Breaking news: News: Meta plans to sell targeted ads based on data in your AI chats
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🔄 Updated: 10/1/2025, 3:01:48 PM
In response to Meta's plan to sell targeted ads based on data from AI chats, regulatory bodies are taking notice. The U.S. Consumer Financial Protection Bureau (CFPB) is considering legal action against Meta for allegedly misusing financial data in its advertising business, as revealed in a recent securities filing[4]. Meanwhile, the European Union's stringent privacy laws have already led Meta to pause plans to train AI using European users' data, underscoring the regulatory challenges the company faces[6].
🔄 Updated: 10/1/2025, 3:12:13 PM
Meta announced it will start using data from users’ AI chatbot interactions to sell targeted ads on Facebook and Instagram, updating its privacy policy globally (except South Korea, the UK, and EU) by December 16[1]. Over one billion people chat with Meta AI monthly, providing rich data for more precise ad targeting, such as showing hiking gear ads if users discuss hiking with the AI[1]. This move complements Meta’s broader AI-driven advertising strategy aiming to fully automate ad creation and targeting by 2026, leveraging its 3.43 billion active users to deliver personalized ad variations and real-time geographic targeting[2].
🔄 Updated: 10/1/2025, 3:22:07 PM
Regulators are intensifying scrutiny of Meta’s plan to use AI chat data for targeted ads, with advocacy groups threatening injunctions over data usage and U.S. authorities considering legal action. The Consumer Financial Protection Bureau (CFPB) is reportedly investigating Meta for allegedly improper use of financial data in advertising, following a formal notification last month, though Meta denies wrongdoing[4]. Additionally, legislative efforts like a New York State draft bill propose fines up to $5,000 for failing to disclose AI-generated content in ads, reflecting broader regulatory concerns about AI-driven marketing transparency[5].
🔄 Updated: 10/1/2025, 3:32:11 PM
Meta's announcement to sell targeted ads based on data from AI chat interactions has sparked significant consumer backlash, with privacy advocates warning it could exacerbate surveillance concerns; more than a billion users engage in AI chats monthly, raising fears about intrusive profiling[1]. Users and privacy groups criticize the move for deepening data exploitation, especially as Meta expands AI-driven ad targeting beyond social media behavior to detailed AI chat content[1][3]. Meta plans to notify users on October 7 and update privacy policies by December 16, but the policy changes exclude regions like the EU, UK, and South Korea due to strict privacy laws[1][5].