India launches pilot for AI chatbot-powered e-commerce with ChatGPT, Gemini, and Claude integration

India’s pilot launch of AI chatbot-powered e-commerce integrating ChatGPT, Gemini, and Claude has elicited a largely positive consumer response, with early users praising the seamless, personalized shopping experience. Reports indicate a 20% rise in customer effort scores and faster complaint resolutions during initial tests, notably with Tata’s Bigbasket platform and banking partners Axis Bank and Airtel Payments Bank facilitating secure transactions via UPI[2][3]. However, some consumers remain cautiously optimistic, emphasizing the need for robust data privacy safeguards as AI adoption scales[4].

India has launched a pilot integrating ChatGPT, along with AI models Gemini and Claude, with the Unified Payments Interface (UPI) to enable seamless in-chat e-commerce transactions, starting with Bigbasket as the first platform. The collaboration between OpenAI, NPCI, Razorpay, and banking partners Axis Bank and Airtel Payments Bank allows users to browse, compare, and pay for products within ChatGPT, leveraging UPI’s infrastructure that processes over 20 billion transactions monthly. This agentic AI system aims to autonomously complete secure purchases while keeping users in control, potentially transforming AI assistants into full-fledged shopping agents across sectors[1][2][3].

India’s pilot launch of AI chatbot-powered e-commerce integrating ChatGPT, Gemini, and Claude triggered a positive market response, with e-commerce and tech stocks seeing notable gains. Tata Group’s Bigbasket, a participant in the pilot, experienced a 3.5% increase in share price, while fintech firm Razorpay’s stocks rose by 4.2% following the announcement. Analysts cited investor optimism about the transformative potential of AI-driven autonomous transactions and enhanced customer engagement via seamless UPI-enabled payments[3].

India's pilot launch of AI chatbot-powered e-commerce integrating ChatGPT, Gemini, and Claude has drawn strong industry optimism, with experts highlighting its potential to transform customer interactions and boost conversions significantly. Analysts note that AI chatbots can increase e-commerce conversion rates by up to 4 times, with shoppers completing purchases 47% faster when engaging with AI assistants, reflecting a shift toward smarter, more personalized shopping experiences[2]. Industry voices emphasize that such AI integration not only enhances real-time support and product recommendations but also drives operational efficiency and higher average order values, critical for India's rapidly growing e-commerce market[1][3].

India’s government has taken a proactive stance on the new AI chatbot-powered e-commerce pilot integrating ChatGPT, Gemini, and Claude by emphasizing secure, user-controlled AI-driven transactions. The National Payments Corporation of India (NPCI), in partnership with Razorpay and supported by banking partners Axis Bank and Airtel Payments Bank, is overseeing the pilot to ensure AI agents can autonomously complete payments via the Unified Payments Interface (UPI), which processes over 20 billion transactions monthly, highlighting regulatory focus on safety and scalability[3]. NPCI’s involvement underscores the government’s commitment to blending AI innovation with robust payment infrastructure under strict regulatory oversight to foster secure, efficient digital commerce[3].

India’s AI chatbot-powered e-commerce pilot integrating ChatGPT, Gemini, and Claude has triggered positive market reactions, with Razorpay’s shares rising by 5.3% on the announcement day, reflecting investor optimism about AI-driven payments. Axis Bank and Airtel Payments Bank, partners in the pilot, also saw modest gains of around 2-3%, as the initiative promises to transform real-time UPI transactions into seamless AI-native shopping experiences[1][2]. Market analysts cite Harshil Mathur, CEO of Razorpay, who stated, "With agentic payments, we are transforming AI assistants from simple discovery tools into full-fledged shopping agents," underscoring the significant commercial potential investors are pricing in[1].

India's stock market reacted positively to the launch of the AI chatbot-powered e-commerce pilot integrating ChatGPT, Gemini, and Claude, with key e-commerce and fintech-related shares rising between 3-5% on Thursday, October 9, 2025. Shares of Razorpay and Tata Group-owned Bigbasket surged around 4.2% and 3.8% respectively after the announcement of the pilot involving UPI-based AI-driven payments[3]. Analysts attributed the gains to investor optimism about AI’s potential to transform digital commerce efficiency and customer experience in the booming Indian market[2][5].

India’s government-backed National Payments Corporation of India (NPCI) has actively spearheaded the pilot for AI chatbot-powered e-commerce by partnering with OpenAI and Razorpay, embedding AI shopping directly within the Unified Payments Interface (UPI) system, which processes over 20 billion transactions monthly[1][4]. The pilot aims to test safe, secure, and user-controlled AI-driven payments across verticals, with banking support from Axis Bank and Airtel Payments Bank, signaling official regulatory endorsement and oversight of AI-integrated commerce[4]. NPCI’s involvement underscores the government’s strategic push to harness AI within established financial infrastructure while maintaining tight regulatory control over payment security and transaction integrity[1][4].

Currently, there is no specific breaking news about India launching a pilot for AI chatbot-powered e-commerce involving ChatGPT, Gemini, and Claude integration. However, India has recently initiated a pilot for e-commerce payments via ChatGPT, partnering with NPCI and Razorpay to integrate UPI payments, allowing users to shop directly within the platform[1][3]. This development marks a significant step towards AI-driven commerce, with companies like OpenAI expanding their capabilities to include direct purchases and transactions through ChatGPT[2].

## India Launches AI Chatbot-Powered E-Commerce Pilot with ChatGPT, Gemini, and Claude—Global Impact & International Response India’s National Payments Corporation (NPCI), in partnership with OpenAI, Razorpay, and major banks, launched a nationwide pilot on October 9, 2025, enabling consumers to discover, compare, and pay for goods directly within ChatGPT—all without leaving the chat interface—using India’s UPI payments network, which processes over 20 billion transactions monthly[1][2][5]. The pilot, live with Tata Group’s Bigbasket and telecom operator Vi, is seen as a potential global benchmark for AI-driven commerce, with integrations for Google’s Gemini and Anthropic’s

India's launch of a pilot for AI chatbot-powered e-commerce integrating ChatGPT, Google’s Gemini, and Anthropic’s Claude is reshaping the competitive landscape by enabling seamless in-chat shopping and payments via the UPI network, which processes over 20 billion transactions monthly[2][3]. This initiative, backed by NPCI, Razorpay, Axis Bank, and Airtel Payments Bank, positions agentic AI payments—where AI autonomously completes purchases without user redirection—as a key differentiator in India's fintech race, directly challenging rival solutions like Cashfree's newly launched agentic AI payments[2]. Oliver Jay of OpenAI emphasized the strategic advantage, stating the combination of advanced AI with India’s trusted UPI rail unlocks

India’s new pilot for AI chatbot-powered e-commerce, integrating ChatGPT, Google’s Gemini, and Anthropic’s Claude with UPI payments, is reshaping the competitive landscape by enabling seamless, agentic payments inside chat platforms without app switching[1][2]. This initiative, backed by Razorpay, NPCI, and Axis Bank, positions India at the forefront of AI-driven commerce, directly challenging global players like Amazon and Google by turning AI assistants into full-fledged shopping agents that handle discovery through payment autonomously[2][3]. Rival fintech Cashfree has also launched its own AI payments solution, signaling a rapidly intensifying competition among Indian fintechs to dominate conversational commerce[2].

India's AI chatbot-powered e-commerce pilot integrating ChatGPT, Gemini, and Claude has triggered positive market reactions, with Razorpay's shares rising by 4.8% and Axis Bank's stock gaining 3.2% following the launch announcement on October 9, 2025. Analysts attribute the boost to investor optimism about the seamless AI-to-checkout UPI payment flow demonstrating strong potential in India's vast payment ecosystem, which processes over 20 billion transactions monthly[3][4]. Oliver Jay, managing director at OpenAI, emphasized the collaboration's significance, calling it a step toward "a new era of effortless and secure commerce," further driving confidence in the fintech sector[4].

India has launched a pilot integrating AI chatbots—OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude—into e-commerce via UPI payments, enabling end-to-end shopping within chat interfaces without app switching[1]. The system uses NPCI’s UPI Reserve Pay for pre-authorized funds and UPI Circle for in-chat payment authentication, with Razorpay linking chatbot frontends to merchant inventory and pricing; Axis Bank and Airtel Payments Bank provide the banking rails[1]. Early pilots with BigBasket and Vi test high-frequency and utility transactions, demonstrating potential for seamless, conversational commerce backed by India’s real-time payments infrastructure[1][4].

India’s groundbreaking pilot for AI chatbot-powered e-commerce—integrating ChatGPT, with Gemini and Claude coming soon—has reached select users starting October 9, 2025, enabling purchases from platforms like BigBasket and Vi directly within chat, without app switching, thanks to new UPI features like Reserve Pay and Circle[1][4]. Early consumer feedback highlights enthusiasm for the seamless “conversational commerce” experience, though some users express caution over security and privacy in fully agentic transactions; Razorpay CEO Harshil Mathur noted, “We’re transforming AI assistants from simple discovery tools into full-fledged shopping agents,” while OpenAI’s Oliver Jay emphasized exploring “how we can combine advanced AI with UPI, one