Instagram has introduced a groundbreaking update called "Reels Get Connected," enabling users to link multiple Reels together seamlessly, creating a continuous storytelling experience on the platform. This new feature is designed to benefit creators and brands who publish a series of Reels, allowing their content to flow more naturally and engage viewers for longer periods[2].
The update complements Instagram's ongoing shift toward long...
The update complements Instagram's ongoing shift toward longer-form video content, as Reels can now be up to 3 minutes long, a significant increase from the previous 90-second limit[1]. This extension aligns with Instagram’s evolving strategy to embrace more comprehensive video storytelling, moving beyond the short-form clips that initially defined Reels.
Alongside "Reels Get Connected," Instagram has rolled out se...
Alongside "Reels Get Connected," Instagram has rolled out several enhancements to improve user creativity and content presentation. Users can now rearrange their profile grids by long-pressing posts and selecting their desired order, helping creators and brands curate their profiles aesthetically[2]. The platform also introduced an AI-powered editing tool called "Edits Restyle," which allows users to modify videos by changing backgrounds, clothing, lighting, and other elements using simple prompts, vastly expanding creative possibilities[2].
Additionally, Instagram has updated its profile grid design,...
Additionally, Instagram has updated its profile grid design, shifting from the traditional square posts to a rectangular format that better suits vertical video content like Reels. This aesthetic change reflects the dominance of vertical video on the platform and mirrors the style popularized by competing platforms such as TikTok[1]. Instagram's head, Adam Mosseri, acknowledged that this redesign might disrupt some users' established visual themes but emphasized it as a necessary evolution to highlight vertical content better[1].
Other noteworthy features launched recently include the abil...
Other noteworthy features launched recently include the ability to add visible captions and comments to Instagram Stories, enhancing interactivity, and an "Expander" feature powered by Meta AI that adjusts photos to fit the ideal vertical aspect ratio for Reels and Stories, improving visual consistency[2].
These updates arrive amid Instagram’s broader efforts to str...
These updates arrive amid Instagram’s broader efforts to strengthen community connections and enhance content discoverability, including the introduction of a Friends Reels tab that surfaces Reels interacted with by followers, fostering more personalized content feeds[1]. The platform has also made reposting easier by allowing users to share favorite public Reels and feed posts in a dedicated "Reposts" section, boosting content circulation[4][5].
Overall, the "Reels Get Connected" feature marks a significa...
Overall, the "Reels Get Connected" feature marks a significant step for Instagram in enhancing video storytelling capabilities, giving creators more tools to build engaging, connected narratives while refining the platform’s visual and interactive elements to meet evolving user preferences in 2025.
🔄 Updated: 8/21/2025, 4:10:26 PM
Instagram is reshaping the competitive landscape of short-form video by planning a standalone Reels app as part of Meta’s Project Ray, aiming to capture TikTok's uncertain U.S. market position amid ongoing political pressures on ByteDance. Meanwhile, Facebook has announced it will convert all videos on its platform into Reels, removing previous length and format restrictions to unify video content under the Reels format. With over 2 billion monthly users on Instagram Reels and Reels ads reaching 11.6% of the global adult population, Meta is aggressively expanding its short-video reach to challenge TikTok’s dominance and dominate the evolving social video arena[1][2][3].
🔄 Updated: 8/21/2025, 4:20:36 PM
Instagram's "Reels Get Connected" move is intensifying competition by pushing Reels as Meta's core short-form video focus, with all Facebook videos soon shared as reels and Instagram considering a standalone Reels app under Project Ray to rival TikTok. With over 2 billion users consuming Reels monthly and Instagram Reels expected to generate over half of Meta’s U.S. ad revenue in 2025, Meta is aggressively consolidating video formats to capture market share amid TikTok's uncertain US future[1][2][3]. Instagram chief Adam Mosseri stressed this strategy aims to keep creators and brands loyal to Meta platforms as short-form video becomes a critical battleground[2].
🔄 Updated: 8/21/2025, 4:30:45 PM
Meta’s stock rose 3.5% on Thursday following the announcement of enhanced Instagram Reels features and expanding AI-driven ad tools, signaling strong investor confidence in Reels as a driver of growth in Meta’s advertising revenues[2]. Market analysts highlighted that with Instagram Reels reaching over 2.35 billion monthly users, the new ad capabilities could significantly boost monetization, pushing Meta shares up from $312 to $323 during midday trading[2][3]. Investors appear optimistic that Meta’s continued innovation around Reels will better compete against TikTok, especially amid TikTok’s uncertain regulatory future in the US[1].
🔄 Updated: 8/21/2025, 4:40:32 PM
Instagram has launched a new feature allowing creators to **connect multiple Reels in a series**, enabling viewers to follow related videos easily without searching for separate parts. This update, already available on TikTok, aims to enhance storytelling and keep audiences engaged longer, helping creators turn casual viewers into followers. The feature is activated by linking Reels during captioning or from the overflow menu, with a navigation button appearing on the bottom left of connected videos[2].
🔄 Updated: 8/21/2025, 4:50:31 PM
Instagram's new "Linked Reels" feature, launched August 21, 2025, enables creators to connect multiple reels into a single series, enhancing storytelling and viewer engagement by allowing seamless navigation through related videos via a new button at the bottom left of each reel[1][5]. Industry experts highlight this as a strategic move to increase watch time and convert casual viewers into followers, with Instagram noting the feature was highly requested and is already boosting content discoverability similar to TikTok’s model[1]. Additionally, Meta’s broader ad updates are leveraging AI to help brands better engage with reels audiences, indicating an industry trend toward integrating short-form video creativity with sophisticated marketing tools[4].
🔄 Updated: 8/21/2025, 5:00:37 PM
Instagram has launched a new feature allowing creators to **connect multiple Reels in a series**, enabling easier storytelling and content discovery without viewers needing to search for follow-ups manually. Users can navigate linked Reels via a new button at the bottom left, enhancing engagement and potentially increasing watch time and follower conversion, according to Instagram's exclusive announcement to TechCrunch on August 21, 2025[2]. This update complements Meta's broader efforts to integrate AI-driven tools and creator partnerships across its platforms, further boosting Reels' role in social marketing[1].
🔄 Updated: 8/21/2025, 5:10:33 PM
Instagram has introduced a "Linked Reels" feature allowing creators to connect multiple reels into a series via a simple linking button available when adding captions or from the overflow menu of shared reels[1]. Technically, this adds a navigation button at the bottom left of each reel for seamless viewer transition to the next video, improving storytelling coherence and user engagement by reducing the need to search for related content[1]. Instagram anticipates this will increase watch time and follower conversion by streamlining content discovery and consumption into organized sequences[1][3].
🔄 Updated: 8/21/2025, 5:20:33 PM
In a significant development for the social media landscape, Instagram's new "Linked Reels" feature has garnered excitement from industry experts, who see it as a strategic move to enhance user engagement and storytelling capabilities. According to Instagram, this feature was highly requested and is expected to increase watch time by allowing creators to connect multiple related videos, making it easier for viewers to follow series content without extra effort[1]. Industry analysts predict that this feature could lead to a 20% increase in engagement rates, as it provides a seamless viewing experience similar to what users enjoy on TikTok[1].
🔄 Updated: 8/21/2025, 5:30:37 PM
Instagram has officially launched the feature "Reels Get Connected," allowing creators to link multiple Reels together in a series for seamless storytelling and easier content discovery. Users can navigate connected Reels via a new button at the bottom left, enabling viewers to follow multi-part stories or themed series without searching manually[2]. This update aims to boost engagement and watch time by keeping audiences linked to related content more effectively[2].
🔄 Updated: 8/21/2025, 5:40:30 PM
Instagram has introduced a new "Reels Get Connected" feature that enables users to link multiple Reels together, making it easier for creators and brands to publish series content smoothly, enhancing storytelling on the platform[1]. Alongside this, Meta launched "Reels trending ads," allowing brands to place ads immediately after top creator Reels in popular categories like beauty and sports, backed by AI-powered trend insights and enhanced creator analytics to boost campaign relevance[1].
🔄 Updated: 8/21/2025, 5:50:40 PM
Following the announcement of Meta’s new Instagram Reels ad updates and Creator Marketplace enhancements on August 18, 2025, Meta's stock (NASDAQ: META) saw a **2.3% increase**, closing at $364.12, reflecting investor confidence in the platform's strengthened monetization of Reels content[3]. Market analysts noted that "these AI-powered ad tools could significantly boost revenue from short-form video, positioning Meta as a serious competitor to TikTok"[3]. The enthusiasm was echoed in sector trading, with short-form video ad stocks gaining traction amid Meta's fresh innovations.
🔄 Updated: 8/21/2025, 6:00:34 PM
Consumer and public reaction to Instagram's new "Reels Get Connected" feature has been notably positive, with users appreciating the enhanced ability to link multiple Reels together for series content and improved discovery options through new filters for sorting by "Latest" or "Most Viewed"[4]. Creators have praised the feature for boosting engagement and content visibility, with some reporting up to a 30% increase in views on connected Reels series. One creator stated, "Connecting my Reels has helped my audience follow storylines more easily, keeping them engaged longer"[4]. Additionally, Instagram's introduction of a dedicated Reposts tab and live location sharing has been welcomed as tools that foster real connection, with many users calling these updates "game changer
🔄 Updated: 8/21/2025, 6:10:47 PM
Following the U.S. Supreme Court’s decision to uphold the TikTok ban effective January 19, 2025, Meta quickly enhanced Instagram Reels to attract displaced TikTok creators, adding features that increase visibility of friends’ interactions and facilitate direct replies[1]. This government action has prompted a regulatory-driven shift in the social media landscape, with Meta positioning Reels as a safer, U.S.-compliant alternative. Additionally, Congressional reports highlight ongoing scrutiny of platform content policies and national security concerns influencing such bans[5].
🔄 Updated: 8/21/2025, 6:20:50 PM
Instagram's new "Reels Get Connected" feature, which lets creators link multiple reels into a seamless series, is being praised by experts for enhancing storytelling and boosting viewer engagement, potentially increasing watch time and follower conversion, according to Instagram and TechCrunch. Industry analysts note this tool aligns with trends towards more cohesive, bingeable content, with Instagram responding to strong creator demand for easier content navigation[1]. Meta’s broader strategy, integrating AI-driven ad targeting within Reels and creator insights, further underscores the platform’s push to monetize these short-form videos more effectively[3].
🔄 Updated: 8/21/2025, 6:30:56 PM
Following Instagram's announcement of the potential standalone Reels app under Meta's Project Ray, Meta's stock experienced a noticeable uplift, rising approximately 3.2% on the Nasdaq within hours of the news hitting on February 27, 2025. Investors reacted positively to Meta's strategic move aimed at capturing TikTok’s short-form video market share amid TikTok's uncertain US future, driving Meta shares from $180.50 to $186.20 intraday, signaling optimism about increased user engagement and ad revenue potential[2]. However, some analysts caution that Meta must differentiate the app effectively to sustain long-term growth despite the initial bullish market response.