Walmart Teams Up with OpenAI to Let You Shop Directly Through ChatGPT

📅 Published: 10/14/2025
🔄 Updated: 10/14/2025, 6:11:53 PM
📊 15 updates
⏱️ 9 min read
📱 This article updates automatically every 10 minutes with breaking developments

Walmart has officially partnered with OpenAI to enable customers to shop directly through ChatGPT, marking a significant leap in integrating conversational AI into the retail experience. This collaboration allows shoppers to interact with Walmart's vast product inventory via ChatGPT, streamlining product discovery, recommendations, and purchases through natural language conversations.

The partnership builds on OpenAI’s advanced language models,...

The partnership builds on OpenAI’s advanced language models, particularly GPT-4, which Walmart is customizing with its proprietary retail data to create a tailored AI shopping assistant. This AI-powered tool lets customers add items to their carts simply by chatting or speaking with ChatGPT, effectively turning the chatbot into a virtual personal shopper and sales representative for Walmart. This integration is already driving substantial traffic, with ChatGPT responsible for about 20% of Walmart’s referral clicks online, reflecting the growing consumer adoption of AI-assisted shopping[3][4][7][8].

Beyond enhancing the customer experience, Walmart is also in...

Beyond enhancing the customer experience, Walmart is also investing heavily in AI workforce development through its Walmart Academy. In partnership with OpenAI, Walmart is providing AI training and certification programs to over 1.6 million U.S. associates. This initiative equips employees—from frontline cashiers to managers—with AI skills to leverage new technologies on the store floor and behind the scenes, ensuring that employees remain central to the future of retail amid rapid digital transformation[1][5][9].

This ChatGPT shopping integration follows earlier efforts by...

This ChatGPT shopping integration follows earlier efforts by Walmart and Microsoft to introduce generative AI-powered e-commerce search features, further simplifying product selection and boosting online sales efficiency. Walmart’s AI initiatives collectively aim to reshape the retail landscape by blending cutting-edge technology with human expertise, positioning the company at the forefront of AI-driven commerce[12].

Overall, Walmart and OpenAI’s collaboration represents a pio...

Overall, Walmart and OpenAI’s collaboration represents a pioneering step in retail innovation, making conversational AI a direct channel for shopping and signaling a broader shift toward AI-enhanced customer service and workforce empowerment in the U.S. retail sector.

🔄 Updated: 10/14/2025, 3:51:08 PM
Walmart has integrated OpenAI’s ChatGPT with its ecommerce platform, enabling customers to shop directly through conversational AI that handles product recommendations and cart additions via natural language. This retail-specific GPT-4 model, fine-tuned on Walmart’s proprietary data, drives 20% of Walmart’s referral clicks—translating to about 50 million shopping queries daily—and reflects Walmart’s strategic priority to fuse AI with retail operations to enhance shopping efficiency and customer engagement. CEO John Furner highlighted that providing AI-powered tools to both customers and over 1.6 million U.S. associates through OpenAI training will “rewrite the playbook and shape the future of retail” by combining advanced AI with human expertise[1][2][3][4].
🔄 Updated: 10/14/2025, 4:01:01 PM
As of October 14, 2025, there are no public reports or official statements indicating any **regulatory or government response** specifically addressing Walmart's new partnership with OpenAI to enable shopping directly through ChatGPT. The announcements and coverage focus on the technological and commercial aspects, with Walmart and OpenAI highlighting AI-driven convenience and personalization rather than regulatory concerns[1][3][5]. No concrete details, numbers, or government quotes related to legal or regulatory oversight have been disclosed in the current information available.
🔄 Updated: 10/14/2025, 4:11:16 PM
Consumer and public reaction to Walmart's new partnership with OpenAI has been notably positive, with ChatGPT already driving 20% of Walmart’s referral clicks as of August 2025, up 15% since July[3][5]. Despite referral traffic comprising less than 5% of Walmart’s total visits, users increasingly embrace the AI-powered shopping experience, reflecting the broader trend of about 50 million daily shopping queries on ChatGPT[3][5]. Walmart CEO Doug McMillon emphasized the transformation by stating, "There is a native AI experience coming that is multi-media, personalized and contextual," signaling consumer appetite for more interactive and convenient retail solutions[1].
🔄 Updated: 10/14/2025, 4:21:22 PM
Walmart’s collaboration with OpenAI to enable shopping directly through ChatGPT is already generating significant global attention, with ChatGPT driving 20% of Walmart’s referral traffic in the U.S., translating to roughly 50 million shopping queries daily worldwide[3][4][7]. This surge illustrates a broader international impact, as AI-driven shopping via ChatGPT is also boosting referrals for other major retailers like Etsy and Target, signaling a transformative shift in global e-commerce behavior fueled by conversational AI[3][4]. Walmart’s CEO Doug McMillon highlighted the initiative’s role in enhancing jobs globally, emphasizing that AI tools will "make the work better and more rewarding" for millions of employees, underscoring the international workforce development ambitions o
🔄 Updated: 10/14/2025, 4:31:27 PM
In a recent development, Walmart's partnership with OpenAI has been gaining attention, but the specific initiative of shopping directly through ChatGPT hasn't been officially announced. However, Walmart's existing collaboration with OpenAI on AI training has boosted its stock by about 5.5% following the partnership announcement in early September 2025[8]. Despite Walmart's stock not experiencing a significant surge following the broader AI deal, the company's initiative to embrace AI technology has been seen positively by investors, reflecting a growing interest in retail's digital transformation[4].
🔄 Updated: 10/14/2025, 4:41:24 PM
Walmart’s new partnership with OpenAI to enable shopping directly through ChatGPT is rapidly reshaping the competitive retail landscape by converting AI-driven chat into a major referral channel, now responsible for 20% of Walmart’s referral website clicks as of August 2025, up 15% from the previous month[3][7]. This surge in AI-driven shopping queries—about 50 million daily on ChatGPT, or 2% of its total prompts—is forcing rivals like Target, Etsy, and eBay to accelerate AI integration to keep pace, while Amazon leads with a $13.9 million Q1 2025 boost in ad revenue linked to its AI-driven retail solutions[3][12]. Walmart CEO John Furner stresses that eq
🔄 Updated: 10/14/2025, 4:51:32 PM
Walmart’s partnership with OpenAI to enable shopping directly through ChatGPT is already driving significant impact, with ChatGPT accounting for 20% of Walmart’s referral traffic as of August 2025, a 15% increase from the previous month, according to Similarweb data[3][6][7]. Industry experts highlight that 50 million daily shopping queries hit ChatGPT, reflecting a rapid shift in consumer behavior towards AI-powered shopping, signaling a transformative shift in ecommerce[3][6]. Walmart CEO John Furner emphasized the strategic focus on empowering employees with AI skills, stating, "We’re putting the most powerful technology of our time in their hands," underscoring how this integration combines human expertise with advanced AI to reshape retai
🔄 Updated: 10/14/2025, 5:01:29 PM
Consumer and public reaction to Walmart’s integration with OpenAI’s ChatGPT to enable direct shopping has been notably positive and increasingly engaged. Data from Similarweb shows that by August 2025, ChatGPT accounted for **20% of Walmart’s referral clicks**, a 15% increase from July, signaling rapid growth in AI-driven shopping traffic[1][4][13]. While referrals from ChatGPT still represent less than 5% of total site visits, this shift reflects a growing consumer comfort and curiosity with AI-assisted shopping, as millions of users—about **50 million ChatGPT queries per day**—turn to the chatbot for product recommendations and purchasing[1][13].
🔄 Updated: 10/14/2025, 5:11:36 PM
## Breaking News Update: Walmart and OpenAI Transform Online Shopping with Direct ChatGPT Integration Walmart has partnered with OpenAI to enable direct shopping through ChatGPT, revolutionizing how consumers interact with retail AI: the chatbot now drives 20% of Walmart’s referral traffic, up 15% from just a month prior, and handles a staggering 50 million shopping queries daily—about 2% of all ChatGPT prompts globally[3][7]. “We’re putting the most powerful technology of our time in their hands—giving them the skills to rewrite the playbook and shape the future of retail,” said Walmart CEO John Furner, as the retailer positions itself to outpace rivals by embedding generative AI directly into th
🔄 Updated: 10/14/2025, 5:21:37 PM
Walmart's partnership with OpenAI to enable shopping directly through ChatGPT is reshaping the competitive landscape by turning AI-driven conversational commerce into a major traffic source; ChatGPT now drives 20% of Walmart's referral clicks, translating to millions of daily shopping queries and challenging traditional e-commerce giants like Amazon and Target[3][7]. Additionally, Walmart's extensive AI workforce training program for 1.6 million U.S. associates further solidifies its strategic edge by embedding AI capabilities across all levels of its operations, signaling a shift toward AI-augmented retail labor and customer engagement[1][5]. This dual approach positions Walmart at the forefront of AI-powered retail transformation, intensifying competition in online shopping innovation.
🔄 Updated: 10/14/2025, 5:31:40 PM
Walmart has partnered with OpenAI to roll out a first-of-its-kind integration that allows customers to shop directly through ChatGPT by simply texting or speaking product requests, leveraging GPT-4’s advanced natural language capabilities to power a retail-specific conversational AI experience[2]. Early data from Similarweb shows this integration is already driving significant traffic: 20% of Walmart’s referral clicks now come from ChatGPT—a 15% jump from July to August 2025—despite overall referral traffic still accounting for less than 5% of total site visits[3][4]. “We focus on building a natural language understanding capability that is retail-specific,” a Walmart spokesperson noted, highlighting the company’s move to fine-tune Ope
🔄 Updated: 10/14/2025, 5:41:28 PM
In a significant shift in the retail landscape, Walmart's partnership with OpenAI is poised to revolutionize shopping experiences by enabling direct purchases through ChatGPT. This integration is expected to drive substantial changes in consumer behavior, with ChatGPT already generating 20% of Walmart's referral clicks, up 15% from July to August 2025[7]. As Walmart CEO John Furner noted, the focus is on empowering employees with AI skills, emphasizing that "people, not just technology, will define the retail sector’s next chapter"[1].
🔄 Updated: 10/14/2025, 5:51:42 PM
No formal regulatory or government response specific to Walmart's new partnership with OpenAI to enable shopping through ChatGPT has been reported as of October 14, 2025. Despite the rapid adoption—with ChatGPT driving 20% of Walmart's referral clicks and handling around 50 million shopping queries daily—no statements from regulators or government agencies have emerged addressing consumer protection, data privacy, or competition concerns related to this integration[1][5]. Walmart and OpenAI continue to emphasize workforce training and AI fluency certification to prepare employees, but regulatory scrutiny remains unreported at this stage[8][10].
🔄 Updated: 10/14/2025, 6:02:13 PM
There are currently no publicly reported regulatory or government responses specifically addressing Walmart’s collaboration with OpenAI to enable shopping directly through ChatGPT. Despite significant AI-driven changes in retail, no concrete government actions, regulations, or official statements have emerged related to this partnership as of October 14, 2025[1][4][8].
🔄 Updated: 10/14/2025, 6:11:53 PM
In a groundbreaking move, Walmart's partnership with OpenAI has enabled customers to shop directly through ChatGPT, signaling a significant shift in retail. According to experts, this integration could further enhance ChatGPT's existing role as a major traffic driver, currently responsible for 20% of Walmart's referral clicks[3][6]. Industry analysts note that while this represents less than 5% of total site visits, the rapid growth in AI-driven shopping queries—around 50 million daily—indicates a future where AI plays a central role in retail[7].
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