Roblox unveils new AI creator tools and short gameplay video feed features

📅 Published: 9/5/2025
🔄 Updated: 9/5/2025, 8:01:36 PM
📊 15 updates
⏱️ 10 min read
📱 This article updates automatically every 10 minutes with breaking developments

Roblox has unveiled a suite of powerful new AI creator tools and a short gameplay video feed feature aimed at revolutionizing the way developers build and share experiences on its platform in 2025. Central to these updates is the launch of **Cube 3D**, an open-source generative AI model that allows creators to generate detailed 3D assets from simple text prompts instantly, significantly accelerating game development workflows and creative iteration[1][2][5].

The **Cube 3D Mesh Generator**, integrated directly into Rob...

The **Cube 3D Mesh Generator**, integrated directly into Roblox.com Create and Roblox Studio, enables developers to type commands like "futuristic motorcycle" and receive a ready-to-use 3D model. This tool not only reduces the time required to build complex objects but also supports further customization within Roblox Studio. Cube 3D is designed to be multimodal, trained on a rich dataset of text, images, video, and more, with plans to expand into what Roblox calls "4D creation"—3D models that incorporate the dimension of time, potentially allowing for animated or interactive assets[3][5].

Beyond 3D asset generation, Roblox’s new AI toolkit includes...

Beyond 3D asset generation, Roblox’s new AI toolkit includes **text and dialogue generation** capabilities powered by large language models (LLMs). This feature allows developers to create dynamic in-game dialogue, quests, and NPC conversations without manually scripting every line, thereby enhancing storytelling and player immersion. Additionally, **real-time localization tools**, including automatic language translation and text-to-speech APIs, support developers in reaching a global audience with greater ease[1][2].

Complementing these creation tools, Roblox is launching a **...

Complementing these creation tools, Roblox is launching a **short gameplay video feed feature** designed to help creators showcase their games and experiences in an engaging, bite-sized format. This new feed aims to boost discoverability and community engagement by allowing players and developers to share quick clips of gameplay highlights, fostering a more vibrant and interactive ecosystem.

Roblox’s decision to open-source the Cube 3D foundation mode...

Roblox’s decision to open-source the Cube 3D foundation model marks a significant commitment to democratizing AI-powered game development. By making Cube available on platforms like GitHub and HuggingFace, Roblox invites developers both on and off its platform to customize, train, and build upon the model, potentially sparking innovation beyond Roblox itself[2][5].

Together, these advancements demonstrate Roblox’s strategic...

Together, these advancements demonstrate Roblox’s strategic focus on empowering its vast global developer community with cutting-edge AI tools and social features, promising a new era of creativity, efficiency, and player engagement in 2025 and beyond.

🔄 Updated: 9/5/2025, 5:41:03 PM
Roblox has launched advanced AI creator tools in 2025, including its Cube 3D Mesh Generator, which enables developers to create detailed 3D models from simple text prompts, drastically reducing asset creation time. Alongside this, Roblox introduced a new short gameplay video feed feature enhancing user engagement and discovery on the platform. The Cube 3D model is open source and supports text, image, and video input, with real-time localization and dialogue generation APIs also integrated into Roblox Studio for immersive, multilingual game development[1][2][3][4].
🔄 Updated: 9/5/2025, 5:51:03 PM
Roblox has unveiled new AI creator tools integrated into Roblox.com Create, featuring the Cube 3D Mesh Generator, which enables developers to generate detailed 3D models from simple text prompts, drastically reducing asset creation time. Alongside this, the platform introduced a short gameplay video feed to enhance content discovery and engagement. These updates also include AI-driven text and dialogue generation and real-time localization tools, all aimed at empowering creators with faster, more immersive development capabilities in 2025[1][2][3].
🔄 Updated: 9/5/2025, 6:01:06 PM
Roblox’s 2025 launch of AI-powered creator tools, including the Cube 3D Mesh Generator and real-time text generation, significantly accelerates content creation and iteration, reshaping the competitive landscape by lowering barriers for developers and fostering rapid innovation[1][2]. This integration, combined with collaborative Studio enhancements such as real-time comments and updated asset management, positions Roblox to outpace rivals by enabling creators to build richer, more immersive games with greater efficiency and scale[3][4]. According to VP of Engineering Anupam Singh, the open-sourced Cube 3D model “will underpin many of the AI tools” driving future creation, underscoring Roblox’s commitment to developer empowerment and ecosystem growth[2].
🔄 Updated: 9/5/2025, 6:11:05 PM
Following Roblox’s unveiling of AI creator tools and a short gameplay video feed, public reaction is mixed but largely optimistic. Many creators praise the new AI features—such as the Cube 3D Mesh Generator and real-time voice chat translation—which drastically reduce asset creation time and enhance immersive gameplay, with some developers calling it a “game-changing” leap for creative freedom[1][3]. However, some users express skepticism about Roblox’s use of AI, referencing concerns from recent controversies about AI-generated tech talks and potential manipulation of game ratings, which has stirred debate on social media[4]. Overall, the platform’s massive user base of nearly 98 million daily active users remains engaged, hopeful that these tools will foster richer content while Roblox continues t
🔄 Updated: 9/5/2025, 6:21:03 PM
Roblox’s new AI creator tools and short-form gameplay video feed significantly alter the competitive landscape by empowering smaller developer teams and solo creators with advanced capabilities previously unavailable. Its 4D object generation API allows creation of fully interactive assets like drivable vehicles from simple prompts, surpassing static 3D models and enabling dynamic gameplay mechanics, a feature industry leaders have yet to match[2][3][4]. Additionally, Roblox is boosting creator revenue share by 8.5%, aiming to attract and retain top talent, and the short-form video feed directly competes with platforms like TikTok and YouTube Shorts by promoting rapid gameplay clip sharing[3][4].
🔄 Updated: 9/5/2025, 6:31:04 PM
Following Roblox’s unveiling of new AI creator tools and a short-form gameplay video feed on September 5, 2025, the market reacted positively, with Roblox Corporation’s (RBLX) stock rising approximately 4.2% during the trading day, reflecting investor optimism about the enhanced creator capabilities and potential revenue growth[1][5]. Analysts highlighted that these innovations—such as AI-generated interactive 3D objects and real-time voice chat translation—could significantly accelerate content production and user engagement, reinforcing Roblox’s leadership in the user-generated content space[2][5]. The new features are viewed as a strategic move to empower smaller creator teams and solo developers, which the company believes will drive long-term platform expansion and monetizatio
🔄 Updated: 9/5/2025, 6:41:20 PM
Roblox has introduced advanced AI creator tools, including its "4D Objects" API that generates fully interactive, scripted assets such as drivable vehicles and functional weapons, allowing creators to customize and extend base functionalities by the end of 2025[1]. Complementing this, Roblox’s core generative AI system, Cube 3D, now open-sourced, supports mesh generation via an in-Studio Lua API, enabling complex scene and asset creation through multimodal inputs like text and images[2]. These innovations significantly boost productivity for small creator teams by automating complex multistep workflows and integrating external design tools like Figma, positioning Roblox to rapidly scale user-generated content with greater creative freedom and deeper interactivity[1][
🔄 Updated: 9/5/2025, 6:51:14 PM
Roblox has introduced new AI creator tools, including 4D Objects that allow developers to generate fully interactive, functional game assets like vehicles and weapons from simple prompts, with full customization options available by the end of 2025[1]. Additionally, Roblox launched a short-form gameplay video feed feature aimed at enhancing user engagement by showcasing quick clips of gameplay moments within the platform[5]. These innovations coincide with a creator revenue share increase of 8.5%, reflecting Roblox's commitment to empowering smaller teams and solo creators[1][3].
🔄 Updated: 9/5/2025, 7:01:16 PM
As of September 2025, there have been no publicly reported **regulatory or government responses specifically addressing Roblox’s new AI creator tools and short gameplay video feed features**. Roblox emphasizes safety and moderation at scale, using AI to filter problematic content across its platform serving 97.8 million daily active users, with a median response time to illegal content of ten minutes, but no government intervention or regulation has been disclosed related to the recent AI tools launch[4]. Roblox continues to highlight its proactive moderation efforts to maintain platform safety rather than citing any external regulatory pressures[4].
🔄 Updated: 9/5/2025, 7:11:17 PM
Roblox has unveiled groundbreaking AI creator tools that enable developers to generate fully functional, interactive 3D objects like vehicles and weapons from simple text prompts, with full customization options. Additionally, Roblox introduced a new short-form video feed dedicated to gameplay clips, enhancing community engagement and content discovery. CEO Dave Baszucki highlighted these innovations at RDC 2025, noting creators will also benefit from an 8.5% increase in revenue share to support smaller teams and solo developers[1][2][3].
🔄 Updated: 9/5/2025, 7:21:21 PM
Following Roblox's unveiling of new AI creator tools and the short-form gameplay video feed feature "Roblox Moments," the market reacted positively, boosting investor confidence. Roblox’s stock (NYSE: RBLX) climbed approximately 8.5% shortly after the announcement on September 5, 2025, reflecting optimism about the company’s enhanced creator economy and AI-driven growth strategy[5]. Analysts highlighted the strong 21% revenue growth to $1.08 billion and a 41% surge in daily active users to 111.8 million in Q2 2025 as underlying strengths driving the stock upward[2].
🔄 Updated: 9/5/2025, 7:31:23 PM
Roblox’s unveiling of new AI creator tools—including fully functional 4D objects like interactive vehicles generated from simple prompts—and a short-form gameplay video feed has drawn strong industry praise for empowering smaller developer teams to scale creativity efficiently. CEO Dave Baszucki highlighted that these advancements, which allow creators to embed complex scripted assets with ease and provide real-time voice translation in multiple languages, position Roblox as a leader in creator-first innovation, boosting productivity for teams averaging fewer than 10 members while increasing revenue share by 8.5%[2][3][1]. Industry experts note that this combination of AI-driven creation and enhanced player engagement tools is “industry-leading,” advancing user-generated content to new levels of interactivity and global accessibility.
🔄 Updated: 9/5/2025, 7:41:35 PM
Roblox's unveiling of new AI creator tools and short gameplay video feeds has drawn scrutiny from regulators, exemplified by the August 2025 lawsuit filed by the Louisiana Attorney General, which specifically challenges Roblox's handling of child safety amid expanded AI features. In response, Roblox emphasized its advanced AI-powered Sentinel system designed to detect child endangerment interactions early, alongside robust parental controls and ongoing collaboration with law enforcement agencies such as the FBI and the National Center for Missing and Exploited Children to ensure user safety[4]. Despite this, concerns remain about transparency and AI use, as critics allege potential manipulation of game ratings and AI-generated communications from Roblox leadership[5].
🔄 Updated: 9/5/2025, 7:51:40 PM
Roblox's unveiling of AI creator tools and the short gameplay video feed, Roblox Moments, has sparked mixed public reactions. Users and creators applaud the innovation, with many praising the AI’s ability to generate fully functional 3D assets from simple prompts, accelerating development for small teams and solo developers, which accounted for most top 1,000 experiences on the platform[3]. However, some parents and safety advocates remain concerned about moderation challenges, given that despite Roblox Sentinel flagging 1,200 exploitation cases in 2025, critics argue safety measures are still struggling to keep pace with predatory tactics leveraged through AI-driven features[2]. Overall, the new features have stimulated excitement about creative possibilities while renewing calls for enhanced child protection.
🔄 Updated: 9/5/2025, 8:01:36 PM
Roblox's unveiling of new AI creator tools and the "Roblox Moments" short gameplay video feature has drawn mixed but largely positive consumer reactions. Users aged 13 and older have welcomed the ability to share 30-second gameplay clips with music and community reactions, enhancing engagement and discovery, while creators praise the AI-driven tools that generate fully functional interactive objects, such as drivable vehicles, which streamline content creation and support smaller teams[2][4]. Some creators highlight the boost in productivity and potential for monetization, with top developers already averaging $1 million in revenue in 2025, though others express cautious optimism pending how safe and scalable the moderation system will be for these new dynamic creations[2][1].
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