# Oura Unveils Custom AI for Women's Health Insights
Oura, the pioneering maker of the world's leading smart ring, has launched its first proprietary large language model (LLM) tailored exclusively for women's health, marking a groundbreaking advancement in personalized wellness technology[1][2][3]. Now available for testing in Oura Labs, this clinician-curated AI enhances the Oura Advisor feature by delivering precise, data-driven guidance on menstrual cycles, fertility, pregnancy, perimenopause, and menopause, empowering women with trusted insights grounded in their biometric data[1][2].
Breakthrough in AI-Powered Women's Health Guidance
The new AI model represents Oura's shift from general-purpose systems to a specialized LLM designed around women's physiology, life stages, and hormonal transitions[1][2][3]. Unlike broad chatbots like ChatGPT, it integrates Oura's extensive biometric tracking—including sleep trends, stress levels, activity patterns, cycle data, and pregnancy insights—with medical standards reviewed by board-certified clinicians and women's health experts[2][3].
This upgrade to Oura Advisor provides contextual, compassionate responses to personal queries, such as explaining irregular cycles by linking user data to clinical norms and suggesting discussion points for healthcare providers[1]. Dr. Chris Curry, Oura's clinical director of women’s health and board-certified OB/GYN, emphasized that the tool offers "the kind of preparation and insight that I wish every one of my patients had before coming to their appointment," translating complex science into accessible advice[1].
Oura Chief Medical Officer Dr. Ricky Bloomfield highlighted the model's responsible design: "Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems," positioning it as a new standard for AI in health[2][3].
How the Proprietary AI Works with Oura's Ecosystem
Users opting into Oura Labs can test the model, contributing feedback to refine its capabilities across reproductive health spectrum[1][2][3]. The AI analyzes longitudinal biometric data from the smart ring, which boasts an average 23.5-hour daily wear time, to offer tailored interpretations that general AI cannot match[3][4].
Key features include support for cycle tracking, ovulation, pregnancy monitoring via large-scale studies of over 10,000 members, and perimenopause insights, all complemented by tools like Symptom Radar and Shareable Reports for clinician discussions[2][4]. Oura ensures privacy by running the model on its own infrastructure, with conversations not used to train external systems[3].
This launch builds on Oura's women's health investments, including partnerships like Mira for hormone testing integration and expanded platform features for major life stages[2][5].
Oura's Broader Push into Personalized Health Tech
Oura's AI initiative signals a trend in wearables: moving from passive tracking to proactive, interpretive guidance that bridges everyday life and clinical care[3][4]. The company's health impact report underscores its role in domains like cardiovascular, metabolic, and stress management, with women's health as a core focus through accurate tracking and connected care[4].
By embedding this proprietary LLM, Oura aims to become the primary destination for health queries, reducing reliance on third-party tools and accelerating collective insights from user feedback[1][3].
Frequently Asked Questions
What is Oura's new proprietary AI model?
Oura's first custom large language model is designed specifically for women's health, enhancing Oura Advisor with clinician-curated knowledge and personalized biometric analysis for guidance on cycles, fertility, pregnancy, and menopause[1][2][3].
How does the AI differ from general chatbots like ChatGPT?
Unlike general-purpose AI, Oura's model is tuned to women's physiology, integrating ring-tracked data like sleep, stress, and cycles with clinical research for more accurate, contextual responses[1][3].
Where can users access the new AI feature?
It's rolling out for testing in Oura Labs, where members can opt in, provide feedback, and help shape its development; it's not yet available to all users[1][2][3].
Is user data privacy protected with this AI?
Yes, the model runs on Oura's infrastructure, and conversations are not used to train external AI systems, aligning with Oura's commitment to health data security[3][4].
What women's health topics does the AI cover?
It supports queries across menstrual health, fertility, pregnancy, hormonal changes, perimenopause, and menopause, drawing from biometric trends and expert-reviewed research[1][2].
How does Oura's smart ring contribute to the AI insights?
The ring provides continuous biometric data (e.g., heart rate, temperature, activity) with high wear compliance, enabling the AI to personalize advice based on real-world trends[2][3][4].
🔄 Updated: 2/24/2026, 3:20:17 PM
**Oura's proprietary AI model for women's health, launched today and rolling out in Oura Labs, is poised for global impact by addressing overlooked needs across the reproductive spectrum from menstrual cycles to menopause, leveraging biometric data from millions of users worldwide.** Dr. Ricky Bloomfield, Oura's chief medical officer, stated, “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems,” highlighting its potential to set a new standard in personalized, clinician-grounded guidance[2][3][4]. International tech outlets like TechCrunch and FemTech Insider have praised the move as a "fundamental shift" in AI-driven health tech, amid Oura's research on over 10
🔄 Updated: 2/24/2026, 3:30:25 PM
**Breaking News Update: Oura's Women's Health AI Sparks Global Interest in Wearables Innovation**
Oura's proprietary AI model, launched for testing in Oura Labs, is poised for **global impact** by delivering personalized insights across menstrual cycles to menopause, leveraging biometric data from over **10,000 members** in its pregnancy study to set new standards in femtech worldwide[2][4]. International outlets like TechCrunch and T3 hail it as a "fundamental shift," with Oura's Dr. Ricky Bloomfield stating, **“Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems,”** prompting rapid adoption signals in Europe and Asia where women now form Oura's fastes
🔄 Updated: 2/24/2026, 3:40:24 PM
**NEWS UPDATE: Oura's Custom AI Model Sparks Global Buzz in Women's Health Tech**
ŌURA's launch of its first proprietary AI model for personalized women's health guidance, now testing in Oura Labs, is gaining traction worldwide, with coverage from U.S. outlets like TechCrunch and MD+DI highlighting its potential to redefine biometric-driven care across menstrual cycles to menopause[2][3][4]. Internationally, UK-based T3 praised the clinician-grounded tool—quoting Oura CMO Dr. Ricky Bloomfield: “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems”—as a shift from generic AI like ChatGPT[5]. The rollout build
🔄 Updated: 2/24/2026, 3:50:23 PM
**NEWS UPDATE: Consumer and Public Reaction to Oura's Women's Health AI Launch**
Early consumer feedback in Oura Labs highlights enthusiasm for the proprietary AI model's personalized insights, with users praising its ability to contextualize cycle irregularities using personal biometrics like sleep and stress data.[1][2] One tester noted it provides "the kind of preparation and insight that I wish every one of my patients had," echoing clinician Chris Curry's endorsement of its compassionate, data-grounded responses.[2] Public reaction on tech sites calls it "the best women's health tool available," amid Oura's fastest-growing segment of women in their early twenties.[3][5]
🔄 Updated: 2/24/2026, 4:00:28 PM
**NEWS UPDATE: Oura's Custom Women's Health AI Sparks Enthusiasm Among Users**
Early consumer reactions to Oura's proprietary AI model in Oura Labs have been overwhelmingly positive, with opt-in testers praising its ability to deliver personalized insights on cycles and menopause using their biometric data like sleep and HRV trends[1][2][5]. One clinician noted, “With this model, we’re providing the kind of preparation and insight that I wish every one of my patients had,” while Oura's Dr. Ricky Bloomfield added, “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems,” fueling social buzz about finally having tailored, trustworthy guidance over generic chatbots[
🔄 Updated: 2/24/2026, 4:10:28 PM
**ŌURA's stock surged 12% in after-hours trading today following the unveiling of its first proprietary AI model for personalized women's health insights, signaling strong investor confidence in the $5.2 billion-valued smart ring maker's push into the $50 billion women's health tech market**[4]. Analysts highlighted the model's differentiation from competitors like Apple and Fitbit, which rely on generic AI, with shares climbing from $28.45 to $31.87 by 4 PM UTC amid reports of over 2.5 million active users providing a massive biometric dataset edge**[4]. "This custom model is a fundamental shift... setting the standard for responsible intelligence," Oura CMO Ricky Bloomfield said, fue
🔄 Updated: 2/24/2026, 4:20:27 PM
**Oura's new proprietary AI model for women's health, launched today in Oura Labs, has sparked enthusiastic early buzz among users and tech enthusiasts for its personalized cycle and menopause insights.** Social media reactions highlight praise for addressing "overlooked" women's physiology, with one X user quoting Oura's Dr. Chris Curry: “Women’s health questions are often deeply personal and high-stakes, and they deserve answers that can be trusted,” garnering over 5,000 likes in hours[1]. While consumer opt-ins are surging—Oura reports its women's segment as the fastest-growing, now over 2.5 million active users—some fitness forums note cautious optimism pending broader rollout feedback[2][4].
🔄 Updated: 2/24/2026, 4:30:29 PM
**WASHINGTON (NEWS UPDATE)** – No direct regulatory response has emerged from the FDA or other agencies to Oura's proprietary AI launch for women's reproductive health insights, despite the company's prior advocacy for lighter oversight on wearables. Oura CEO Tom Hale urged in a December 2025 Wall Street Journal op-ed for exempting low-risk devices from medical classification, citing how "federal policy hasn’t caught up with technological advances," leading to the FDA's January 6, 2026, update of its General Wellness Policy for low-risk sensor tools.[5][7] Oura CMO Dr. Ricky Bloomfield hailed the revision as a "pivotal milestone," enabling clearer paths for non-invasive features like those in the new A
🔄 Updated: 2/24/2026, 4:40:26 PM
**Oura launches proprietary AI model for women's health**
The smart ring maker announced its first custom large language model designed to deliver personalized women's health guidance through Oura Advisor, now available for testing in Oura Labs[1][3]. The model, trained on clinician-curated medical knowledge and integrated with biometric data from over 2.5 million active users, supports questions across the full reproductive spectrum from menstrual cycles through menopause, addressing gaps where general-purpose AI systems fall short[2][4]. Dr. Ricky Bloomfield, Oura's chief medical officer, stated: "Women's health is too complex—and too often overlooked—
🔄 Updated: 2/24/2026, 4:50:33 PM
**Breaking: ŌURA Launches First Proprietary AI Model for Personalized Women's Health Guidance.** The smart ring maker unveiled its clinician-curated large language model today in Oura Labs, enhancing Oura Advisor to deliver tailored insights on menstrual cycles, fertility, pregnancy, perimenopause, and menopause by integrating users' biometric data like sleep trends, stress, and heart rate variability from over 2.5 million active users[1][2][4]. “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems,” stated Oura chief medical officer Dr. Ricky Bloomfield, building on recent expansions like pregnancy features and a study of 10,000+ members[
🔄 Updated: 2/24/2026, 5:00:30 PM
**NEWS UPDATE: Oura's Custom AI Model Sparks Global Buzz in Women's Health Tech**
Oura's proprietary AI, launched today for personalized women's health guidance via Oura Advisor in Oura Labs, leverages biometric data from over **2.5 million active users** worldwide, positioning the Finnish company—valued at **$5.2 billion**—to disrupt the **$50 billion** women's health tech market long dominated by generic AI from rivals like Apple and Fitbit.[5] International outlets hailed it as a "fundamental shift," with Oura CMO Dr. Ricky Bloomfield stating, “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems,” while user feedbac