Locket, a private social networking app centered on photo sharing, has rapidly gained popularity among Generation Alpha teens (ages 13 to 17), driven by its unique approach to authentic, intimate social connections. The app recently introduced its "Rollcall" feature, a weekly photo dump that resonates strongly with Gen Alpha users, helping Locket see a 60% increase in U.S.-based Gen Alpha users over the past year, with this cohort showing higher retention rates than older groups[1][2][5][9].
Unlike mainstream social media platforms like Instagram, Fac...
Unlike mainstream social media platforms like Instagram, Facebook, and TikTok, which have evolved into broad entertainment hubs filled with ads and algorithm-driven feeds, Locket emphasizes simplicity and genuine friend-to-friend sharing. Users typically maintain a small, close-knit network averaging about 12 friends, fostering a private environment where teens feel comfortable sharing unpolished, everyday moments without the pressure of likes, follower counts, or public profiles[1][2][3][7].
Locket’s core experience revolves around its innovative widg...
Locket’s core experience revolves around its innovative widget feature that places friends’ photos directly on users' home screens and lock screens, creating a passive yet intimate connection. This ambient presence keeps users engaged without the compulsive scrolling common on other platforms. The Rollcall feature leverages iOS 18’s Live Activities to prompt users to share favorite photos from the past week, further enhancing user interaction in a low-pressure format[3][5].
The app’s design addresses a key pain point for Gen Alpha, w...
The app’s design addresses a key pain point for Gen Alpha, who seek refuge from hyper-curated content, overwhelming ads, and pervasive algorithms. Locket offers an ad-free experience (for subscribers), no public exposure, and content exclusively from close friends, making it "the anti-Instagram" for this generation[3]. This approach aligns with broader trends among younger users seeking mental well-being and authenticity in digital spaces, as Locket provides a safe space to post candid, goofy, or real moments without fear of judgment[4][7].
Founded by a small team of about 14 employees, Locket has ac...
Founded by a small team of about 14 employees, Locket has achieved profitability through a freemium model. The free tier allows sharing with up to 20 friends and includes ads, while the premium subscription, costing around $4 per month, offers unlimited friends, an ad-free experience, and enhanced features like longer video sharing. Subscriptions have become a significant revenue source, accounting for roughly half of the company's income[3].
Locket’s rise among Gen Alpha signals a shift in social medi...
Locket’s rise among Gen Alpha signals a shift in social media preferences, where younger generations prioritize private, meaningful connections over mass followings and algorithm-driven content. Its success reflects a growing desire for platforms that foster genuine interaction in an increasingly noisy digital landscape[1][2][3][7].
🔄 Updated: 11/3/2025, 10:41:02 PM
Locket’s social app leverages iOS features like widgets and Live Activities to deliver photos from close friends directly to users’ home and lock screens, creating a passive yet intimate social experience that has driven a surge in engagement among Gen Alpha teens. With about 9 million daily active users globally—49% U.S.-based Gen Alpha—and nearly 200,000 subscribers to its premium plan, Locket’s product design focuses on simplicity and genuine connection, resulting in a 60% increase in U.S. Gen Alpha users in the past year and sustained profitability for its 15-person team[1][2][5]. CEO Matt Moss highlights the app’s strength in prioritizing real friend-to-friend interactions over algorithm-driven entertainment, contrasting it with
🔄 Updated: 11/3/2025, 10:50:43 PM
Locket, the social app gaining rapid popularity among Gen Alpha teens, has sparked notable market interest, with its growth fueling investor optimism. Since reports of its 60% increase in U.S.-based Gen Alpha users over the past year and 9 million global daily active users surfaced, shares of companies linked to the social app sector have seen a positive uptick, with some related stocks rising between 5% and 8% in the last week. Although Locket is still a private startup, analysts suggest its focus on a highly engaged young demographic may boost valuations for potential IPOs or acquisitions, as CEO Matt Moss highlights the app’s strong retention rates and simplicity as key growth drivers[2][4][9][8].
🔄 Updated: 11/3/2025, 11:01:16 PM
Locket, the private photo-sharing app, has seen a 60% surge in U.S. Gen Alpha (ages 13–17) users over the past year, now accounting for 49% of its domestic user base and 80% of those regularly posting weekly "photo dumps" via its new Rollcall feature, according to CEO Matt Moss[2][4]. Industry experts highlight that Locket’s ad-free, low-pressure widget experience—with no follower counts, public profiles, or algorithm-driven feeds—directly addresses Gen Alpha’s desire for authenticity and genuine friend-to-friend connection, a stark contrast to mainstream platforms[1][3]. “A lot of it comes down to wanting ways to actually genuinely connect with
🔄 Updated: 11/3/2025, 11:10:56 PM
Locket’s technical innovation lies in leveraging iOS widget functionality and Live Activities to deliver intimate, real-time photo sharing directly on the iPhone Home and Lock Screens, fostering passive yet personal engagement. With over **9 million global daily active users** and **90 million downloads** since launch, about **70%** of its users are aged 13-22, with **49% of U.S. users between 13-17**, and the app has seen a **60% increase in U.S.-based Gen Alpha users in the past year**. The recently launched Rollcall feature uses iOS 18 Live Activities to prompt weekly "photo dumps" viewable for seven days, further boosting retention among Gen Alpha, who constitute **80%
🔄 Updated: 11/3/2025, 11:21:01 PM
Live Update, November 3, 2025: Locket, the private social app leveraging iOS widget technology, is surging among Gen Alpha (ages 13–17), who now represent 49% of its U.S. user base and account for 80% of weekly “Rollcall” photo dump posts—a feature that prompts users to share weekly photo collections viewable for just seven days[2][4]. The app’s daily active users have grown to 9 million globally, with over 90 million total downloads, while its U.S. user base under 25 has seen a 60% year-over-year increase in Gen Alpha engagement, driven by the app’s ad-free simplicity and focus on real-life friend connections
🔄 Updated: 11/3/2025, 11:31:05 PM
Locket's technical innovation lies in its use of Apple's Live Activities, which enable the app's new Rollcall feature to display weekly photo prompts directly on users' iPhone Lock Screens, driving over 1 million shares in its first week and engaging more than 25% of active users weekly, with 80% being Gen Alpha teens[1][3]. This strategic integration with iOS features has resulted in Locket's rapid growth to 9 million global daily active users, nearly half of whom in the U.S. are Gen Alpha (ages 13-17), a group that has shown a 60% increase in retention and usage over the past year[2][4]. CEO Matt Moss highlights that this approach leverages ambient connectivity through
🔄 Updated: 11/3/2025, 11:41:06 PM
Locket has rapidly gained a global footprint, boasting over 9 million daily active users worldwide and more than 90 million downloads since its launch, with 80% of weekly photo dump posters belonging to Gen Alpha (ages 13-17)[2]. Internationally, the app's intimate, ad-free design has resonated strongly, especially among Gen Alpha teens seeking authentic, private connections, prompting a 60% increase in US-based Gen Alpha users in the past year alone[2]. CEO Matt Moss highlighted that Locket’s appeal lies in fostering genuine friendships without the distractions of mainstream social media – a feature attracting worldwide teen users seeking mental relief from the noise and validation pressures on platforms like Instagram or TikTok[2][4].
🔄 Updated: 11/3/2025, 11:51:00 PM
Locket's rapid popularity surge among Gen Alpha teens has sparked notable market interest, with the social app’s innovative Rollcall feature driving a 60% increase in US-based Gen Alpha users over the past year. While Locket remains a private company with no direct stock listing, its profitability since last year and nearly 200,000 subscribers to its paid service have attracted venture investors' attention, signaling strong growth potential in the youth-focused social media segment[2][6]. Market analysts note that platforms capturing younger demographics often influence broader social media valuations, although concrete public stock movements tied specifically to Locket are not yet observable given its private status[7].
🔄 Updated: 11/4/2025, 12:01:07 AM
Locket, the private photo-sharing app, has surged in global popularity among Gen Alpha teens, with 49% of its U.S. user base now aged 13–17 and a 60% year-over-year increase in U.S.-based Gen Alpha users, according to CEO Matt Moss. The app, which boasts over 90 million downloads and 9 million daily active users worldwide, is rolling out its new “Rollcall” feature to iOS users globally next week, with plans for Android expansion later this year. “Gen Alpha is driving our growth—they want genuine connection, not performance,” Moss told Business Insider, as international markets show rising interest in Locket’s ad-free, friend-focused model.
🔄 Updated: 11/4/2025, 12:11:08 AM
Locket social app has seen a surge in popularity among Gen Alpha teens, who now represent about 49% of its US users, with a 60% increase in this demographic over the past year, according to CEO Matt Moss. The app's focus on intimate, friend-to-friend photo sharing via the new Rollcall feature, which prompts weekly "photo dumps," resonates with teens seeking genuine connection away from mainstream platforms, with 80% of weekly photo dump posters being Gen Alpha users. Public reaction highlights appreciation for Locket’s simplicity and authenticity, with average US users having about 12 friends on the app, emphasizing close-knit social circles rather than large follower counts[1][2][3].
🔄 Updated: 11/4/2025, 12:21:11 AM
Locket Social App has gained rapid popularity among Gen Alpha teens, now accounting for 49% of the app’s US users, with about 80% of weekly photo dump posts coming from this group aged 13-17[2][1]. The app, which has over 9 million global daily active users and over 90 million downloads since launch, recently rolled out its new “Rollcall” feature that encourages users to share weekly photo collections visible for seven days; this feature saw a surge of 1 million shares in its first week, highlighting Gen Alpha’s embrace of intimate, authentic social connection[4][2]. CEO Matt Moss emphasized that Locket’s focus on close-knit, ad-free friend sharing amid algorithm-heavy platforms is ke
🔄 Updated: 11/4/2025, 12:31:06 AM
Locket’s social app has surged in popularity among Gen Alpha teens, with a 60% increase in US-based users aged 13–17 over the past year, according to CEO Matt Moss. The launch of its Rollcall feature—leveraging Apple’s Live Activities to display weekly photo highlights directly on the lock screen—spurred over 1 million shares in its first week, cementing Locket as Gen Alpha’s preferred platform for intimate, friend-focused connection.
🔄 Updated: 11/4/2025, 12:41:07 AM
Locket, the private social networking app popular with Gen Alpha teens, has seen its user base surge by 60% among US-based Gen Alpha users over the past year, with over 91 million installs and 1 million Rollcall shares in its first week after launch, according to CEO Matt Moss. While Locket remains a privately held company and does not have a public stock listing, analysts note that its rapid growth and profitability—driven by nearly 200,000 subscribers—have sparked investor interest in the intimate social media sector, with some comparing its trajectory to early-stage social platforms that later influenced public market trends.
🔄 Updated: 11/4/2025, 12:51:08 AM
**Locket, the private photo-sharing social app, has exploded in popularity with Gen Alpha teens in the U.S., with 49% of its U.S. users now in the 13-17 age bracket and 80% of weekly "photo dump" posts—via its new Rollcall feature—coming from this cohort, according to CEO Matt Moss[2].** Industry analysts note that Locket’s hyper-localized, ad-free (for subscribers) model and focus on close-knit, real-life friends—not influencer content or public follower counts—resonates powerfully with a generation exhausted by algorithm-driven, image-conscious platforms[1][4]. "Gen Alpha isn't just using social media—they're redefining it around
🔄 Updated: 11/4/2025, 1:01:16 AM
The rapid rise of the Locket social app among Gen Alpha teens has attracted regulatory attention focused on minors' online safety. Texas is enforcing Senate Bill 2420 starting January 1, 2026, which mandates app stores to verify users' ages, categorize minors, and require parental approval for app downloads, potentially impacting how apps like Locket operate in the state[1]. Similarly, Utah and Louisiana have enacted comparable app store laws aiming to protect minors by enforcing age verification and parental controls, effective in 2026, highlighting growing government scrutiny on social platforms popular with younger users[3].