Life360 Enters Pet Technology Market with New GPS Tracking Device

Life360 today officially launched its Life360 Pet GPS tracker, integrating pet location and safety features directly into its family safety app for the first time—allowing users to view pet, family member, and Tile-tagged item locations in real-time on a single platform[2]. The device offers extended battery life, geofencing, escape alerts, and leverages Life360’s global user base for a community-powered Pet Finding Network, significantly raising the bar for pet recovery speed and reliability in the connected home ecosystem[2]. This move is projected to boost Life360’s paid subscriptions by up to 22%, according to Jefferies analyst Wei Sim, who notes the expansion is “value accretive” and likely to drive meaningful growth starting in

Life360 launched its new Life360 Pet GPS tracker featuring extended battery life, geofencing, and escape alerts integrated into the Life360 app, enabling real-time tracking of pets alongside family members and valuables. The device leverages a community-powered Pet Finding Network to accelerate lost pet recovery by notifying Life360's global user base when a pet goes off-route, enhancing safety with a scalable social approach. This expansion into pet tech is expected to boost Life360’s paid subscriptions by 22%, indicating strong market potential and offering a technically advanced solution tailored for connected family lifestyles[2][3].

Life360’s launch of the Life360 Pet GPS tracker has been met with positive consumer reaction, highlighting its real-time location updates every 2–4 seconds and advanced safety features like geofencing and escape alerts[1][3]. Pet owners appreciate the integration within the existing Life360 app, allowing them to track pets alongside family members and valuables, with many valuing the community-powered Pet Finder Network backed by ~88 million monthly active users[2][3]. Analysts forecast a 22% increase in paid subscriptions driven by this pet tracking service, reflecting strong market demand and consumer confidence in Life360’s expansion into pet technology[4].

Life360 has launched its new Pet GPS tracker priced at $49.99, featuring real-time location updates every 2-4 seconds enabled by a combination of cellular, GPS, Wi-Fi, and Bluetooth technologies, marking its most advanced and expensive hardware to date[1][2]. The device boasts an industry-leading battery life of up to 14 days on a single charge, with a Bluetooth Reserve Mode extending locatability up to 6 months, and is ruggedized to IP68 standards to resist water, dust, and bites[2]. Importantly, Life360 leverages its existing 88 million-user network to create a community-powered "Pet Finder Network," allowing users nearby to receive alerts with detailed pet profiles and assist in locating lost pets

Life360 has entered the pet technology market with its new Pet GPS tracker, priced at $49.99, marking the company's most expensive product launch to date. This device offers real-time updates every 2-4 seconds, leveraging a network of over 88 million users to aid in lost pet recovery, potentially increasing paid subscriptions by up to 22%, according to a Jefferies analysis[1][2][4]. CEO Chris Hulls highlights the strategic importance of this launch, stating it transforms Life360's user base into a "Pet Finder Network," a significant advantage in the competitive pet tech market[1].

Life360's entrance into the pet technology market with its new $49.99 Pet GPS tracker has garnered strong industry attention for leveraging its massive 88 million-user network as a "Pet Finder Network," creating a crowdsourced search force for lost pets, a feature CEO Chris Hulls highlights as transformative[1]. Analysts like Jefferies’ Wei Sim predict this move could boost Life360's paid subscriptions by up to 22%, emphasizing the device’s advanced technology—including real-time location updates every 2-4 seconds, a 14-day battery life, and durable, IP68-rated design—as key competitive advantages in the $2.5 billion pet tech market[2][4]. Experts underline that Life360’s integration of comprehensive family and pe

Life360's entry into the pet technology market with its new Pet GPS tracker has been met with cautious optimism by the market. Jefferies analyst Wei Sim forecasts a potential 22% increase in Life360's paid subscriptions driven by pet tracking, although the stock was down 1.2% at A$23.10 prior to the launch announcement[2]. Meanwhile, UBS analyst Chris Kuntarich raised Life360’s 12-month price target from $57 to $71, citing the pet tracker rollout alongside other growth drivers, which contributed to a 2.7% stock rise to $62.73 on Monday[4].

Life360's launch of its $49.99 Pet GPS tracker significantly shifts the pet technology competitive landscape by leveraging its massive 88 million user network to create a unique crowdsourced "Pet Finder Network," unmatched by rivals such as Whistle and Fi. This integration of real-time tracking and community-powered pet recovery positions Life360 as a formidable new player in the $2.5 billion pet tech market, intensifying competition through its scale and app ecosystem advantages[1][2].

Life360’s entry into the pet technology market with its new $49.99 Pet GPS tracker has garnered positive expert analysis, highlighting its unique advantage of leveraging an 88 million-strong user base to create a “Pet Finder Network,” drastically improving lost pet recovery efforts, according to CEO Chris Hulls[1][2]. Industry analysts like Jefferies’ Wei Sim predict this move could lift Life360's user numbers by 9% and boost paid subscriptions by up to 22%, underscoring strong market confidence in pet tracking's growth potential[4]. This strategic expansion positions Life360 to compete with established players like Whistle and Fi, but with the distinct edge of a vast, engaged community for real-time pet location sharing and recovery[

Life360, the family safety tech firm, has formally entered the $2.5 billion pet technology market with the launch of a $49.99 Pet GPS tracker—its most expensive hardware product to date—leveraging its existing 88 million users as real-time search volunteers for lost pets[1]. Analysts project this move could drive a 9% increase in user numbers and a 22% boost in paid subscriptions, with Jefferies raising Life360’s stock target to A$30.00 while shares currently trade at A$23.10, down 1.2% amid sector volatility[2]. UBS, meanwhile, increased its 12-month price target for Life360’s U.S. listing to $71 from

Life360 has launched its new Pet GPS tracker priced at $49.99, featuring a combination of cellular, GPS, Wi-Fi, and Bluetooth technologies that deliver location updates every 2-4 seconds, outperforming typical Bluetooth-only pet trackers[1][2]. The device includes industry-leading 14-day battery life, durable IP68-rated water, dust, and bite resistance, plus advanced safety features such as geofencing with escape alerts[2]. Critically, it leverages Life360's existing 88 million user network to create a community-powered Pet Finder Network, enabling rapid crowd-sourced recovery when pets go missing[1][2].

Life360, a leading family safety platform, has officially launched its first dedicated pet GPS tracker—priced at $49.99—directly integrating pet location and safety into its global app used by 88 million people worldwide[1][2]. The device taps into Life360’s massive international user base, instantly forming a crowdsourced “Pet Finder Network” that alerts nearby members globally when a pet goes missing, dramatically increasing recovery chances—a feature CEO Chris Hulls calls “unmatched in the industry” due to its scale and real-time community response[1][2]. Industry analysts note Life360’s strategic move places it in direct competition with established pet tech brands like Whistle and Fi, but with a unique advantage: no competitor

Life360’s entry into the pet technology market with its new $49.99 Pet GPS tracker disrupts the competitive landscape by leveraging its existing 88 million-user network as a crowdsourced pet-finding community, a feature unmatched by rivals like Whistle and Fi[1]. CEO Chris Hulls highlights this as a strategic advantage, turning every Life360 user into a potential search volunteer, which could reshape how lost pets are located amid a $2.5 billion pet tech market[1]. This move intensifies competition by combining real-time tracking, escape alerts, and a community-powered recovery network within Life360’s app, positioning it as the first whole-family super app for people and pets[2][3].

Life360’s entry into the pet tech market with its new $49.99 Pet GPS tracker has been met with optimism from analysts and investors, with Jefferies boosting its target price by 11% to A$30.00, despite a recent 1.2% dip in stock trading at A$23.10. Jefferies analyst Wei Sim projects that this expansion could increase paid subscriptions by 22% and user numbers by 9%, signaling strong potential for revenue growth starting in 2026[2]. The innovative "Pet Finder Network," leveraging Life360’s 88 million users to locate lost pets, is viewed as a key competitive advantage likely to drive further market interest[1].

**Breaking News Update**: Life360 has officially entered the pet technology market with its new Pet GPS Tracker, priced at $49.99, marking its most expensive product launch to date. This strategic move leverages Life360's network of 88 million users to create a community-powered Pet Finding Network, enhancing pet recovery efforts by alerting nearby users of lost pets[1][2]. The pet tech market, valued at $2.5 billion in 2024, is expected to continue growing, positioning Life360 as a key player in the sector[1].