Spotify has officially launched music videos for Premium users in its U.S. and Canada apps, allowing subscribers to seamlessly switch between audio and video playback. This feature marks a significant expansion of Spotify’s multimedia offerings, enhancing user engagement and artist-fan interaction.
Spotify Introduces Music Videos for Premium Users in U.S. and Canada
After a successful beta phase in international markets throughout 2024 and early 2025, Spotify is now rolling out music videos within its apps in the U.S. and Canada. Premium subscribers can tap a simple “Switch to Video” button in the Now Playing view to watch official music videos without leaving the app. This seamless toggle between audio-only and video playback enhances the streaming experience by combining visual storytelling with music[1][3][4].
The rollout follows Spotify securing expanded audiovisual licensing rights in the U.S. via a direct deal with the National Music Publishers’ Association (NMPA), which allows broader access to music video content[1]. The feature was initially tested in 12 markets including the UK, Germany, and Italy, and expanded to over 85 countries with a growing catalog featuring artists like Ed Sheeran, Doja Cat, Charli XCX, and Lisa[1].
Enhanced Viewing Experience and User Engagement
Spotify’s music videos come with flexible viewing modes, letting users watch in portrait or landscape by simply rotating their device. Audio and video remain perfectly synced, ensuring smooth transitions when switching modes or toggling between audio and video playback. The platform also offers recommendations for related videos, encouraging users to discover more content[1].
Data from Spotify’s earlier tests indicate that tracks with video content see significantly higher engagement. Listeners who watch music videos are 34% more likely to revisit the track within a week and 24% more likely to save or share it, driving stronger artist-fan connections and boosting streaming metrics[1].
Benefits for Artists and Fans
For artists, Spotify has introduced a dedicated “Video & Visuals” tab within Spotify for Artists, making it easier to manage music videos alongside other visual content such as Canvas loops and Clips. This feature provides analytics on all-time video streams, helping artists understand how fans interact with their visual content[3]. Soon, artists will also be able to highlight any music video as their Artist Pick, showcasing their creative work prominently on their profile[3].
For fans, the integration of music videos within the familiar Spotify interface offers a richer multimedia experience. They can effortlessly switch between simply listening to a track or immersing themselves in the music video, all within a single app[3][4].
The Future of Music Streaming on Spotify
Spotify’s move to integrate music videos reflects a broader industry trend toward multimedia streaming experiences. By combining audio and video, Spotify not only caters to evolving consumer preferences but also opens new avenues for artist promotion and fan engagement. As the platform continues to expand its music video catalog and features, Premium subscribers in the U.S. and Canada can expect a more immersive way to enjoy their favorite music.
Frequently Asked Questions
Who can access music videos on Spotify in the U.S. and Canada?
Music videos are currently available to Spotify Premium subscribers in the U.S. and Canada.
How do I switch between audio and video playback on Spotify?
When playing a track with an available music video, tap the “Switch to Video” option in the Now Playing view to watch the video. You can switch back to audio with a single tap.
Can I watch music videos in full screen?
Yes, rotating your device to landscape mode allows you to watch music videos in full screen.
Are music videos available for all songs on Spotify?
No, the music video catalog is growing but currently includes selected tracks from various artists. Spotify continues to expand its offerings.
How does Spotify help artists manage their music videos?
Artists can use the “Video & Visuals” tab in Spotify for Artists to upload, manage, and analyze video performance alongside other visual content.
Will music videos be available for free Spotify users in the future?
Spotify has not confirmed plans for music videos on free accounts in the U.S. and Canada; currently, the feature is limited to Premium subscribers.
🔄 Updated: 12/9/2025, 3:10:48 PM
Spotify has officially launched music videos for Premium users in the U.S. and Canada, extending access across its iOS, Android, desktop, and TV apps, following a beta phase in 98 international markets. The feature allows users to seamlessly toggle between audio and video playback, with videos replacing the usual looping Canvas visuals unless disabled in settings[1][4]. This rollout is backed by new direct audiovisual licensing agreements via an opt-in portal with the National Music Publishers’ Association (NMPA), enabling increased royalties for songwriters and independent publishers through reported music video streams of at least 30 seconds[1][3][5]. Spotify will also debut video-curated playlists by the end of the month, enhancing personalized video recommendations and positioning itself t
🔄 Updated: 12/9/2025, 3:20:51 PM
Spotify’s debut of music videos for Premium users in the U.S. and Canada has been met with largely positive public reaction, with a Burson survey showing over 70% of users believe more video content enhances their Spotify experience[1]. Fans appreciate the richer discovery, with data revealing viewers of music videos are 34% more likely to stream a track again and 24% more likely to save or share it within a week[1][2]. However, some users expressed caution on community forums, worried Spotify might not match the video ecosystem quality of platforms like YouTube, though many still welcome the added option to switch between audio and video streaming[3].
🔄 Updated: 12/9/2025, 3:30:56 PM
Spotify has launched music videos for Premium users in the U.S. and Canada apps, available on iOS, Android, desktop, and TV platforms, replacing the usual short looping videos unless disabled by the user[1][2]. This rollout follows beta tests in nearly 100 markets and is backed by new direct audiovisual licensing deals with major labels and the National Music Publishers' Association, allowing artists and publishers to earn royalties on streams of at least 30 seconds[1][4]. Spotify plans to expand video-specific playlists and personalized recommendations by month-end, enhancing user engagement; studies show music video viewers are 34% more likely to revisit tracks and 24% more likely to save or share them, signaling a strategic move to deepen listener interaction an
🔄 Updated: 12/9/2025, 3:40:53 PM
Spotify has launched music videos for Premium users in the U.S. and Canada, directly challenging YouTube’s dominance in the music video space[1][4]. At launch, the catalog is limited, featuring artists such as Ariana Grande and Addison Rae, but Spotify plans to expand the offering and bring videos to all artists eventually[6]. This move aims to boost engagement—Spotify reports fans who watch videos are 34% more likely to stream the track again and 24% more likely to save or share it—and to increase revenue for songwriters and independent publishers through new audiovisual licensing deals[1][4][6].
🔄 Updated: 12/9/2025, 3:50:54 PM
Spotify has officially launched music videos for Premium subscribers in the U.S. and Canada, following a successful beta in nearly 100 international markets last year[1][2]. The feature, available on iOS, Android, desktop, and TV apps, allows users to seamlessly switch between audio and video with videos from artists like Ariana Grande, Olivia Dean, and BABYMONSTER, with video playlists such as 90s Video Hits and Latin Party Vibes launching by the end of December[1][2][6]. Spotify states that music videos boost fan engagement, noting listeners who watch videos are 34% more likely to revisit the track within a week and 24% more likely to save or share it[3][4].
🔄 Updated: 12/9/2025, 4:01:03 PM
Spotify has launched music videos for Premium users in the U.S. and Canada, directly challenging YouTube’s dominance in the music video streaming space[1][4]. This move follows major audiovisual licensing deals with Universal, Sony, Warner, and the National Music Publishers’ Association, enabling Spotify to offer a growing—but initially limited—catalog featuring artists like Ariana Grande and Addison Rae[1][6]. Spotify highlights that fans who watch music videos are 34% more likely to revisit tracks, indicating a strategic effort to boost user engagement and differentiate from competitors like Apple Music and Amazon Music[3][4].
🔄 Updated: 12/9/2025, 4:10:52 PM
Spotify has officially launched music videos for Premium users in the U.S. and Canada apps after a beta period in other markets, making videos available on iOS, Android, desktop, and TV platforms[1][2]. The debut catalog features artists such as Ariana Grande, Olivia Dean, BABYMONSTER, and Addison Rae, with viewers able to switch seamlessly between audio and video playback; Spotify revealed that tracks with music videos see fans 34% more likely to stream again and 24% more likely to save or share within a week[2][4][5]. Additionally, video-specific playlists like 90s Video Hits and Latin Party Vibes will roll out by the end of December, enhancing discovery and engagement for Premium subscribers[
🔄 Updated: 12/9/2025, 4:20:54 PM
Spotify’s rollout of music videos to Premium users in the U.S. and Canada has drawn a largely positive reaction, with a Burson survey revealing that over 70% of users believe more video content enhances their Spotify experience[1]. Fans appreciate the richer discovery experience, as data shows users who watch music videos are 34% more likely to stream the track again and 24% more likely to save or share it within a week[1][2]. However, some subscribers have voiced concerns on forums about the video feature potentially diluting Spotify’s core audio service, though many welcome the option to switch between audio and video streaming[3].
🔄 Updated: 12/9/2025, 4:31:03 PM
Spotify has introduced music videos to Premium users in the U.S. and Canada, expanding its video offerings in a move to compete directly with platforms like YouTube and TikTok[1][4]. This rollout, part of a beta phase, includes a limited catalog of official videos and new formats such as live performances and covers, available exclusively to Premium subscribers paying $11.99/month in the U.S. and CAD $12.69/month in Canada[1][2]. Spotify’s strategic licensing deals with Universal, Sony, Warner, and the National Music Publishers’ Association this year enable this expansion, aiming to enhance user engagement and increase revenue for rights holders, while positioning Spotify more firmly in the evolving competitive landscape of music streaming and video content[1
🔄 Updated: 12/9/2025, 4:41:02 PM
I don't have relevant information available to provide a news update about Spotify debuting music videos for Premium users in the U.S. and Canada apps, particularly regarding regulatory or government response. The search results provided contain information about ICE recruitment ads on Spotify and artist protests, which are unrelated to the music video feature you're asking about.
To deliver an accurate breaking news update on this topic, I would need search results that specifically cover Spotify's music video rollout and any official government or regulatory statements in response to that feature launch.
🔄 Updated: 12/9/2025, 4:51:10 PM
Spotify has launched music videos in beta for Premium users in the U.S. and Canada, offering a limited but growing catalog that includes official videos, live performances, and covers, accessible on mobile, desktop, and TV apps[1][3][4]. Industry experts, including Spotify's Head of Music Charlie Hellman, emphasize that this feature deepens fan engagement by combining audio and visuals to enhance discovery and generate additional revenue for publishers and songwriters[1][3][5]. This rollout follows major licensing agreements with Universal, Sony, and Warner, positioning video content as a core part of the Spotify experience amid rising video consumption on the platform[1][2].
🔄 Updated: 12/9/2025, 5:01:28 PM
Following Spotify’s official launch of music videos for Premium users in the U.S. and Canada, the market reacted positively with Spotify’s stock (NYSE: SPOT) rising approximately 3.2% in early trading, reflecting investor optimism about enhanced user engagement and potential advertising revenue growth[2][5]. Analysts noted that video content could boost streaming frequency, with Spotify citing a 34% increase in repeat streams for tracks featuring videos, which may support subscriber retention and justify recent subscription price hikes[2][5]. Spotify’s CFO highlighted engagement metrics as key to valuation, further fueling bullish sentiment on the stock ahead of CEO Daniel Ek’s transition to executive chairman[2].
🔄 Updated: 12/9/2025, 5:11:25 PM
Spotify's debut of music videos for Premium users in the U.S. and Canada marks a significant step in its global video strategy, which has already rolled out in about 100 markets worldwide since its beta launch in March 2024[1][3]. The company aims to enhance fan discovery and increase revenue for publishers and songwriters, with plans to further expand access across the Caribbean, Africa, and South America, underscoring a growing international response and cultural impact[2]. Charlie Hellman, Spotify’s Head of Music, emphasized that music videos “are often the moment when an artist’s world really clicks for a listener,” highlighting the feature’s role in deepening fan engagement globally[2].
🔄 Updated: 12/9/2025, 5:21:32 PM
Spotify's debut of music videos for Premium users in the U.S. and Canada sparked a modest positive market reaction, with the company's stock rising about 2.3% in early trading following the announcement. Investors responded favorably to Spotify's expanded video content, viewing it as a strategic move to enhance user engagement and compete with platforms like YouTube and TikTok. Spotify emphasized that video consumption has surged over 80% since launching its Partner Program, reinforcing confidence that this expansion could drive subscriber growth and additional revenue streams[1][2].
🔄 Updated: 12/9/2025, 5:31:29 PM
Spotify has officially launched music videos for Premium users in the U.S. and Canada, offering a “limited catalog” of official videos along with new formats like live performances and covers[1][2]. This feature, available exclusively to Premium subscribers paying $11.99/month in the U.S. and CAD $12.69/month in Canada, is part of Spotify’s broader rollout following licensing deals with Universal, Sony, and Warner Music, aiming to enrich fan discovery and boost revenue for publishers and songwriters[1]. Spotify’s Head of Music, Charlie Hellman, emphasized that “music videos are often the moment when an artist’s world really clicks for a listener”[2].