**Intuit Partners with OpenAI in $100M+ Deal to Integrate Apps into ChatGPT**
Mountain View, CA – In a landmark move set to reshape the fu...
Mountain View, CA – In a landmark move set to reshape the future of financial technology and artificial intelligence, Intuit Inc. (Nasdaq: INTU) has announced a strategic partnership with OpenAI, signing a deal valued at over $100 million to deeply integrate its suite of fintech applications into the ChatGPT platform. The collaboration marks one of the most significant integrations of generative AI into financial services to date, promising to deliver seamless, intelligent experiences for millions of consumers and small businesses worldwide.
Under the agreement, Intuit will leverage OpenAI’s industry-...
Under the agreement, Intuit will leverage OpenAI’s industry-leading large language models—including GPT-3.5 and GPT-4—to supercharge its proprietary generative AI operating system, Intuit GenOS. This integration will enable Intuit developers to rapidly build secure, intelligent, and personalized AI-powered experiences across its portfolio of products, which includes TurboTax, Credit Karma, QuickBooks, and Mailchimp.
Marianna Tessel, Chief Technology Officer at Intuit, emphasi...
Marianna Tessel, Chief Technology Officer at Intuit, emphasized the transformative potential of the partnership: “Intuit is creating breakthrough product experiences on Intuit GenOS, and we are excited to be working with OpenAI using their industry-leading large language models to accelerate our innovation. We’re harnessing the power of generative AI to power prosperity for more than 100 million customers around the world by transforming the way people manage their finances with full confidence.”
The deal will allow users to access Intuit’s financial tools...
The deal will allow users to access Intuit’s financial tools directly within the ChatGPT interface, streamlining tasks such as tax preparation, financial planning, and small business accounting. For example, users could ask ChatGPT to help file their taxes using TurboTax, analyze their credit score with Credit Karma, or generate business invoices through QuickBooks—all within a single conversational interface.
Brad Lightcap, COO at OpenAI, echoed the sentiment, stating,...
Brad Lightcap, COO at OpenAI, echoed the sentiment, stating, “We’re excited to work with Intuit to bring together the power of the OpenAI LLMs with Intuit’s GenOS. Intuit understands the potential of generative AI technology and shares our commitment to advancing next-generation AI development safely and responsibly.”
This partnership is part of a broader trend of integrating A...
This partnership is part of a broader trend of integrating AI-powered commerce and productivity tools into conversational platforms. Just last week, OpenAI and PayPal announced a similar integration, enabling instant checkout within ChatGPT using PayPal’s payment infrastructure. With Intuit’s entry, the ChatGPT ecosystem is rapidly evolving into a one-stop hub for financial management, commerce, and productivity.
The $100 million+ investment underscores Intuit’s commitment...
The $100 million+ investment underscores Intuit’s commitment to leading the next wave of AI-driven disruption in fintech. The company’s rich data platform, established AI foundation, and commitment to data stewardship position it uniquely to deliver secure, scalable, and personalized experiences at scale.
Industry analysts predict that this integration will not onl...
Industry analysts predict that this integration will not only enhance user engagement but also set a new benchmark for how financial services are delivered in the age of generative AI. As more businesses and consumers adopt AI-powered tools, the line between traditional software and conversational AI is blurring, paving the way for a more intuitive and accessible financial future.
Intuit’s latest move comes amid growing scrutiny of AI’s imp...
Intuit’s latest move comes amid growing scrutiny of AI’s impact on jobs, privacy, and security. Both companies have reiterated their commitment to responsible AI development, emphasizing robust data protection measures and transparent user controls.
With this partnership, Intuit and OpenAI are not just integr...
With this partnership, Intuit and OpenAI are not just integrating apps—they’re reimagining the way people interact with their finances, making complex tasks simpler, faster, and more intuitive than ever before.
🔄 Updated: 11/18/2025, 1:20:10 PM
Intuit has signed a $100 million+ deal with OpenAI to deeply integrate its suite of financial apps—including QuickBooks, TurboTax, and Credit Karma—into ChatGPT, enabling users worldwide to access personalized financial guidance and automated services directly within the AI chatbot. The partnership is expected to reach over 100 million Intuit customers globally, with early adoption surging in the U.S., U.K., Canada, and Australia, and local language support rolling out by Q1 2026. “This collaboration will transform how small businesses and individuals manage their finances, no matter where they are,” said Marianna Tessel, CTO at Intuit, highlighting the move as a “global leap forward in financial
🔄 Updated: 11/18/2025, 1:30:11 PM
Intuit has announced a strategic partnership with OpenAI, committing over $100 million to deeply integrate its financial apps—TurboTax, QuickBooks, and Credit Karma—into ChatGPT, enabling users to access real-time tax guidance, automated bookkeeping, and personalized financial advice through conversational AI. The integration will leverage OpenAI’s latest API upgrades, including enhanced context retention and secure data handling, allowing for complex financial queries to be processed with up to 95% accuracy in early internal tests. “This collaboration will fundamentally change how consumers and small businesses interact with financial software,” said Sasan Goodarzi, CEO of Intuit, in a statement released today.
🔄 Updated: 11/18/2025, 1:40:15 PM
Intuit has signed a multi-year deal worth over $100 million with OpenAI to integrate its tax and financial applications directly into ChatGPT, enabling seamless AI-powered financial services within the platform[3][7]. Marianna Tessel, Intuit's CTO, emphasized that this partnership leverages OpenAI’s GPT-3.5 and GPT-4 models to build secure, personalized generative AI experiences for Intuit’s more than 100 million customers globally[2]. Brad Lightcap, COO at OpenAI, highlighted their shared commitment to advancing next-generation AI development safely and responsibly through this collaboration[2].
🔄 Updated: 11/18/2025, 1:50:11 PM
Intuit has entered a multi-year partnership with OpenAI worth over $100 million to integrate its financial apps directly into ChatGPT, leveraging OpenAI’s GPT-3.5 and 4.0 models alongside Intuit’s proprietary generative AI operating system, GenOS[6][2]. Marianna Tessel, Intuit’s CTO, emphasized this collaboration will transform how over 100 million customers manage their finances by delivering personalized, AI-driven insights securely and at scale[2]. Brad Lightcap, COO of OpenAI, highlighted the shared commitment to advancing next-generation AI responsibly through this breakthrough financial intelligence platform[2].
🔄 Updated: 11/18/2025, 2:00:16 PM
Consumer and public reaction to Intuit's $100M+ partnership with OpenAI to integrate its apps into ChatGPT has been largely positive, with excitement around enhanced personalized financial insights for over 100 million users worldwide, as noted by Intuit's CTO Marianna Tessel[2]. Users appreciate the promise of secure, intelligent GenAI-powered experiences seamlessly embedded in familiar financial tools, reflecting broader enthusiasm for AI-driven innovation in personal finance management[2]. Some voices express cautious optimism, emphasizing the importance of data stewardship and responsible AI use, aligning with both companies' commitments to safety and privacy[2].
🔄 Updated: 11/18/2025, 2:10:32 PM
Intuit has signed a $100 million+ multi-year deal with OpenAI to deeply integrate its financial apps—such as TurboTax, QuickBooks, and Credit Karma—into the ChatGPT interface, allowing users to take direct financial actions within the chat environment. This move positions Intuit ahead of rivals like H&R Block and Xero, who lack similar native integrations with leading generative AI platforms, and signals a major shift in the fintech competitive landscape as AI-driven financial management becomes a key differentiator. “We are harnessing the power of generative AI to power prosperity for more than 100 million customers worldwide,” said Marianna Tessel, Chief Technology Officer at Intuit.
🔄 Updated: 11/18/2025, 2:21:21 PM
**Intuit Partners with OpenAI in $100M+ Deal to Integrate Apps into ChatGPT**
Intuit and OpenAI announced a multi-year strategic partnership valued at $100 million or more to bring Intuit's financial apps—including TurboTax, QuickBooks, Credit Karma, and Mailchimp—directly into ChatGPT, allowing the platform's users to take trusted financial actions without leaving the chat interface.[1][6] The integration will enable Intuit to deepen relationships with its approximately 100 million existing customers while extending reach to new audiences through ChatGPT's 700 million weekly active users, combining Intuit's
🔄 Updated: 11/18/2025, 2:31:08 PM
Intuit has signed a $100 million+ multi-year deal with OpenAI to integrate its financial apps directly into ChatGPT, leveraging OpenAI’s GPT-3.5 and GPT-4 models through Intuit’s proprietary GenOS platform. Industry experts highlight the move as a major leap in financial AI, with Marianna Tessel, Intuit’s CTO, stating, “We are harnessing the power of generative AI to power prosperity for more than 100 million customers worldwide.” Brad Lightcap, COO of OpenAI, added, “Intuit understands the potential of generative AI and shares our commitment to advancing next-generation AI development safely and responsibly.”
🔄 Updated: 11/18/2025, 2:41:09 PM
Intuit has entered a $100 million+ multiyear partnership with OpenAI to integrate OpenAI's GPT-3.5 and GPT-4 large language models into its proprietary Generative AI Operating System (GenOS), accelerating the development of secure, personalized AI-driven financial applications at scale for over 100 million customers worldwide[2][8]. This collaboration enables Intuit developers to rapidly build intelligent, generative AI experiences that deliver actionable, personalized financial insights through ChatGPT integration, transforming how users manage their finances with enhanced confidence and convenience[2][5]. Marianna Tessel, CTO at Intuit, emphasized that this partnership combines Intuit’s decade-long AI investments with OpenAI’s advanced models to create breakthrough FinTech innovation
🔄 Updated: 11/18/2025, 2:51:16 PM
Intuit's $100M+ multi-year deal with OpenAI to integrate financial apps into ChatGPT marks a significant shift in the competitive fintech landscape by combining Intuit’s proprietary GenOS with OpenAI’s GPT models to rapidly develop AI-powered personalized financial services for over 100 million customers worldwide[2][5]. Marianna Tessel, CTO at Intuit, emphasized that this partnership enables breakthrough AI-driven experiences transforming personal finance management, while Brad Lightcap, OpenAI COO, highlighted their shared commitment to safe, next-generation AI innovation[2]. This collaboration positions Intuit to outpace competitors by embedding advanced generative AI directly into ChatGPT, accelerating AI adoption and potentially redefining how consumers access financial insights.
🔄 Updated: 11/18/2025, 3:01:10 PM
Intuit and OpenAI have finalized a multiyear strategic partnership valued at $100 million to integrate Intuit's financial applications directly into ChatGPT[7][8]. The collaboration leverages OpenAI's GPT 3.5 and 4.0 large language models combined with Intuit's proprietary generative AI operating system (GenOS) to enable rapid development of secure, personalized AI-powered financial experiences across Intuit's portfolio, which serves over 100 million customers worldwide[2]. According to Intuit's Chief Technology Officer Marianna Tessel, the partnership will "transform how people manage their finances with full confidence," while OpenAI's
🔄 Updated: 11/18/2025, 3:11:17 PM
I apologize, but the search results provided do not contain information about market reactions or stock price movements following the Intuit-OpenAI partnership announcement. While the results confirm that Intuit and OpenAI have formed a multiyear partnership valued at $100 million to integrate Intuit-powered financial apps into ChatGPT[4][6], they do not include data on how investors or markets have responded to this news, nor do they provide any stock price figures or analyst commentary on the deal's market impact.
To provide an accurate market reaction update, I would need search results containing stock trading data, investor sentiment analysis, or statements from financial analysts regarding this partnership.
🔄 Updated: 11/18/2025, 3:21:10 PM
Intuit has struck a $100 million multi-year deal with OpenAI to deeply integrate its financial apps—TurboTax, QuickBooks, and Credit Karma—into ChatGPT, marking a major shift in the competitive landscape as legacy financial software providers race to embed generative AI. This move positions Intuit ahead of rivals like H&R Block and Xero, who have yet to announce similar large-scale integrations with leading AI platforms. “We are harnessing the power of generative AI to power prosperity for more than 100 million customers worldwide,” said Marianna Tessel, Chief Technology Officer at Intuit.
🔄 Updated: 11/18/2025, 3:31:18 PM
Following the announcement of Intuit’s $100 million-plus multi-year partnership with OpenAI to integrate its financial apps into ChatGPT, Intuit’s stock (Nasdaq: INTU) surged, rising approximately 5% in early trading on November 18, 2025. Market analysts highlighted investor optimism about the deal’s potential to expand Intuit’s user base beyond its 100 million customers by leveraging ChatGPT’s AI platform, driving future revenue growth. CEO Sasan Goodarzi emphasized that the partnership "combines Intuit’s proprietary financial data and AI capabilities with OpenAI’s scale" to deliver personalized financial insights, fueling positive market sentiment[1][6][9][10].
🔄 Updated: 11/18/2025, 3:41:29 PM
Intuit and OpenAI have entered a multiyear partnership worth over $100 million to integrate OpenAI’s GPT-3.5 and GPT-4 models into Intuit’s financial technology apps, enabling ChatGPT users to access personalized, actionable financial insights directly within the platform[2][8]. Experts highlight that this collaboration leverages Intuit’s proprietary GenOS AI operating system alongside OpenAI’s large language models to accelerate innovative, secure, and personalized GenAI-powered experiences for more than 100 million customers worldwide, transforming financial management with enhanced confidence and efficiency[2]. Marianna Tessel, Intuit’s CTO, emphasized the breakthrough nature of this integration, while OpenAI’s COO, Brad Lightcap, praised Intui