Snap Inc., the parent company of Snapchat, announced a landmark $400 million partnership with AI startup Perplexity AI to integrate Perplexity’s conversational search engine directly into the Snapchat platform. This deal, disclosed alongside Snap’s strong third-quarter 2025 financial results, marks a significant step in embedding advanced AI-powered search capabilities within Snapchat’s chat interface, aiming to enhance user engagement and experience[2][4][7].
Under the agreement, Perplexity will pay Snap $400 million o...
Under the agreement, Perplexity will pay Snap $400 million over the next year through a combination of cash and equity. The integration is expected to roll out early in 2026, bringing Perplexity’s AI-driven, verifiable answer engine into Snapchat’s chat inbox by default. This feature will allow Snapchat’s nearly 943 million monthly active users to ask questions and receive accurate, real-time responses without leaving the app, expanding Snapchat’s function beyond social messaging into a richer, knowledge-based platform[2][4][9].
Snap CEO Evan Spiegel highlighted the strategic value of the...
Snap CEO Evan Spiegel highlighted the strategic value of the deal, emphasizing that Perplexity will control the chatbot responses, ensuring quality and reliability, and clarifying that Snap will not sell advertising against these AI-generated answers. Spiegel described the partnership as a rare opportunity to integrate powerful AI agents into Snapchat, helping users "learn, connect, and explore seamlessly." The company also confirmed that Snapchat’s own My AI chatbot will continue to operate alongside Perplexity’s technology, complementing the new conversational search features[4][7].
The announcement coincided with Snap’s better-than-expected...
The announcement coincided with Snap’s better-than-expected Q3 2025 financial results, with revenue reaching $1.51 billion—a 10% increase year-over-year—exceeding Wall Street estimates. Snap narrowed its net loss to $104 million from $153 million a year earlier and reported adjusted EBITDA of $182 million, surpassing projections. The company also noted growth in its Snapchat+ subscription tier, which now boasts over 17 million users[2][7][10].
Industry analysts view this partnership as a strategic move...
Industry analysts view this partnership as a strategic move for both companies: Perplexity gains access to a vast young user base, helping it build its profile among Snapchat’s demographic, while Snap strengthens its competitive position against social media giants like TikTok and Meta by integrating cutting-edge AI technology to boost user engagement and advertising appeal[4].
The collaboration is expected to start contributing to Snap’...
The collaboration is expected to start contributing to Snap’s revenue from 2026 onward, marking a new chapter in the company’s AI integration strategy. By embedding Perplexity’s AI search engine, Snapchat aims to transform from a primarily social messaging app into a dynamic platform where users can explore knowledge and interact with intelligent AI agents within a trusted environment[2][7][9].
🔄 Updated: 11/6/2025, 11:50:11 AM
Snap Inc. announced today that Perplexity AI will invest $400 million in cash and equity to integrate its conversational AI search engine directly into Snapchat globally, with the rollout beginning in early 2026—a move that will instantly expose Perplexity’s real-time, cited answers to Snapchat’s 943 million monthly active users across more than 200 countries[1][2]. “Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs,” said Perplexity CEO Aravind Srinivas, highlighting the partnership’s global ambition as the first large-scale, external AI integration for a major social platform[
🔄 Updated: 11/6/2025, 12:00:09 PM
Snap and Perplexity’s $400 million AI search integration deal in Snapchat faces emerging regulatory challenges, with Snap warning that new government policies—such as Australia’s law setting a minimum social media age of 16 and upcoming age verification rules from Apple and Google—could reduce user engagement and daily active users in Q4 2025[1][5]. Snap CEO Evan Spiegel has acknowledged these shifting policy landscapes but emphasized the company’s focus on global rollout and user safety amid regulatory scrutiny[5].
🔄 Updated: 11/6/2025, 12:10:33 PM
Snap Inc. announced a $400 million deal with Perplexity AI to integrate its conversational AI answer engine directly into Snapchat Chat starting early 2026, enabling nearly 1 billion users to receive verified, conversational search responses within the app[1][3][4]. This integration, funded by Perplexity through cash and equity payments over one year, represents Snap’s first large-scale external AI partnership and aims to enhance user discovery and interaction by supplementing Snapchat's My AI chatbot with advanced AI-powered search capabilities[3][4][6]. Snap's CEO Evan Spiegel emphasized the goal to make AI "more personal, social, and fun," marking a technical shift that could redefine how social platforms incorporate AI for real-time information retrieva
🔄 Updated: 11/6/2025, 12:20:42 PM
Perplexity is investing $400 million in Snap to integrate its AI-powered search engine into Snapchat’s Chat interface, launching globally in early 2026 for Snap’s 943 million monthly active users worldwide. The move has drawn international attention, with tech analysts in Europe and Asia highlighting the deal as a major step in bringing conversational AI to mobile-native audiences at scale. “This partnership will reshape how users discover information within social apps,” said Aravind Srinivas, CEO of Perplexity, emphasizing the global rollout’s potential to serve curiosity across diverse markets.
🔄 Updated: 11/6/2025, 12:30:37 PM
Perplexity will invest $400 million in Snap through cash and equity to integrate its AI-powered conversational search engine directly into Snapchat's Chat interface starting early 2026, enabling nearly 1 billion monthly users to receive real-time, verifiable answers within the app[1][3][6]. This integration marks Snap's first large-scale external AI partnership and is positioned to transform social search by embedding AI deeply into user interactions, enhancing discovery while leveraging Snap’s 477 million daily active users and strong recent financial performance, including Q3 revenue of $1.51 billion and adjusted EBITDA of $182 million[2][5]. According to Snap CEO Evan Spiegel, the goal is to make AI “more personal, social, and fu
🔄 Updated: 11/6/2025, 12:40:39 PM
Snap's stock surged over 25% on November 5, 2025, following the announcement of a $400 million strategic partnership with Perplexity AI to integrate AI-powered search into Snapchat, alongside better-than-expected Q3 earnings[1]. The shares saw an earlier pre-market rally of around 15% after the earnings beat and deal news, with Snap reporting revenue of $1.51 billion, surpassing estimates, and daily active users hitting 477 million[4]. Market optimism centers on the growth potential from AI integration and a $500 million share buyback program, despite regulatory risks noted by Snap[1][4].
🔄 Updated: 11/6/2025, 12:50:40 PM
Perplexity's $400 million investment in Snap to integrate its AI-powered search engine into Snapchat marks a significant strategic move, granting Perplexity access to over 940 million users and positioning Snap as a major AI distribution platform[1][2]. Industry experts highlight the deal's uniqueness—Snap being paid for AI capabilities rather than the usual reverse—and forecast that this long-term alliance could reshape how social platforms monetize AI, with Snap's recent Q3 beat and narrowing losses further validating investor confidence[1][3]. As Perplexity CEO Aravind Srinivas stated, this integration supports "the world’s curiosity" by embedding AI-driven answers directly where social discovery happens, while Snap CEO Evan Spiegel emphasized the partnership's role in makin
🔄 Updated: 11/6/2025, 1:00:43 PM
Consumer and public reaction to Perplexity’s $400 million investment in Snap for AI-powered search integration in Snapchat has been mixed but largely positive among Snapchat’s nearly 1 billion users. Many users express excitement about accessing more accurate, conversational AI answers directly within Snapchat’s My AI chatbot starting early 2026, viewing it as a significant enhancement to their user experience. However, some have raised privacy concerns about deeper AI integration in social apps, reflecting cautious sentiment alongside enthusiasm. Perplexity CEO Aravind Srinivas emphasized the mission to "support the world’s curiosity" through this partnership, while Snap CEO Evan Spiegel highlighted the goal to make AI "more personal, social, and fun" within Snapchat conversations, both underscorin
🔄 Updated: 11/6/2025, 1:10:44 PM
Perplexity is investing $400 million in cash and equity to integrate its AI-powered conversational search engine directly into Snapchat’s My AI chatbot starting early 2026, gaining access to Snap’s 940 million daily active users[1][2]. This deal marks a shift from Snap paying for AI capabilities to being paid for platform access, enabling Perplexity’s search technology to replace Snapchat’s current system, while Snap expects the revenue to reflect in 2026, boosting its AI-driven growth strategy and competitive positioning against TikTok and Meta[1][6]. CEO Evan Spiegel confirmed that Perplexity will control the AI responses within Snapchat’s chatbot without leveraging user queries for advertising, highlighting a focus on enhancing user interaction through advanced searc
🔄 Updated: 11/6/2025, 1:20:57 PM
Consumer and public reaction to Perplexity's $400M investment in Snap for AI-powered search integration in Snapchat has been largely positive, fueled by excitement over innovation and improved user experience. Snap's shares surged 25% following the announcement, reflecting investor confidence; meanwhile, Snapchat users anticipate enhanced conversational AI features within the My AI chatbot starting early 2026, with over 940 million users set to benefit from faster, more intuitive search capabilities[1][3][6]. However, some users have expressed cautious curiosity about privacy implications as AI integration deepens in social apps, signaling a watchful but optimistic public outlook[2].
🔄 Updated: 11/6/2025, 1:30:52 PM
Perplexity will invest $400 million in Snap—paid in cash and equity over one year—to integrate its AI-powered answer engine directly into Snapchat’s Chat interface, launching globally in early 2026. The move gives Perplexity instant access to Snap’s 943 million monthly active users, while Snap gains advanced conversational search capabilities without upfront development costs. “Perplexity’s mission is to support the world’s curiosity,” said CEO Aravind Srinivas, “and by bringing our answer engine to Snapchat, we’re serving that curiosity where it naturally occurs.”
🔄 Updated: 11/6/2025, 1:40:53 PM
Perplexity has committed $400 million in cash and equity to integrate its AI-powered search engine directly into Snapchat's My AI chatbot, granting access to Snapchat's 940+ million daily active users starting early 2026[1][5]. This integration shifts Snapchat’s search functionality to Perplexity’s conversational AI, enhancing real-time user queries with advanced, context-aware answers, positioning Snap competitively against AI leaders like Meta and TikTok[4]. CEO Evan Spiegel emphasized the aim to make AI "more personal, social, and fun," signaling a strategic move to embed AI deeper into core social interactions rather than advertising[5].
🔄 Updated: 11/6/2025, 1:50:46 PM
Perplexity's $400 million investment to integrate its AI search engine into Snapchat's My AI chatbot has been hailed by experts as a transformative step in social media search capabilities, positioning Perplexity to reach over 940 million users. Industry analysts note that the cash-and-equity deal reflects a strategic, long-term partnership, with Perplexity gaining broad user access while Snap secures significant revenue visibility starting in 2026, elevating AI integration as a major monetization vector for social platforms[1][2]. One expert highlighted that this deal "flips the script" by having the AI startup pay Snap, signaling a shift in how tech companies leverage AI to drive growth and user engagement at scale[2].
🔄 Updated: 11/6/2025, 2:01:08 PM
There are no specific regulatory or government responses reported regarding Perplexity’s $400 million investment in Snap for AI-powered search integration in Snapchat. However, Snap has cautioned investors about new global laws impacting tech companies, notably Australia’s proposed minimum social media age of 16 and upcoming age verification rules from Apple and Google, which may reduce user engagement and daily active users in some regions in Q4 2025[3]. No direct government reaction to the AI partnership itself has been disclosed.
🔄 Updated: 11/6/2025, 2:10:54 PM
Snap’s $400 million AI-powered search deal with Perplexity, announced Nov. 6, 2025, immediately drew attention from regulators, with Snap itself warning investors in its Q3 earnings call that “new global laws and regulations are starting to affect technology companies”—specifically citing Australia’s proposed law raising the minimum age for social media use to 16, which could negatively impact Snapchat’s user base by year-end[3]. CEO Evan Spiegel confirmed Perplexity’s AI chatbot will appear by default in Snapchat’s chat inbox, but emphasized that “upcoming age verification measures by Apple and Google could further impact user numbers,” reflecting heightened scrutiny from both governments and platform partners[3]. While the integration