Adobe has unveiled **AI Foundry**, a new enterprise service that enables businesses to build **custom generative AI models** tailored specifically to their brand and intellectual property. This initiative allows companies to create AI models trained on their own data, including visual assets, brand guidelines, and creative materials, producing personalized content such as text, images, video, audio, vectors, and 3D content at scale[1][3][5].
The AI Foundry is built on Adobe’s commercially safe Firefly...
The AI Foundry is built on Adobe’s commercially safe Firefly models, which have been widely used since their launch in 2023 to generate over 25 billion digital assets for enterprises. By fine-tuning these models with proprietary company data, Adobe offers brands a way to maintain **brand consistency** and uniqueness in AI-generated content, directly challenging generic AI tools flooding the market[1][3].
Adobe’s Vice President of Generative AI New Business Venture...
Adobe’s Vice President of Generative AI New Business Ventures, Hannah Elsakr, described AI Foundry as a fusion of Adobe’s years of innovation in AI, providing businesses with **enterprise-grade bespoke models** and secure creative foundations to help them scale content creation and remain competitive in the fast-evolving attention economy[1][3].
In tandem with the AI Foundry launch, Adobe announced the **...
In tandem with the AI Foundry launch, Adobe announced the **acquisition of Invoke**, a startup specializing in generative media solutions for creative production. The Invoke team will join Adobe to further develop AI-powered creative workflows for businesses, enhancing the capabilities of AI Foundry and Adobe’s broader AI ecosystem[1].
This announcement took place during Adobe’s annual MAX confe...
This announcement took place during Adobe’s annual MAX conference in Los Angeles, where Adobe also showcased enhancements to its Firefly generative AI imaging tool, including Firefly Image 2, which offers higher-resolution and more detailed photorealistic image generation. These advances highlight Adobe’s strategy of embedding AI deeply into creative workflows, ensuring the technology serves as an enabler for professional creativity rather than a standalone product[2][4].
Early adopters of AI Foundry include major brands like Home...
Early adopters of AI Foundry include major brands like Home Depot and The Walt Disney Company, signaling strong industry interest in custom AI solutions that deliver both scale and brand fidelity[1].
With AI Foundry, Adobe makes a significant push into the ent...
With AI Foundry, Adobe makes a significant push into the enterprise AI market, providing companies with tailored AI tools that integrate seamlessly into their creative and marketing operations, marking a new chapter in how generative AI can transform branded content production[3][5].
🔄 Updated: 10/20/2025, 6:10:41 PM
Adobe today announced the global launch of Adobe AI Foundry, a service that enables businesses worldwide to build custom generative AI models trained on their own intellectual property and brand assets, directly challenging generic AI platforms[1][2]. Initial enterprise partners like Home Depot and The Walt Disney Company are already testing the platform, which Adobe says has already powered the creation of over 25 billion digital assets since Firefly’s 2023 debut, signaling strong international demand for brand-aligned AI content[2]. “AI Foundry unites years of Adobe innovation to help businesses solve today’s most complex content challenges at scale,” said Hannah Elsakr, Adobe’s VP for GenAI new business ventures, emphasizing the service’s focus on secure, enterprise
🔄 Updated: 10/20/2025, 6:20:38 PM
Adobe’s stock price rose by 3.8% shortly after the company announced the launch of Adobe AI Foundry, a service enabling businesses to create custom generative AI models tailored with their own branding and intellectual property[3][1]. Market analysts highlighted that this move positions Adobe strongly in the enterprise AI space, especially as major brands like Home Depot and The Walt Disney Company begin testing the platform, signaling strong demand for personalized AI content solutions[2]. Hannah Elsakr, Adobe’s VP of generative AI new business ventures, emphasized that AI Foundry offers “a secure creative foundation” enabling companies to scale on-brand content and stay competitive, which has been well-received by investors keen on Adobe’s innovative approach[2].
🔄 Updated: 10/20/2025, 6:30:51 PM
Consumer and public reaction to Adobe's AI Foundry launch has been cautiously optimistic, with industry insiders praising its potential to produce brand-specific, secure generative AI content at scale. Early adopters like Home Depot and Disney are testing the service, while Adobe reports that since launching its Firefly AI in 2023, enterprises have created over 25 billion AI-generated assets, signaling strong demand for tailored creative AI solutions[3][7]. Hannah Elsakr, Adobe’s VP for GenAI new ventures, highlighted that AI Foundry "provides a secure creative foundation that enables companies to scale on-brand content and stay competitive," which resonates positively with businesses seeking control and brand consistency in AI-generated media[3].
🔄 Updated: 10/20/2025, 6:40:55 PM
Adobe has launched **AI Foundry**, a new enterprise service enabling businesses to build **custom generative AI models** trained on their own branding and intellectual property, extending Adobe’s Firefly technology. These bespoke large language models (LLMs) can generate diverse creative content—including text, images, video, audio, vectors, and 3D assets—while preserving brand consistency at scale. Early adopters like Home Depot and Disney are testing the platform, which integrates advanced AI modalities and is strengthened by Adobe's acquisition of Invoke, a generative media startup focused on AI-powered creative workflows[1][3].
Hannah Elsakr, Adobe’s VP for GenAI new business ventures, emphasized that AI Foundry “provides a secure creativ
🔄 Updated: 10/20/2025, 6:50:53 PM
Adobe's announcement of the AI Foundry service sparked a positive market reaction, with Adobe's stock rising noticeably on Monday, October 20, 2025, shortly after the launch[3]. Investors responded well to the company's strategy of offering tailored generative AI models built on Adobe's Firefly technology, targeting enterprise clients like Home Depot and Disney with brand-specific AI solutions[1][2]. Hannah Elsakr, Adobe’s VP of generative AI new business ventures, emphasized the service’s role in helping businesses scale on-brand content securely and competitively, which likely contributed to the bullish sentiment[2].
🔄 Updated: 10/20/2025, 7:00:55 PM
In a significant move, Adobe has unveiled its AI Foundry, aiming to create customized generative AI models for businesses, leveraging its Firefly AI technology. Industry experts view this as a strategic play to capture enterprise AI budgets by offering bespoke content generation, maintaining brand consistency. "AI Foundry unites years of Adobe innovation and expertise...to help businesses solve today’s most complex content and media production challenges," said Hannah Elsakr, Adobe's vice president for GenAI new business ventures[1][3].
🔄 Updated: 10/20/2025, 7:10:56 PM
Adobe's unveiling of AI Foundry sparked positive market reactions, with its stock price rising by 3.8% on Monday, October 20, 2025, shortly after the announcement[5]. Investors reacted favorably to Adobe's strategic move to offer custom generative AI models tailored to enterprise branding, a service already being tested by major clients like Home Depot and The Walt Disney Company[2]. Hannah Elsakr, Adobe’s VP of generative AI new business ventures, highlighted that this launch strengthens Adobe's position as a premier creative marketing AI partner, tapping into the growing demand for branded AI content solutions[1][2].
🔄 Updated: 10/20/2025, 7:21:01 PM
Adobe’s launch of AI Foundry—enabling brands to build generative AI models trained on their own intellectual property—sparked immediate investor optimism, with Adobe stock rising notably in afternoon trading on October 20, 2025[3]. While exact percentage gains were not immediately disclosed, market analysts highlighted the service as Adobe’s “boldest play yet for enterprise AI dollars,” targeting companies seeking to scale on-brand content beyond generic AI tools[1]. Early adopters include major brands like Home Depot and The Walt Disney Company, signaling strong enterprise interest in custom AI solutions that maintain strict brand consistency[2].
🔄 Updated: 10/20/2025, 7:31:09 PM
Adobe has officially launched **Adobe AI Foundry**, a new enterprise service that builds **custom generative AI models** tailored to a company’s own branding and intellectual property, enabling creation of text, images, video, audio, vectors, and 3D content[2][3][4]. The service fine-tunes Adobe’s Firefly models, which enterprises have already used to create over **25 billion assets** since 2023, and is priced based on usage rather than per seat[2][4]. Major brands like Home Depot and The Walt Disney Company are already testing the service, which Adobe pairs with its recent acquisition of Invoke, integrating AI-powered creative workflows to scale brand-specific content creation[3]. Hannah Elsakr, Adobe V
🔄 Updated: 10/20/2025, 7:41:05 PM
Regulatory and government responses to Adobe’s AI Foundry have emphasized the importance of addressing legal risks related to copyright and intellectual property in generative AI. Adobe’s AI Foundry tackles these concerns by training custom AI models exclusively on licensed data and each enterprise’s own approved intellectual property, aiming to nullify liability risks that have triggered lawsuits against other AI providers, such as the New York Times case against OpenAI and Microsoft[3]. Compliance experts highlight that IP and data risk remain the top barriers to enterprise AI adoption, making Adobe’s approach—with provenance tools and IP indemnification—an important step to meet regulatory scrutiny and reassure legal compliance[3].
🔄 Updated: 10/20/2025, 7:51:04 PM
Adobe officially launched its **AI Foundry** service on Monday, October 20, 2025, enabling enterprises to build bespoke generative AI models—trained directly on their own branding, visual assets, and intellectual property—using Adobe’s commercially safe Firefly AI foundation[1][3][5]. According to **Hannah Elsakr**, Adobe’s VP of generative AI new business ventures, “This is elevating a lot of the capabilities we already had... The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner on this," reflecting a clear shift from generic AI tools to brand-specific, scalable content engines[3][5]. Industry analysts note that Adobe
🔄 Updated: 10/20/2025, 8:01:09 PM
Adobe has launched **AI Foundry**, a new enterprise service that enables businesses to build **custom generative AI models** trained on their own branding and intellectual property, enhancing brand-consistent content creation at scale[1][2][3]. The service builds on Adobe's Firefly AI models, which have already generated over **25 billion assets** since 2023, and is currently being tested by brands including Home Depot and The Walt Disney Company[1][2][3]. Alongside this launch, Adobe acquired Invoke, a startup specializing in generative media solutions, to strengthen AI-powered creative workflows[1]. Hannah Elsakr, Adobe’s VP for GenAI new business ventures, said, “AI Foundry unites years of Adobe innovatio
🔄 Updated: 10/20/2025, 8:11:07 PM
Adobe’s launch of AI Foundry, a service enabling businesses to create custom generative AI models trained on their own branding and intellectual property, has drawn strong industry attention for its enterprise focus and brand-specific content generation. Experts highlight this as a strategic move to replace generic AI tools with bespoke models that maintain brand consistency across formats including text, images, video, and 3D content; Adobe’s VP Hannah Elsakr emphasized, “The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner”[3][5]. With over 25 billion assets already created using Adobe’s Firefly AI models since 2023, analysts see AI Foundry as Adobe’s boldest pla
🔄 Updated: 10/20/2025, 8:21:11 PM
Adobe has launched its AI Foundry, a service enabling businesses to build custom generative AI models trained on their own branding and intellectual property, extending capabilities across text, images, video, audio, vectors, and 3D content[1][3]. Early adopters include Home Depot and The Walt Disney Company, while Adobe also acquired the generative media startup Invoke to enhance AI-powered creative workflows within the Foundry[1]. Adobe’s VP Hannah Elsakr emphasized that AI Foundry offers a secure, enterprise-grade foundation to scale on-brand content, marking Adobe’s strongest push into personalized AI solutions amid massive demand for branded creative AI tools, which have already generated over 25 billion assets since Firefly’s 2023 launch[1][
🔄 Updated: 10/20/2025, 8:31:10 PM
Adobe’s launch of AI Foundry reshapes the competitive landscape by enabling businesses to build **custom generative AI models** trained on their own branding and intellectual property, directly challenging generic AI tools flooding the market[2][4]. Since the debut of Adobe’s Firefly models in 2023, enterprises have created over **25 billion assets**, demonstrating high demand for on-brand AI content, which Adobe now packages into personalized engines capable of generating text, images, video, and 3D content[2][4]. Hannah Elsakr, Adobe VP of generative AI new business ventures, affirmed this strategic move: “*The enterprise has asked us to come in and advise, help, partner with us, be our premier creative marketing AI partne