HBO Max has increased subscription fees across all its plans starting today, October 21, 2025. The streaming service announced that the **Basic with Ads plan** will rise by $1 to $10.99 per month, the **Standard plan** will increase by $1.50 to $18.49 per month, and the **Premium plan** will go up by $2 to $22.99 per month. These new prices are effective immediately for new subscribers, while existing monthly subscribers will receive a 30-day advance notice before their next billing cycle reflects the higher fees, starting on or after November 20, 2025[1][4].
This price hike places HBO Max above the standard Netflix su...
This price hike places HBO Max above the standard Netflix subscription cost, marking a notable shift in the competitive streaming landscape. Warner Bros. Discovery, the parent company of HBO Max, justified the increase by stating it will allow them to "provide even more culture-defining programming" and improve the overall customer experience[2][5]. The company is preparing for a planned combination of HBO Max and Discovery+ services expected to launch in spring 2026, which may factor into the timing of this price adjustment[5].
This move follows recent strategic changes, including a crac...
This move follows recent strategic changes, including a crackdown on password sharing and the upcoming removal of CNN Max, the 24/7 live news stream, from the platform on November 17, 2025. The price increase is part of Warner Bros. Discovery’s broader efforts to enhance content investment despite previous internal restructuring and cancellations of some HBO-specific projects that had caused fan dissatisfaction[4][5].
Financially, the price increase has been well received by in...
Financially, the price increase has been well received by investors, with Warner Bros. Discovery’s stock rising approximately 4% on the news. Analysts from Guggenheim, Goldman Sachs, and Bank of America have expressed optimism about the company’s future prospects despite the challenges faced in recent years[5].
Subscribers are advised to review their current plans and bi...
Subscribers are advised to review their current plans and billing dates to understand when the new rates will take effect for their accounts. HBO Max’s decision reflects a continuing trend in the streaming industry where services adjust pricing to balance content investment and subscriber growth amid intensifying competition.
🔄 Updated: 10/21/2025, 2:51:06 PM
HBO Max has increased subscription fees across all plans effective October 21, 2025, with the Basic with Ads plan rising by $1 to $10.99/month, the Standard plan by $1.50 to $18.49/month, and the Premium plan by $2 to $22.99/month, marking one of the steepest hikes in the streaming market[7][10][17]. Warner Bros. Discovery CEO David Zaslav justified the increases by emphasizing the platform’s premium content quality and acknowledging it was previously underpriced, aligning HBO Max's pricing closer to competitors like Hulu and Disney+, who also recently raised their rates[7]. This price adjustment intensifies competition as streaming giants push higher fees amid crackdow
🔄 Updated: 10/21/2025, 3:01:17 PM
HBO Max's subscription fees increased today across all plans, with the Basic with Ads plan rising from $9.99 to $10.99 monthly, Standard from $16.99 to $18.49, and Premium from $20.99 to $22.99. This sparked significant consumer backlash on social media, where many users expressed frustration over the timing and justification of the hike, particularly given a perceived lack of new original content; one subscriber announced plans to cancel before the next billing cycle to avoid the extra charge[4][7][10]. Warner Bros. Discovery CEO David Zaslav defended the price increase by stating the service was "way underpriced," highlighting the platform's quality content as justification, though public sentiment remains largel
🔄 Updated: 10/21/2025, 3:11:15 PM
HBO Max increased subscription fees across all plans today, with the Basic with Ads plan rising from $9.99 to $10.99 per month, the Standard plan from $16.99 to $18.49, and the Premium plan from $20.99 to $22.99[7][16]. This price hike positions HBO Max as one of the more expensive streaming services, intensifying competition with rivals like Hulu and Disney+, which also recently increased prices. Warner Bros. Discovery CEO David Zaslav justified the hikes by emphasizing HBO Max's premium content quality and stated the service had been "way underpriced," signaling a strategic move to align pricing with perceived value and crack down on password sharing in the future[7][1
🔄 Updated: 10/21/2025, 3:21:09 PM
In a move that is sparking widespread consumer discontent, HBO Max has increased its subscription fees across all plans effective today, October 21, 2025. The Basic with Ads plan now costs $10.99 per month, up from $9.99, while the Standard plan rises to $18.49 per month and the Premium plan to $22.99 per month—increases of $1.50 and $2, respectively[7][8]. As Warner Bros. Discovery CEO David Zaslav noted recently, "We think we're way underpriced," reflecting the company's belief that the quality of content justifies these price hikes[15].
🔄 Updated: 10/21/2025, 3:31:16 PM
HBO Max has increased subscription fees across all plans effective October 21, 2025, with monthly prices rising by $1 to $2 and annual plans increasing by $10 to $20. The new rates are $10.99/month for Basic with Ads (up $1), $18.49/month for Standard (up $1.50), and $22.99/month for Premium (up $2), with annual plans adjusted accordingly; existing customers will see the changes on or after November 20[7][15][6]. Warner Bros. Discovery CEO David Zaslav justified the hike by emphasizing the platform's high-quality content and stated HBO Max was previously underpriced[7].
🔄 Updated: 10/21/2025, 3:41:14 PM
In response to HBO Max's recent price increase across all plans, regulatory bodies have not yet issued a formal statement. However, the move aligns with industry trends, as other streaming services like Disney+ and Apple have also raised their prices, suggesting a broader market shift rather than a regulatory issue. As of now, no government action or response has been reported, and the focus remains on the consumer impact of the price hike.
🔄 Updated: 10/21/2025, 3:51:32 PM
HBO Max has increased subscription fees across all plans effective today, with the Basic with Ads plan rising by $1 to $10.99/month, the Standard plan up $1.50 to $18.49/month, and the Premium plan increasing $2 to $22.99/month[1][3][5]. Warner Bros. Discovery CEO David Zaslav justified the hikes by stating the service was previously "underpriced" given its high-quality content, positioning HBO Max as a premium offering in a competitive streaming landscape alongside Netflix, Disney+, and Hulu[1][2]. This move follows recent price increases by competitors, signaling intensified pricing competition in the streaming market[1].
🔄 Updated: 10/21/2025, 4:01:43 PM
HBO Max increased its subscription fees today across all plans, with monthly prices rising $1 to $2: the Basic with Ads plan now costs $10.99, Standard $18.49, and Premium $22.99. CEO David Zaslav justified the hikes by stating the service had been "way underpriced," intensifying the competitive streaming landscape marked by similar moves from Netflix and Disney+ as providers seek to balance content investment and consumer costs[1][2]. This price rise follows a trend where HBO Max, despite its strong content portfolio, aims to capture greater revenue even amid growing consumer fatigue over continuous streaming fee increases[1][4].
🔄 Updated: 10/21/2025, 4:12:09 PM
HBO Max's subscription price increase, effective today, pushed the Standard Plan to $18.49 per month and the Premium Plan to $22.99, prompting mixed market reactions with Warner Bros. Discovery's stock initially dipping by 1.8% before stabilizing. CEO David Zaslav justified the hike by stating the service was "underpriced" relative to its content quality, signaling confidence in long-term subscriber retention despite short-term investor caution[1]. This move aligns HBO Max with recent industry-wide streaming price rises but sparked investor debate on its impact amid increasing competition[1][2].
🔄 Updated: 10/21/2025, 4:21:53 PM
HBO Max has raised subscription fees across all plans effective today, with increases of $1 for the Basic with Ads plan ($10.99/month), $1.50 for the Standard plan ($18.49/month), and $2 for the Premium plan ($22.99/month)[1][3]. Warner Bros. Discovery CEO David Zaslav defended the hike, stating HBO Max subscriptions were previously "underpriced" relative to the quality of content offered, and emphasized plans to improve services while cracking down on password sharing[2]. Industry analysts view the move as an assertion of pricing power, with investor sentiment turning positive despite concerns over recent content cuts and platform restructuring[5].
🔄 Updated: 10/21/2025, 4:31:59 PM
HBO Max has increased its subscription fees globally as of October 21, 2025, with the Basic with Ads plan rising to $10.99/month, Standard to $18.49/month, and Premium to $22.99/month, marking a $1 to $2 monthly increase across all tiers[1][6]. International subscribers are expected to feel the impact as similar price adjustments are being communicated through local providers, signaling a broad strategy to boost revenue and fund more original content globally[1]. The response abroad includes concerns over affordability amid growing streaming competition, while investors have reacted positively, seeing the hike as a move to strengthen HBO Max's market position worldwide[5][6].
🔄 Updated: 10/21/2025, 4:41:57 PM
HBO Max has increased its subscription fees globally today, with new prices taking effect immediately for new subscribers and November 20 for existing monthly users. The Basic with Ads plan rose from $10 to $10.99 monthly, the Standard ad-free tier from $17 to $18.49, and the Premium plan from $21 to $22.99, with annual plans also increasing by 10-15% across all tiers[1][3]. Internationally, this hike has sparked mixed reactions, with users in multiple regions expressing frustration over higher costs amid stagnant content offerings, while HBO Max emphasizes the need to fund "culture-defining programming" to maintain competitiveness in the global streaming market[1][2].
🔄 Updated: 10/21/2025, 4:51:50 PM
HBO Max has just raised subscription fees across all plans, with the ad-supported tier rising from $9.99 to $10.99, the Standard (ad-free) plan jumping from $16.99 to $18.49, and the Premium tier increasing from $20.99 to $22.99 per month—effective immediately for new subscribers, while current users will see the higher prices on their next billing cycle after November 20[1][5]. Amid widespread outcry on social media, some consumers are questioning the value proposition, especially following the recent cancellation of CNN Max’s live news stream, with one subscriber tweeting, “Paying more for less—how is this fair?”[5]. Warner Bros. Discovery CEO
🔄 Updated: 10/21/2025, 5:01:54 PM
HBO Max’s announcement of subscription fee increases across all plans today triggered a negative market reaction, with Warner Bros. Discovery’s stock slipping about 2.3% in after-hours trading immediately following the news. Investors appeared concerned that the rising prices—$1 to $2 monthly per plan—might accelerate subscriber churn despite CEO David Zaslav’s assertion that HBO Max was previously "way underpriced"[2][6]. Market analysts noted that this marks the third price hike in three years, amid growing consumer fatigue toward streaming service increases, raising questions about long-term subscriber retention even as the company aims to boost revenue[1][5].
🔄 Updated: 10/21/2025, 5:12:09 PM
In the latest move, HBO Max has increased its subscription fees across all plans, marking a significant shift in the streaming landscape. According to Warner Bros. Discovery CEO David Zaslav, the price hikes are justified by the quality of content offered, stating, "The fact that this is quality — and that's true across our company, motion picture, TV production, and streaming quality — we all think that gives us a chance to raise prices" [1]. Industry experts view this move as part of a broader trend where streaming services are capitalizing on their content value to increase revenue, with HBO Max's Premium plan now costing $22.99 per month, a $2 increase [3].