Labubu’s maker poised to exceed $1 billion in revenue

📅 Published: 8/20/2025
🔄 Updated: 8/20/2025, 9:21:02 PM
📊 15 updates
⏱️ 9 min read
📱 This article updates automatically every 10 minutes with breaking developments

Pop Mart, the Chinese toy company behind the wildly popular Labubu dolls, is on track to exceed $1 billion in revenue this year, driven by a global surge in demand for its collectible "ugly-cute" toys. The company reported a spectacular 204% increase in revenue year-on-year, reaching approximately 13.9 billion yuan (around $2.8 billion) in the first half of 2025 alone, with net profits soaring nearly 400% to about 4.6 billion yuan ($474 million)[2][3].

Labubu, a toothy-grinned character from Pop Mart’s "The Mons...

Labubu, a toothy-grinned character from Pop Mart’s "The Monsters" series designed by artist Kasing Lung, has become a global phenomenon, favored by celebrities including Rihanna, David Beckham, and Dua Lipa. The franchise alone generated $670 million in revenue during the first half of 2025, representing a 668% increase compared to the same period last year and accounting for 35% of Pop Mart's total revenue[1][2]. This explosive growth has outpaced well-known brands like Barbie and Hot Wheels, with sales tripling and the brand’s collectibles fetching auction prices as high as $124,000[1].

Pop Mart's success extends beyond China, with around 40% of...

Pop Mart's success extends beyond China, with around 40% of sales coming from international markets. The company has expanded its footprint with 41 stores in the U.S., where revenue surged by 1,100%, and is planning further expansion into the Middle East and Latin America. Supply shortages and counterfeit versions of the dolls, dubbed "Lafufus," highlight the brand's high demand and popularity worldwide[1][2].

Following this momentum, Pop Mart’s CEO Wang Ning expressed...

Following this momentum, Pop Mart’s CEO Wang Ning expressed confidence that surpassing the annual revenue target of 20 billion yuan ($2.8 billion) is highly likely, with a potential to reach 30 billion yuan ($3.1 billion) in 2025. The company is also set to launch a new mini version of the Labubu doll soon, aiming to capitalize further on the global collecting frenzy[3].

Shares of Pop Mart have reflected this success, rising more...

Shares of Pop Mart have reflected this success, rising more than 230% since the start of 2025, making the company more valuable than major competitors like Mattel, Sanrio, and Hasbro combined[2][3]. Pop Mart continues to invest in expanding its global presence, developing online platforms, and collaborating with international artists and brands to sustain its rapid growth trajectory[3].

🔄 Updated: 8/20/2025, 7:00:36 PM
Pop Mart, maker of the Labubu dolls, is dramatically reshaping the competitive landscape in the global toy market with profits soaring nearly 400% and revenue more than tripling to 13.9 billion yuan (£1.4bn) in the first half of 2025[1]. Its shares have surged over 230% this year, outpacing giants like Mattel and Hasbro combined, as CEO Wang Ning anticipates easily surpassing a 30 billion yuan (£3.1bn) revenue mark this year, driven by strong international demand accounting for around 40% of sales and plans to launch a new mini Labubu to sustain momentum[1][2]. The company is also aggressively expanding offline presence and digital platforms globally while
🔄 Updated: 8/20/2025, 7:10:30 PM
Pop Mart, the maker of the globally popular Labubu dolls, is on track to exceed $3 billion (30 billion yuan) in revenue in 2025, driven by a surge in international demand that accounts for around 40% of sales[1][2]. CEO Wang Ning highlighted a “global collecting frenzy” fueling nearly a 400% profit increase in the first half of 2025, with plans to expand overseas through offline stores, digital platforms, and collaborations with international brands[1][2]. The dolls' global celebrity endorsements and frequent sellouts worldwide underscore this international impact, positioning Pop Mart as more valuable than major toy companies combined[1].
🔄 Updated: 8/20/2025, 7:20:37 PM
Pop Mart’s CEO Wang Ning projects easily surpassing $1 billion in revenue from Labubu sales in 2025, with first-half revenue hitting 13.88 billion yuan (about $2 billion) and a 204% year-on-year increase[2]. Industry experts highlight the unprecedented growth, noting Labubu’s 688% revenue jump year-over-year, surpassing iconic brands like Barbie and Hot Wheels[1]. Wang expressed surprise at the global collector frenzy, emphasizing the brand’s expanding appeal through new product launches, such as the mini Labubu, and ambitious international expansion plans[2].
🔄 Updated: 8/20/2025, 7:30:37 PM
Pop Mart’s Labubu toy has ignited a global collecting frenzy, with fans praising its “ugly-cute” charm and celebrity endorsements fueling demand, making it as coveted as a Telfar bag was in 2020[1]. Consumers and collectors express excitement over the upcoming mini Labubu launch, with CEO Wang Ning highlighting unpredictable but booming demand, as shares rose 11% amid soaring sales—revenues jumped 204% year-on-year to 13.88 billion yuan in H1 2025, signaling strong public enthusiasm and confidence[2].
🔄 Updated: 8/20/2025, 7:40:41 PM
There are currently no specific reports or details on regulatory or government responses regarding Labubu’s maker, Pop Mart, as it approaches $1 billion in revenue for 2025. The available information focuses on financial performance without mention of government action or regulation[1].
🔄 Updated: 8/20/2025, 7:50:39 PM
Pop Mart’s Labubu has sparked immense consumer enthusiasm worldwide, with sales hitting over $670 million in the first half of 2025 and poised to surpass $1 billion by year-end, marking a 688% year-over-year surge[1]. Fans, including celebrities like BLACKPINK’s Lisa, Cher, and Kim Kardashian, have publicly embraced Labubu as a trendy accessory, sometimes attaching the plush toys to designer bags, fueling a frenzy comparable to the Telfar bag craze of 2020[1]. Public reaction has been so fervent that Pop Mart's shares soared over 200% this year, reflecting widespread excitement and confidence in the brand’s global appeal[2].
🔄 Updated: 8/20/2025, 8:00:50 PM
**Breaking News Update**: Pop Mart, the maker of the wildly popular Labubu dolls, is poised to exceed $1 billion in revenue this year, driven by a consumer frenzy that has led to a 668% increase in sales to $670 million in the first half of 2025[1][2]. The public reaction has been intense, with global demand causing supply shortages and the dolls becoming a coveted accessory among celebrities and collectors alike[2]. As Pop Mart CEO Wang Ning noted during an earnings call, the company is now aiming for a significantly higher annual sales target of 30 billion yuan, fueled by the dolls' viral popularity[3].
🔄 Updated: 8/20/2025, 8:10:56 PM
Chinese regulators have not publicly issued any specific response or new regulations regarding Pop Mart or its Labubu toy despite the company's projected revenue exceeding $1 billion in 2025[1][2]. Pop Mart CEO Wang Ning emphasized strong global demand and ambitious growth plans, but no government statements or regulatory actions have been reported in connection with this surge.
🔄 Updated: 8/20/2025, 8:20:53 PM
Pop Mart’s stock surged up to 11% to 310.6 HKD on August 20, 2025, hitting its highest level since its December 2020 IPO, after CEO Wang Ning projected that annual sales could easily exceed 30 billion yuan ($4.4 billion), far surpassing earlier estimates. The company’s shares reversed earlier losses of 4.7% amid strong investor enthusiasm following record first-half revenue of 13.88 billion yuan and a 397% jump in net income, driven by the global craze for Labubu toys[2][3]. Wang also announced a new mini Labubu doll launch this week, fueling further market optimism[2].
🔄 Updated: 8/20/2025, 8:31:01 PM
Pop Mart, the maker of the plush monster toy Labubu, is reshaping the competitive toy landscape with a staggering 688% year-over-year revenue surge, generating around $670 million in the first half of 2025 and on track to exceed $1 billion by year-end, surpassing iconic brands like Mattel's Barbie and Hot Wheels[1]. CEO Wang Ning highlighted unprecedented global demand, projecting annual sales could easily reach 30 billion yuan ($4.2 billion), well above initial targets, while announcing a new mini Labubu launch this week to maintain momentum amid intensifying competition[2]. This surge has fueled an 11% stock jump, reflecting strong investor confidence despite earlier concerns about long-term demand[2].
🔄 Updated: 8/20/2025, 8:40:59 PM
Pop Mart, maker of the plush monster toy Labubu, is on track to exceed $1 billion in revenue for 2025, having already generated over $650 million in the first half of the year with a 688% year-over-year increase[1]. CEO Wang Ning announced that the company aims to surpass 30 billion yuan ($3.1 billion) in annual revenue, far exceeding its initial 20 billion yuan target, driven by soaring global demand and celebrity endorsements from Rihanna, David Beckham, and others[2][3]. Additionally, Pop Mart plans to launch a new mini Labubu doll this week and is expanding its worldwide presence through offline stores and digital platforms[3].
🔄 Updated: 8/20/2025, 8:50:55 PM
Pop Mart, the maker of the plush monster toy Labubu, is on pace to exceed $1 billion in revenue for 2025, having already generated over $650 million in the first half of the year—a 688% increase year-over-year[1]. CEO Wang Ning announced plans to launch a new mini Labubu this week and now expects annual sales to surpass 30 billion yuan ($4.4 billion), well above their initial 20 billion yuan target, fueling an 11% surge in Pop Mart’s shares[2].
🔄 Updated: 8/20/2025, 9:01:03 PM
Shares of Pop Mart, the maker of Labubu toys, surged up to 11% to a high of 310.6 Hong Kong dollars on August 20, marking their highest level since the company's 2020 IPO, after CEO Wang Ning announced the likelihood of easily exceeding the $1 billion revenue mark and targeting 30 billion yuan (£3.10bn) in annual sales[2]. Earlier gains reversed initial losses of 4.7%, reflecting some analyst concerns about sustained demand, but overall investor enthusiasm was driven by robust half-year results showing a 204% revenue increase to 13.88 billion yuan and a 397% jump in net income to 4.57 billion yuan, far surpassing estimates[1][
🔄 Updated: 8/20/2025, 9:11:05 PM
Pop Mart, maker of Labubu, is poised to exceed $1 billion in revenue for 2025, having already generated $670 million in the first half—an astonishing 688% year-over-year increase and far outpacing competitors like Mattel[1]. The company's revenue surged 204% year-on-year to 13.88 billion yuan (~$2.8 billion) in H1 2025, with net profit jumping nearly 400% to 4.57 billion yuan (~$474 million), driven by strong international demand comprising around 40% of sales[2][3]. CEO Wang Ning indicated the original 20 billion yuan target for 2025 is likely to be surpassed easily, projecting up to 30 billion
🔄 Updated: 8/20/2025, 9:21:02 PM
Pop Mart’s stock surged 11% to 310.6 Hong Kong dollars on August 20, reaching its highest level since the company’s December 2020 IPO, after CEO Wang Ning announced the company is poised to exceed $1 billion in revenue from its Labubu toy line this year[1][2]. Despite early dips of 4.7%, investor confidence was restored by Wang’s forecast raising annual sales projections to 30 billion yuan ($4.3 billion), up from an initial target of 20 billion yuan, and the announcement of a new mini Labubu launch expected imminently[2]. The shares rallied amid a global collector frenzy, with Pop Mart’s first-half revenue soaring 204% year-over-year to 1
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