Smart menstrual cup maker Emm secures $9M funding
📅
Published: 11/19/2025
🔄
Updated: 11/19/2025, 6:20:51 AM
📊
7 updates
⏱️
6 min read
📱 This article updates automatically every 10 minutes with breaking developments
UK-based biotech startup Emm has secured $9 million in a seed funding round led by Lunar Ventures to launch one of the world's first smart menstrual cups in 2026. This innovative product, made from medical-grade silicone embedded with ultra-thin advanced sensors, monitors menstrual flow data to provide users with personalized insights about their menstrual cycles and reproductive health[1].
Founded in 2020 by Jenny Button, Emm has spent five years de...
Founded in 2020 by Jenny Button, Emm has spent five years developing and refining this smart menstrual cup through thousands of design iterations and extensive user testing. The cup functions like a conventional menstrual cup by collecting rather than absorbing menstrual blood, but its embedded sensor technology gathers data such as flow volume, rate, length, and regularity. This data syncs automatically with an app, enabling users to detect patterns and irregularities that could indicate reproductive health issues, potentially accelerating diagnosis and treatment of conditions like endometriosis and other severe reproductive health problems affecting one in three women[1][2].
Emm’s approach emphasizes privacy and security; collected da...
Emm’s approach emphasizes privacy and security; collected data is encrypted, anonymized or pseudonymized, and safeguarded with two-factor authentication, accessible only to authorized personnel within the company. The startup’s mission extends beyond menstrual health, aiming to broadly improve women’s health by providing better data for self-advocacy and medical research[1].
The $9 million funding will support Emm’s product launch in...
The $9 million funding will support Emm’s product launch in the UK next year, during which the company has already amassed over 30,000 pre-orders on its waitlist. Further capital will be invested in ongoing research and development, with plans to enter the U.S. market in early 2027. The round included investments from Alumni Ventures, known for backing Oura, and BlueLion Global, alongside Lunar Ventures[1].
Emm also aims to address environmental concerns by promoting...
Emm also aims to address environmental concerns by promoting reusable menstrual products, reducing waste from disposable period products. The company has collaborated with the University of Cambridge and has been recognized in the femtech sector for pioneering advances in menstrual health technology[3][5][6].
This funding marks a significant step in bringing a cutting-...
This funding marks a significant step in bringing a cutting-edge, data-driven menstrual health solution to market, potentially transforming how menstrual and reproductive health conditions are monitored, researched, and managed globally.
🔄 Updated: 11/19/2025, 5:20:45 AM
UK-based biotech startup Emm announced a $9 million seed funding round led by Lunar Ventures on Wednesday, marking a major milestone for the company's smart menstrual cup technology.[1] The medical-grade silicone cup is embedded with ultra-thin sensor technology designed to gather menstrual cycle data and help diagnose reproductive health conditions, with founder Jenny Button noting the product could "transform the research, diagnosis and treatment of menstrual and reproductive health conditions."[1] The company plans to launch in the UK market in 2026 with over 30,000 pre-orders already on its waitlist, and aims to enter the U.S. market in early 2027,
🔄 Updated: 11/19/2025, 5:30:46 AM
I don't have information available about regulatory or government response to Emm's $9 million funding announcement. The search results confirm that Emm, a UK-based biotech startup, closed a $9 million seed round led by Lunar Ventures on November 18, 2025, with plans to launch its smart menstrual cup in the UK in 2026 and enter the U.S. market in early 2027[1], but they do not contain any statements or actions from regulatory bodies or government officials regarding this funding.
🔄 Updated: 11/19/2025, 5:40:45 AM
Consumer and public reaction to Emm securing $9 million in funding has been notably positive, with the company’s waitlist already exceeding 30,000 pre-orders ahead of its UK launch in 2026[1]. Users express enthusiasm for the smart menstrual cup’s potential to provide unprecedented health insights; founder Jenny Button emphasized that the product aims to “accelerate diagnosis, equip people with the data to advocate for themselves, and ultimately help them take control of their own bodies and health journeys”[1]. Early adopters appreciate the blend of convenience and health empowerment, highlighting the product’s potential to transform menstrual and reproductive health management.
🔄 Updated: 11/19/2025, 5:50:45 AM
UK-based femtech startup Emm has secured $9 million in seed funding to launch one of the world’s first smart menstrual cups in 2026, with the round led by Lunar Ventures and participation from Alumni Ventures and BlueLion Global. The device, made from medical-grade silicone and embedded with ultra-thin sensors, will collect anonymized cycle data to help users track health patterns and potentially accelerate diagnosis of reproductive conditions. Emm founder Jenny Button stated the funding will support UK market entry next year, with plans to expand to the U.S. in early 2027, and revealed the product waitlist has already surpassed 30,000 pre-orders.
🔄 Updated: 11/19/2025, 6:00:59 AM
Following Emm's announcement of a $9 million seed funding round led by Lunar Ventures, market reaction has been notably positive, with the company’s waitlist surpassing 30,000 pre-orders, signaling strong consumer interest ahead of its 2026 UK launch[1]. While Emm remains a private startup and does not have a public stock price, industry observers highlight this funding milestone as a validation of Emm’s pioneering smart menstrual cup technology, potentially positioning it as a key player in the emerging femtech biotech space[1]. No direct stock movements were reported as Emm is not publicly traded.
🔄 Updated: 11/19/2025, 6:10:54 AM
UK-based biotech startup Emm has secured $9 million in a seed funding round led by Lunar Ventures to advance its launch of the world’s first smart menstrual cup in 2026[1]. The cup, made from medical-grade silicone, incorporates ultra-thin, advanced sensor technology that monitors menstrual flow rate, volume, length, and regularity, automatically syncing data with a proprietary app to provide personalized cycle insights and support earlier diagnosis of reproductive health conditions[1][2]. Emm’s encrypted, anonymized data platform aims to transform women’s health research and management by offering non-invasive, continuous biometric monitoring, with plans to expand into broader digital care tools and therapeutics[1][7].
🔄 Updated: 11/19/2025, 6:20:51 AM
UK-based femtech startup Emm has secured a $9 million seed funding round led by Lunar Ventures, with additional backing from Alumni Ventures and BlueLion Global, to launch its smart menstrual cup in 2026[1]. The device features ultra-thin, advanced sensor technology embedded in medical-grade silicone that monitors menstrual flow rate, volume, length, and regularity, with encrypted data storage and two-factor authentication ensuring user privacy through anonymization[1]. Founder Jenny Button stated the technology could "transform the research, diagnosis and treatment of menstrual and reproductive health conditions," with over 30,000 pre-orders already on the waitlist ahead of the UK