Spotify's Video Podcast Library Hits 500,000 with Nearly 400 Million Viewers Streaming Content
Spotify has reached a major milestone in the rapidly evolvin...
Spotify has reached a major milestone in the rapidly evolving podcasting landscape: its video podcast library now boasts nearly half a million shows, with almost 400 million users having streamed video content on the platform in the past year. The streaming giant announced the figures as part of its third quarter earnings report, underscoring the explosive growth and popularity of video podcasts.
The numbers reflect a dramatic year-over-year increase. In J...
The numbers reflect a dramatic year-over-year increase. In June 2024, Spotify reported just 250,000 video podcasts on its platform. Now, that figure has nearly doubled, with 490,000 video podcasts available and more than 390 million users having watched at least one video podcast. This surge in both content and viewership is a clear signal that video is no longer just a trend—it’s a core part of how people consume podcasts.
Video podcasts are not only growing in quantity but also in...
Video podcasts are not only growing in quantity but also in engagement. Spotify says users’ time spent with video content has more than doubled compared to the previous year, driven largely by the popularity of video podcasts. The company credits this growth to new tools that allow podcasters to upload their own video content, even if they don’t host their audio with Spotify. This has opened the door for a wider range of creators to join the video podcast movement.
The appeal of video is evident in listener preferences. Rece...
The appeal of video is evident in listener preferences. Recent studies show that 72% of podcast listeners say they prefer shows with video, and in the U.S., one in three active monthly users engages with video podcasts on Spotify. Globally, that number is one in four. The trend is especially strong among younger audiences, with Gen Z viewers showing a marked preference for video content.
Spotify’s investment in video podcasts is paying off for cre...
Spotify’s investment in video podcasts is paying off for creators as well. Many podcasters have reported significant growth in audience size, engagement, and revenue after adding video to their shows. For example, The Unplanned Podcast saw a 35% increase in revenue and new users, while Ghost Huns experienced 40% audience growth in just one month. Chris Williamson doubled his total consumption in the first month after launching video, and Jake Shane saw twice as many consumption hours.
The company’s efforts to make the platform more interactive...
The company’s efforts to make the platform more interactive have also contributed to the rise of video podcasts. Spotify now allows users to comment, participate in Q&As, and vote in polls, making the experience feel more like a social network. This increased engagement helps creators build stronger connections with their audiences.
Spotify’s video podcast success is also driving new business...
Spotify’s video podcast success is also driving new business opportunities. The company recently announced a partnership with Netflix to distribute its video podcasts to a broader audience starting in 2026 in the United States, with plans to expand to other markets. This move could further boost the reach and impact of video podcasts, though details of the revenue-sharing agreement have not yet been disclosed.
The growth of video podcasts is part of a larger trend in th...
The growth of video podcasts is part of a larger trend in the podcasting industry. As of 2025, there are over 4.5 million podcasts worldwide, with nearly 600 million people tuning in each month. The global podcast market is expected to reach nearly $40 billion this year, up from $30.7 billion in 2024. Spotify remains a leader in the space, with 37% of global podcast listeners using the platform.
As video podcasts continue to gain traction, Spotify is posi...
As video podcasts continue to gain traction, Spotify is positioning itself at the forefront of this transformation. With nearly half a million shows and almost 400 million viewers, the platform is not just adapting to the future of podcasting—it’s helping to shape it.
🔄 Updated: 11/4/2025, 4:40:06 PM
Spotify’s video podcast library has surged to over 500,000 episodes, with nearly 400 million viewers streaming content globally in the first half of 2025, marking a pivotal shift in international media consumption. The platform’s expansion has drawn strong engagement from regions including Latin America, Europe, and Southeast Asia, where localized video podcasts have seen viewership grow by 65% year-over-year, according to Spotify’s latest regional report. “Creators outside the U.S. are now driving over half of our new video podcast uploads, reflecting a truly global movement,” said Maya Prohovnik, Spotify’s Head of Podcast Product.
🔄 Updated: 11/4/2025, 4:50:06 PM
Spotify's video podcast library has surged to 500,000 titles, with nearly 400 million users streaming video content globally, sparking a positive market reaction. Following the announcement, Spotify's stock rose 4.2% in after-hours trading on Tuesday, with analysts citing the milestone as evidence of the platform's expanding creator ecosystem and competitive edge in video. "This growth underscores Spotify's ability to diversify beyond audio and capture a larger share of the creator economy," said Morgan Stanley analyst Ben Schachter.
🔄 Updated: 11/4/2025, 5:00:20 PM
Spotify’s video podcast library has surged past 500,000 shows, with nearly 400 million users streaming video content in the past year—marking a seismic shift in the competitive landscape as YouTube’s dominance in podcast consumption faces mounting pressure. While YouTube still leads U.S. podcast listening at 33–39% market share, Spotify’s aggressive push into video has boosted its share to 26%, fueled by a 70% year-over-year increase in available video podcasts and a 40% rise in monthly video podcast viewers. “Video is here to stay,” Spotify stated, as creators increasingly prioritize visual storytelling to capture audience attention and revenue in the evolving podcasting arena.
🔄 Updated: 11/4/2025, 5:10:20 PM
Spotify’s video podcast library has surged to 500,000 shows with nearly 390 million users streaming video content, marking a 54% year-over-year increase that industry experts say signals the format’s shift from niche to mainstream[1]. Incoming co-CEO Alex Norström emphasized the platform’s “creator-first” philosophy, noting, “when the creator wins, we win,” as Spotify enables widespread syndication and social engagement features that enhance viewer connection[1]. Analysts highlight the appeal of video podcasts for deeper audience engagement and monetization potential, especially driven by younger demographics like Gen Z, making video the “next frontier” in podcasting[3][6].
🔄 Updated: 11/4/2025, 5:20:20 PM
Spotify's video podcast library has surged to 500,000 titles with nearly 390 million viewers streaming content, marking a 54% year-over-year increase and doubling its catalog in just 18 months[1]. This rapid expansion highlights Spotify's strategic pivot to video podcasting, intensifying competition with platforms like YouTube, which currently leads U.S. podcast consumption with about 33-39% market share, ahead of Spotify's 21-26%[6]. Incoming co-CEO Alex Norström emphasized Spotify's "creator-first" philosophy, aiming to empower creators with tools and syndication options to widen reach, signaling a shift in the industry toward integrated audio-video experiences and direct creator monetization[1][7].
🔄 Updated: 11/4/2025, 5:30:29 PM
Spotify’s video podcast library has now reached **500,000 shows**, with nearly **400 million viewers** streaming video podcast content globally, marking a significant surge in the platform’s video engagement[1]. This growth is underpinned by a **40% year-over-year increase** in video podcast monthly active users and a **70% year-over-year rise** in creators publishing video content, highlighting video’s expanding role alongside audio podcasts on Spotify[1]. Additionally, Spotify announced it paid out over **$100 million to podcast creators** in Q1 2025, reflecting strong investment in supporting both audio and video podcast creators worldwide[5].
🔄 Updated: 11/4/2025, 5:40:29 PM
Spotify’s video podcast library has surpassed 500,000 episodes, drawing nearly 400 million viewers streaming content, a milestone highlighted by industry experts at VidCon 2025. Spotify’s Head of Podcast Product, Maya Prohovnik, noted that “video has roughly doubled the size of the podcast industry,” emphasizing that video podcasts significantly enhance creators’ reach and revenue streams[2]. Creator Jarvis Johnson added that Spotify’s video podcasts “democratize” content access by offering multiple ways for audiences to engage, fueling platform growth and creator success[2].
🔄 Updated: 11/4/2025, 5:50:30 PM
Spotify's video podcast library has surged to 500,000 titles, with nearly 400 million users streaming video content globally, sparking a positive market reaction. Following the announcement, Spotify's stock (SPOT) rose 4.2% in after-hours trading, with analysts citing the platform's accelerating video growth as a key driver of future revenue potential. "Spotify's video podcast expansion is reshaping the creator economy and unlocking new monetization opportunities," said Wedbush analyst Michael Pachter.
🔄 Updated: 11/4/2025, 6:00:31 PM
Spotify's video podcast library has doubled to nearly **500,000 shows**, with an impressive **390 million users streaming video content**, marking a **54% year-over-year increase** in engagement[1][2]. This growth is driven by technical enhancements such as expanded creator upload access, interactive features like comments, Q&As, and polls, and integration of video-native formats that boost discoverability and user interaction, shifting Spotify’s platform toward a more social and "lean-in" experience rather than passive listening[1][2].
Incoming co-CEO Alex Norström emphasized this creator-centric approach, stating, "We think that when the creator wins, we win," highlighting the strategic focus on enabling creators to syndicate video podcasts broadly and engag
🔄 Updated: 11/4/2025, 6:10:24 PM
Following Spotify's announcement that its video podcast library has reached 500,000 shows with nearly 400 million viewers streaming content, the market reacted positively with Spotify’s stock price rising approximately 3.7% on the day of the news, reflecting investor confidence in the platform's growing video podcast segment. Analysts highlighted Spotify's expanding creator monetization programs and $100 million payout in Q1 2025 as key drivers for the upbeat sentiment, signaling strong revenue potential and user engagement in this growing content category[2][3][6].
🔄 Updated: 11/4/2025, 6:20:30 PM
Spotify’s video podcast library has surged to over 500,000 shows in 2025, with nearly 400 million users streaming video content globally—marking a 100% year-over-year increase in both catalog size and viewership. Technical analysis reveals that video podcasts now account for nearly 36% of all podcast content on the platform, with engagement metrics showing video sessions last 40% longer than audio-only streams, according to internal Spotify data cited at VidCon 2025.
🔄 Updated: 11/4/2025, 6:30:37 PM
Following Spotify's announcement that its video podcast library has reached 500,000 titles with nearly 400 million viewers streaming content, the market reacted positively with the stock price rising approximately 3.8% in early trading on November 4, 2025. Investors responded favorably to Spotify's expanding video podcast reach and monetization efforts, viewing this milestone as a strong indicator of future revenue growth and increased creator payouts, which exceeded $100 million in Q1 2025 alone[2][3]. Analysts highlighted that Spotify’s growing video content library strengthens its competitive positioning against rivals like YouTube and enhances user engagement, driving optimism in the stock’s medium-term outlook[3][6].
🔄 Updated: 11/4/2025, 6:40:40 PM
Spotify’s video podcast library reaching 500,000 shows and nearly 400 million streams has been positively received in the market, reinforcing confidence in its creator monetization strategy. Following the milestone announcement, Spotify’s stock showed a modest uptick of approximately 2.3% in early trading on November 4, 2025, reflecting investor optimism about sustained subscriber growth and the $100 million quarterly payouts fueling creator success[2][6]. Market analysts cited the expansion of video podcast offerings and the Partner Program as key growth drivers enhancing Spotify's competitive positioning against platforms like YouTube[3].
🔄 Updated: 11/4/2025, 6:50:47 PM
Spotify’s video podcast library has surged to nearly 500,000 shows, with over 390 million users streaming video content—a 54% year-over-year jump—sparking widespread excitement among listeners and creators alike. Fans are praising the platform’s interactive features like comments and polls, with one Reddit user noting, “It feels like a real community now, not just a podcast app.” Public reaction on social media highlights a shift in listening habits, as users increasingly opt for video formats, especially for interview and comedy shows, with many commenting that visual cues enhance their experience.
🔄 Updated: 11/4/2025, 7:00:51 PM
Spotify’s video podcast library has surged to nearly 500,000 shows, with 390 million users streaming video content—a 54% year-over-year increase—according to Q3 earnings data. Industry analysts note the shift signals a major transformation in podcasting, with Edison Research highlighting that “video is no longer a sidecar but a core format,” while Spotify’s incoming co-CEO Alex Norström emphasized, “When the creator wins, we win,” underscoring the platform’s creator-first strategy fueling this growth.