TikTok tests bulletin board messaging for creators
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Published: 11/13/2025
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Updated: 11/13/2025, 6:51:51 PM
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12 updates
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8 min read
📱 This article updates automatically every 10 minutes with breaking developments
TikTok is testing a new feature called **Bulletin Boards**, designed to enable creators and brands to send broadcast-style updates directly to their followers, bypassing the traditional algorithm-driven feed. This tool allows selected users to post up to 20 updates daily, consisting of text, images, or videos, which appear in a message-like feed where followers can react with emojis but cannot reply. The feature aims to provide a more reliable and direct communication channel between creators and their audience, addressing challenges posed by TikTok’s unpredictable For You Page algorithm[1][2][3].
Creators with access to Bulletin Boards can set up their own...
Creators with access to Bulletin Boards can set up their own boards from their inbox by tapping a plus sign, naming the board, writing a description, and optionally displaying a "Join" button on their profile for followers to subscribe. Each bulletin is limited to 1,000 characters, allowing creators to share detailed announcements, behind-the-scenes content, event reminders, or exclusive promotions. The one-way broadcast style encourages focused messaging without the clutter of conversations or comments, maintaining a streamlined engagement experience[1][3][4][5].
TikTok has been quietly testing Bulletin Boards in select re...
TikTok has been quietly testing Bulletin Boards in select regions and with a limited group of high-profile creators, including brands, musicians, and major publishers. Early adopters reportedly include notable names such as People Magazine and the Jonas Brothers. The company has confirmed the feature is still in the testing phase and has not announced a full rollout timeline yet, indicating that TikTok is assessing user response and engagement before wider availability[1][2][3][7][9].
This move follows a broader industry trend seen on platforms...
This move follows a broader industry trend seen on platforms like Instagram, which introduced broadcast channels to offer creators a more predictable way to reach followers without relying solely on algorithms. By giving creators a direct line to their fans, Bulletin Boards can help mitigate the frustration many creators face when important updates get lost or buried in the feed. The ability for followers to react with emojis provides a lightweight engagement mechanism while preserving the broadcast nature of the communication[2][3][6][9].
In summary, TikTok’s Bulletin Boards represent a significant...
In summary, TikTok’s Bulletin Boards represent a significant step toward enhancing creator-to-fan communication by offering a dedicated, algorithm-independent channel for sharing timely updates and exclusive content. As the feature expands, it could become a vital tool for creators and brands to maintain stronger connections with their audiences in an increasingly crowded social media landscape[5][9].
🔄 Updated: 11/13/2025, 4:50:50 PM
TikTok is testing a new feature called Bulletin Boards, allowing select creators to send up to 20 daily text, photo, or video updates directly to followers' inboxes, bypassing the traditional For You algorithm[1][5]. This broadcast-style messaging lets followers react with emojis but not reply, aiming to strengthen creator-fan engagement by ensuring key updates reach the most dedicated audiences without relying on unpredictable algorithmic distribution[1][2][5]. Currently available only to high-profile creators and brands, including figures like Martha Stewart, TikTok is conducting regional tests and considering a broader rollout soon[1][3].
🔄 Updated: 11/13/2025, 5:00:57 PM
TikTok is testing Bulletin Boards, a new broadcast messaging feature allowing select top creators to send up to 20 daily text, photo, and video updates directly to followers' inboxes, bypassing the For You algorithm[1][3]. This move intensifies competition with Instagram's Broadcast Channels as TikTok aims to offer creators more reliable and direct audience engagement, addressing limitations of algorithm-driven reach and potentially redefining creator-fan communication dynamics[7][11]. Currently limited to high-profile users, TikTok hints at broader rollout, signaling a strategic shift to strengthen creator retention amid rising competitive pressure from platforms like Instagram and YouTube Shorts[1][8].
🔄 Updated: 11/13/2025, 5:11:07 PM
I don't have information about market reactions or stock price movements related to TikTok's bulletin board testing. The search results provided contain details about the Bulletin Boards feature itself—including that it allows creators to post up to 20 bulletins daily with text, images, and videos, and that it's currently available to select creators and brands like People Magazine, the Jonas Brothers, and Martha Stewart[1][3]—but they do not include any data on how this announcement affected TikTok's stock price or broader market sentiment.
To provide you with accurate market reaction details, I would need search results containing financial market data, stock performance metrics, or analyst commentary from the time this feature was announced or rolled out
🔄 Updated: 11/13/2025, 5:21:27 PM
I don't have sufficient information to provide a news update on regulatory or government response to TikTok's bulletin board messaging feature. While the search results mention that TikTok launched Bulletin Boards in July 2025 to allow brands and creators to share messages with their audience, there are no details about any specific government or regulatory agency responses to this particular feature. The search results focus primarily on other TikTok policy changes and the broader divestiture deal, but do not contain government statements or regulatory actions specifically addressing the bulletin board tool.
🔄 Updated: 11/13/2025, 5:31:31 PM
TikTok's testing of Bulletin Boards, a direct broadcast messaging feature for top creators, has drawn investor attention but caused minimal immediate stock price impact as the rollout remains limited to select high-profile accounts. Market analysts note this tool could enhance creator engagement and monetization by bypassing TikTok’s algorithm, potentially strengthening user retention and ad revenue, yet no significant stock movement has been reported so far amid cautious optimism[1][7][11]. Given the feature is still in early testing with no broad release date, investors appear to be awaiting clearer adoption metrics before reacting strongly.
🔄 Updated: 11/13/2025, 5:41:35 PM
TikTok’s new Bulletin Boards feature, currently in limited testing, has sparked mixed reactions from users and creators, with some praising the direct access to updates from favorite accounts while others express concern over potential inbox clutter. Early adopters report receiving up to 20 daily bulletins—text, photo, or video—from top creators, but some followers complain the emoji-only replies feel restrictive, with one user telling TechCrunch, “It’s great for news, but I wish I could actually chat back.” Public sentiment on social media remains divided, with niche creators seeing higher engagement, while casual users question whether the feature adds value or just noise.
🔄 Updated: 11/13/2025, 5:51:48 PM
TikTok’s introduction of Bulletin Boards marks a strategic move to enhance creator-follower communication by allowing up to 20 daily broadcast updates directly to followers, bypassing the traditional For You algorithm[1][3]. This feature positions TikTok more competitively against Instagram’s Broadcast Channels and YouTube’s Communities by offering creators guaranteed reach and direct messaging capabilities without two-way interaction, currently limited to select high-profile creators with a wider rollout anticipated[1][3]. With TikTok rapidly expanding this feature, it shifts the competitive landscape by challenging rivals to innovate similar direct-to-fan broadcast tools to retain creator engagement and audience loyalty[3][8].
🔄 Updated: 11/13/2025, 6:01:50 PM
TikTok has globally rolled out its new Bulletin Boards feature, enabling creators and brands to share one-to-many messages directly with followers, similar to Instagram’s Broadcast Channels. Since its quiet launch in April 2025, the feature allows up to 20 daily updates with multimedia content and emoji reactions but no direct replies yet, aiming to build a more engaged community worldwide[1]. This move has sparked international interest, especially as TikTok hires a Creator Manager to support news creators globally, reflecting its increasing role as a primary news source in markets like North America, where over half of users get news via the app[1].
🔄 Updated: 11/13/2025, 6:11:42 PM
TikTok's test launch of bulletin board messaging for creators has yet to trigger significant market reactions or notable stock price movements, as ByteDance, TikTok's parent company, remains privately held and not publicly traded. While the feature promises enhanced direct engagement for creators and brands, financial markets have shown no immediate response due to the lack of public equity exposure and limited details on monetization or broader rollout[1][3]. Analysts remain watchful for any future public offerings or monetization strategies linked to this feature that could impact market valuations.
🔄 Updated: 11/13/2025, 6:31:53 PM
TikTok is rolling out "bulletin board," a new one-to-many messaging feature that mirrors Instagram's broadcast channels, allowing creators and brands to send public updates directly to their followers[1][7]. The feature enables followers to join bulletin boards by clicking under a creator's bio and receive notifications whenever new content is posted[9]. This launch represents TikTok's continued effort to expand creator monetization and engagement tools, positioning itself competitively against Instagram's established broadcast messaging capabilities[7].
🔄 Updated: 11/13/2025, 6:41:48 PM
TikTok is rolling out "bulletin board," a new one-to-many messaging feature that allows creators to send direct updates to followers while bypassing the algorithm, with the ability to post up to 20 bulletins per day containing text, images, or videos limited to 1,000 characters each[1][9]. The feature mirrors Instagram's broadcast channels and is designed to help creators deepen audience relationships by building community engagement through reactions and exclusive updates, rather than relying solely on algorithmic reach[1]. While the rollout remains limited to select regional creators and digital-first influencers with no official eligibility criteria announced, industry observers note that bulletin boards represent TikTok's strategic shift toward helping
🔄 Updated: 11/13/2025, 6:51:51 PM
TikTok has introduced Bulletin Boards, a new broadcast messaging feature allowing creators to post up to 20 text, image, or video updates per day directly to followers' inboxes, aiming to foster deeper audience engagement beyond passive following[1]. This move places TikTok in direct competition with Instagram's Broadcast Channels, signaling intensified rivalry as platforms seek to help creators build stronger community ties rather than just chase reach[9][1]. By enabling a low-noise, interactive feed inside TikTok's inbox, the feature could shift the competitive landscape by enhancing creator-owned audience relationships, potentially giving TikTok an edge in creator retention and engagement.