Spotify now lets users import playlists from other streaming platforms directly within its app

**Spotify Now Lets Users Import Playlists from Other Streaming Platforms Directly Within Its App**

In a major move to simplify platform switching and boost use...

In a major move to simplify platform switching and boost user retention, Spotify has officially rolled out a new in-app feature that allows users to import playlists directly from other major streaming services. The update, announced on Thursday, November 20, 2025, marks a significant shift in the competitive landscape of music streaming, as Spotify finally joins Apple Music and YouTube Music in offering seamless playlist migration.

The new feature, found in the “Your Library” section of the...

The new feature, found in the “Your Library” section of the Spotify mobile app, is powered by a partnership with TuneMyMusic, a third-party service long used by users to transfer playlists between platforms. Now, Spotify users can simply tap on the new “Import your music” option at the bottom of the Library page, connect their account from another streaming service, and select which playlists they want to transfer. The process is designed to be quick and intuitive, with no need for manual recreation or external tools.

At launch, the feature supports transfers from a wide range...

At launch, the feature supports transfers from a wide range of platforms, including Apple Music, Amazon Music, Deezer, Pandora, SoundCloud, Tidal, and YouTube Music. Once imported, playlists appear in the user’s Spotify library, ready to be played, edited, or shared. Spotify emphasizes that the original playlists on the source platform remain untouched—only a copy is transferred.

This development comes at a time of heightened competition i...

This development comes at a time of heightened competition in the streaming industry. Apple Music introduced a similar playlist import tool earlier this year, allowing users to migrate from Spotify and other services directly within the app. YouTube Music also offers playlist import capabilities, further reducing the friction for users considering a switch. Spotify’s new feature is seen as a direct response to these moves, aiming to make it easier for users to consolidate their music libraries and potentially attract new subscribers.

The integration with TuneMyMusic is particularly notable. Wh...

The integration with TuneMyMusic is particularly notable. While the online version of TuneMyMusic limits free transfers to 500 tracks, Spotify’s in-app implementation appears to offer unlimited transfers at no additional cost, at least for now. Spotify has not disclosed the terms of its partnership with TuneMyMusic, but the collaboration is expected to benefit both companies—Spotify gains a valuable user acquisition tool, while TuneMyMusic secures a major platform integration.

Industry analysts say the new feature could have a significa...

Industry analysts say the new feature could have a significant impact on user behavior. “For years, the biggest barrier to switching streaming services has been the hassle of rebuilding playlists,” said music industry analyst Sarah Lin. “By removing that barrier, Spotify is making it much easier for users to try their platform, and for existing users to bring in music from other services they may have used in the past.”

The timing of the rollout is also noteworthy. In recent mont...

The timing of the rollout is also noteworthy. In recent months, several high-profile artists—including Deerhoof, King Gizzard & the Lizard Wizard, and Xiu Xiu—have removed their music from Spotify in protest over CEO Daniel Ek’s investments in AI military technology. These departures have sparked a wave of public debate and prompted some users to consider alternative platforms. Spotify’s new import feature could help mitigate the impact by making it easier for users to bring their music with them, regardless of where they choose to stream.

Spotify’s move underscores a broader trend in the streaming...

Spotify’s move underscores a broader trend in the streaming wars: the race to offer the most user-friendly experience. As subscription growth in the US and other key markets begins to plateau, platforms are increasingly focused on reducing friction for users and making it easier to switch between services. Features like playlist import, local file recognition, and cross-platform integration are becoming standard, reflecting the industry’s shift toward greater data portability and user control.

For users, the new feature means more flexibility and conven...

For users, the new feature means more flexibility and convenience. Whether switching to Spotify from another service or simply consolidating playlists from multiple platforms, the process is now faster and more seamless than ever. Spotify’s latest update is a clear signal that the streaming wars are entering a new phase—one where the ease of migration could be just as important as the music itself.