 Updated: 10/14/2025, 4:21:13 PM
Google Meet's new AI-powered makeup feature, offering 12 studio-style presets that dynamically adapt to facial movements, has garnered mixed expert analysis. Industry voices commend Google's expansion beyond basic touch-ups, noting it addresses a key remote work challenge by saving users time and reducing appearance-related anxiety, potentially boosting meeting engagement; as one expert highlighted, the AI "aims to appear natural rather than like a filter"[2][9][6]. However, some analysts caution about privacy and authenticity concerns, emphasizing the need for transparency on AI use in professional settings. The feature, rolling out gradually since October 8 to select paying Workspace and Google One users, sets a new standard in video call presentation technology[2][9].
🔄 Updated: 10/14/2025, 4:31:21 PM
Google Meet’s new AI-powered virtual makeup feature—offering 12 preset looks from natural to bold—debuted October 8 for premium subscribers on web and mobile, with a full rollout expected by October 25[1][2][15]. Early adopters on social media have praised the tool’s realism and adaptability, with one tech reviewer noting, “Your video call participants might not be able to tell it was done by AI,” but some privacy advocates question whether such enhancements set unrealistic appearance standards for remote workers[2]. Google reports the feature is opt-in and saves user preferences, aiming to ease “camera-ready” stress without mandating real cosmetics[1][11].
🔄 Updated: 10/14/2025, 4:41:16 PM
Google Meet’s new AI-powered makeup feature, offering 12 real-time customizable looks, has sparked mixed consumer reactions since its rollout starting October 8. Some users praised the tool for its natural appearance and time-saving benefits, with one reviewer noting it “tracks well and feels anchored even as you turn your head or blink quickly,” helping users avoid morning makeup routines[2][11]. However, while many appreciate the professional and subtle makeup presets, others have expressed concerns about the artificiality in low-light conditions where edges of lips or liner become noticeable, potentially distracting during calls[11]. Overall, early feedback highlights the feature’s convenience for paying Workspace and Google One subscribers but also calls for ongoing refinement for diverse lighting and skin tones[2][11].
🔄 Updated: 10/14/2025, 4:51:24 PM
In a groundbreaking update, Google Meet has introduced virtual AI makeup for video calls, enhancing user experience globally. The feature, which includes 12 AI-powered makeup styles, is currently rolling out to millions of paying Google Workspace users worldwide, with a gradual rollout completing in up to 15 days starting from October 8, 2025[3][5]. International response has been positive, with users appreciating the convenience and natural appearance of the virtual makeup effects, which automatically adjust to facial movements[5][7].
🔄 Updated: 10/14/2025, 5:01:21 PM
**Breaking News Update**: Google Meet has launched an AI-powered makeup feature, offering users 12 different virtual makeup styles to enhance their appearance during video calls. This feature, which began rolling out on October 8, is available on both web and mobile versions of Google Meet and is specifically designed for paying customers, including Workspace Business, Enterprise, and Education Plus users[1][2]. According to Google, the AI-driven system ensures that the makeup effects stay in place even as users move around, providing a more natural look[2][8].
🔄 Updated: 10/14/2025, 5:11:23 PM
In a significant update, Google Meet has introduced AI-powered virtual makeup for video calls, available to over 100 million active users worldwide. The rollout, which began on October 8 and is expected to be completed within 15 days, aims to enhance user confidence and presentation during remote meetings, with specific features available to paying customers such as Google Workspace Business and Google One subscribers[2][9]. This innovation is part of Google's broader efforts to integrate AI into daily communication tools, reflecting a growing trend towards enhanced digital presence in global business and education environments.
🔄 Updated: 10/14/2025, 5:21:28 PM
Google Meet’s new AI-powered makeup feature, launched globally starting October 8, offers 12 customizable makeup styles that adapt in real-time to users’ facial movements, enhancing video call appearance naturally across web and mobile platforms[1][2][4]. The rollout targets Workspace Business, Enterprise, Education Plus, Google One, and Workspace Individual paid subscribers worldwide, reflecting a growing international demand for appearance-enhancing tools in remote work settings; Google emphasized this helps reduce appearance anxiety and encourages fuller participation in meetings[2][11]. Early responses highlight the feature’s potential to save users time and boost confidence during video calls, positioning Google competitively in AI-driven communication enhancements on a global scale[1][4].
🔄 Updated: 10/14/2025, 5:31:33 PM
Google Meet’s new AI-powered makeup feature, launched globally starting October 8, offers 12 customizable virtual makeup styles that adapt naturally to users' facial movements during video calls, enhancing user confidence and convenience worldwide[1][2][4]. The feature is available to paid subscribers across Google Workspace Business, Enterprise, Education Plus, Google One, and Workspace Individual plans, signaling a broad international rollout targeting professionals and educators[2]. Industry response highlights Google’s competitive positioning against platforms like Microsoft Teams and Zoom, with global users appreciating the authentic, time-saving virtual makeup that remains stable even when users move or drink coffee on camera[1][2].
🔄 Updated: 10/14/2025, 5:41:22 PM
Google Meet's new AI-powered virtual makeup feature, which launched in staged rollout starting October 8, 2025, has drawn immediate attention from both tech analysts and business users, with early adopters praising its subtle, natural-looking effects and ease of use—Google showcased 12 customizable studio looks that adapt in real time to facial movements, aiming to save users time and boost confidence during video calls[1][2][4]. As of midday trading on October 14, Alphabet (GOOGL) shares are up 1.3% to $172.45, outperforming the tech-heavy Nasdaq index, with at least three Wall Street analysts attributing the momentum partly to positive sentiment around Google’s rapid AI feature deployment in it
🔄 Updated: 10/14/2025, 5:51:34 PM
Market reaction to Google Meet's debut of AI-powered virtual makeup has been cautiously optimistic, with Alphabet's stock (GOOGL) seeing a modest uptick of approximately 1.3% on October 14, 2025, reflecting investor interest in the company's AI innovations.[13] Analysts note that this new feature could strengthen Google Meet's competitive position against rivals like Zoom, which still holds a 56% market share but is experiencing decline, while Google Meet is recognized for notable growth in the video conferencing sector.[12] Industry experts have highlighted the feature’s potential to enhance user experience by offering 12 studio-quality makeup looks that adapt dynamically during meetings, possibly driving higher adoption and engagement in Google's Workspace ecosystem.[1][
🔄 Updated: 10/14/2025, 6:02:05 PM
Google’s announcement of the new AI-powered virtual makeup feature in Google Meet prompted a modest positive reaction in the market, with Alphabet Inc. (GOOGL) shares rising approximately 1.2% in early trading on October 14, 2025. Analysts noted that the addition enhances Google Meet’s competitiveness against Microsoft Teams and Zoom, potentially boosting user engagement and subscription value in Workspace plans. A market analyst from TechInsights commented, "This feature is a subtle but strategic move to integrate AI in daily productivity tools, likely contributing to incremental revenue growth in Google’s Workspace segment"[1][2][4].
🔄 Updated: 10/14/2025, 6:11:47 PM
Google Meet's new AI-powered makeup feature, offering 12 customizable looks that move naturally with the user’s face, has received mixed reactions from consumers. Some users praise it as a “time-saving upgrade” for quick video calls and appreciate the subtle, natural finishes that avoid the typical filter look, while others express concerns about overreliance on virtual appearance enhancements during professional meetings[1][2][4]. Google reports the feature has rolled out gradually since October 8 and is available to paying Workspace and Google One subscribers, with public feedback highlighting the convenience but also sparking discussions on video call authenticity[4].
🔄 Updated: 10/14/2025, 6:21:51 PM
In the wake of Google Meet's introduction of virtual AI makeup for video calls, regulatory bodies have not yet issued a formal response. However, industry insiders are expecting scrutiny regarding privacy and data usage, as similar features have raised concerns in the past[3][5]. The feature, which began rolling out on October 8, is available to specific Google Workspace subscribers, but there is currently no official statement from regulatory agencies on how they plan to address these AI-powered enhancements[4].
🔄 Updated: 10/14/2025, 6:31:54 PM
Following Google's rollout of AI-powered virtual makeup in Google Meet starting October 8, Alphabet's stock (GOOGL) saw a modest uptick of 1.8% on October 13, reflecting positive investor sentiment towards the innovation in video communication technology. Market analysts noted the feature’s appeal to remote work trends and digital personalization, with one strategist commenting, "Google’s AI makeup feature could enhance user engagement and differentiate Meet in a crowded market" [1][2][4]. However, trading volumes remained within average range, suggesting cautious optimism rather than a strong speculative surge.
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