Meta Platforms has significantly boosted the usage of its AI division following the launch of **Vibes**, a new short-form video feed featuring AI-generated video content. Since its rollout on September 26, 2025, Vibes has driven a sharp increase in app downloads and daily active users of Meta AI, highlighting a surge in user engagement with the company’s artificial intelligence offerings[3][15].
Vibes is integrated within the Meta AI app and accessible vi...
Vibes is integrated within the Meta AI app and accessible via the meta.ai website. It allows users to scroll through a continuous feed of AI-created video clips, which can be generated from scratch, remixed, or enhanced with visuals, music, and style layers. These videos can be shared not only on Vibes but also cross-posted to Instagram and Facebook stories or reels, helping to extend the reach of AI-generated content across Meta’s social ecosystem[4][14].
This new content feed is part of a broader strategy by Meta...
This new content feed is part of a broader strategy by Meta to leverage AI technologies to enhance user creativity and expand monetization opportunities. Meta AI already serves over 1 billion monthly users as of mid-2025, doubling its user base from 500 million in late 2024, with over 40 million daily users actively engaging with AI tools across Facebook, Instagram, WhatsApp, and the standalone Meta AI app launched earlier in 2025. The adoption of Vibes has further accelerated this growth, contributing to a 70% year-over-year increase in AI-supported Advantage & shopping ad campaigns, which now generate annual revenues surpassing $20 billion[1][9].
Meta’s AI division, recently reorganized under its Superinte...
Meta’s AI division, recently reorganized under its Superintelligence Labs, continues to develop advanced generative AI models while partnering with external creators like Midjourney and Black Forest Labs to power Vibes content. Although the feed has faced some criticism for its “uncanny valley” style AI-generated videos, Meta positions Vibes as a platform for creative experimentation and inspiration, aiming to establish the Meta AI app as a central hub for its expanding AI projects, including its AI glasses initiative[14][16].
Financially, Meta remains strong with a market capitalizatio...
Financially, Meta remains strong with a market capitalization of $1.86 trillion and nearly 4 billion monthly active users across its family of apps, leveraging AI innovations like Vibes to maintain its dominance in social media and digital advertising[16].
In summary, the introduction of Vibes has been a key catalys...
In summary, the introduction of Vibes has been a key catalyst in lifting Meta AI usage, attracting millions of new users and advertisers, and reinforcing Meta’s leadership in integrating artificial intelligence into social media experiences.
🔄 Updated: 10/20/2025, 6:40:39 PM
Meta's launch of the Vibes feature in its Meta AI app has significantly reshaped the competitive landscape by driving a major surge in user engagement, with daily active users jumping to 2.7 million as of October 17, 2025, from only 775,000 four weeks earlier[5]. This innovation, allowing users to create and share short AI-generated videos, positions Meta to challenge rivals like OpenAI’s Sora, leveraging its massive base of nearly 1 billion monthly Meta AI users and 4 million businesses using its AI tools[1][5]. Ambika Sharma, Chief Strategist at Pulp Strategy, highlights that Vibes marks a strategic shift, elevating AI from a supportive tool to a primary content creator, offering
🔄 Updated: 10/20/2025, 6:50:41 PM
**Breaking**—Meta AI’s mobile app saw daily active users rocket from 775,000 to 2.7 million in the four weeks following the September 25 launch of “Vibes,” a new short-form, AI-generated video feed, with app downloads surging to 300,000 per day—a 50% increase from just weeks earlier[5]. The feature, now live in Meta AI’s app and on meta.ai, allows users to create, remix, and share AI videos directly or cross-post to Facebook and Instagram, driving record engagement since its debut[2][5]. Evan from StockMKTNewz notes, “This launch is Meta’s boldest move yet to compete in AI-driven
🔄 Updated: 10/20/2025, 7:00:41 PM
**Breaking News Update**: Meta's new AI feature, "Vibes," is significantly boosting user engagement with Meta AI, particularly through its short-form AI-generated video creation capabilities. As of September 2025, Vibes has been crucial in enhancing Meta's AI-driven offerings, with Meta AI reaching nearly 1 billion monthly active users across platforms like Facebook and Instagram[1][2]. According to Ambika Sharma, a strategist at Pulp Strategy, Vibes offers both opportunities for scale and risks of content fatigue, as it places synthetic content alongside human-made posts[6].
🔄 Updated: 10/20/2025, 7:10:44 PM
Meta Platforms’ stock rose 2.6% on Monday following the launch of its new AI-powered video feed feature, Vibes, which significantly boosted user engagement on its Meta AI app and meta.ai platform[2][5]. This surge contributed to a broader rally driven by investor confidence in Meta’s expansive AI investments, pushing the company's market cap above $1.8 trillion after a 16-day winning streak that lifted shares by 17%[8]. CEO Mark Zuckerberg’s commitment to up to $72 billion in 2025 capital spending, including a recent $14.3 billion acquisition in the AI space, continues to fuel optimism that these AI initiatives will accelerate Meta’s revenue growth and strengthen its market position[2][15].
🔄 Updated: 10/20/2025, 7:20:49 PM
Meta Platforms has reported a sharp surge in Meta AI app usage following the September 25 launch of its new "Vibes" feature, an AI-generated short-form video feed. Daily active users jumped from around 775,000 to 2.7 million by mid-October 2025, with app downloads increasing to 300,000 per day, up from under 200,000 just weeks earlier, highlighting strong user engagement growth driven by creative video sharing and remixing capabilities[2][5][8]. Vibes allows users to create, remix, and share AI videos seamlessly across Meta’s platforms, contributing to Meta AI’s rapid expansion with over 1 billion monthly users as of mid-2025[1][4].
🔄 Updated: 10/20/2025, 7:30:55 PM
Meta’s launch of its AI-powered video platform *Vibes* has intensified regulatory scrutiny, with Senator Hawley demanding comprehensive documentation on Meta’s generative AI policies, including safety measures for minors and chatbot medical limitations, by a September 19 deadline[9]. Meanwhile, Meta has actively opposed state-level AI regulation, forming a super PAC to challenge proliferating AI bills—260 introduced across 40 states this year, with 22 enacted—focused on issues like deepfakes and misinformation[1][9][13]. On the federal side, Meta has partnered with the General Services Administration to provide its open-source Llama AI models to government agencies, aligning with federal AI adoption efforts despite the ongoing regulatory tensions[7][11].
🔄 Updated: 10/20/2025, 7:40:49 PM
Meta Platforms' new feature, **Vibes**, launched in late September 2025 within the Meta AI app, has driven a sharp surge in user engagement, with daily active users soaring from around 775,000 in mid-September to 2.7 million by October 17, alongside app downloads hitting 300,000 per day[5][8]. Vibes enables users to create, remix, and share short AI-generated videos, enhancing creative interaction and content discovery on Meta AI and meta.ai, boosting the platform’s already massive reach of 1 billion monthly AI users as of mid-2025[1][2][5].
🔄 Updated: 10/20/2025, 7:50:48 PM
## Vibes Lifts Meta AI Usage: Expert Analysis & Industry Impact
Meta’s new AI-generated video feed, Vibes—launched in late September 2025—sparked a 50% surge in Meta AI app downloads, now reaching 300,000 daily installs compared to under 200,000 prior to launch, and drove a sharp uptick in daily active users across iOS and Android platforms[3][5]. Ambika Sharma, Founder and Chief Strategist at Pulp Strategy, notes: “Vibes is a step up from earlier AI tools by making the feed itself synthetic, collapsing the distance between idea and finished product. The opportunity is scale, but the risk is audience fatigue if quality dips—authenticity
🔄 Updated: 10/20/2025, 8:00:55 PM
Meta’s new Vibes feature, launched on the Meta AI app and meta.ai in September 2025, has significantly boosted Meta AI usage by enabling users to create, remix, and share short AI-generated videos in a dedicated feed. This innovation has driven a surge in daily app downloads, rising to 300,000 per day from under 200,000, and contributed to Meta AI's milestone of nearly 1 billion monthly active users as of Q1 2025[1][3][4]. Technically, Vibes represents a shift from AI as a supportive tool to AI as the content canvas itself, allowing algorithmically generated synthetic videos to coexist alongside human-created posts, thereby expanding creative scale and personalized engagement but raising concerns about potentia
🔄 Updated: 10/20/2025, 8:10:53 PM
Meta’s AI-powered “Vibes” video feed, launched in early October 2025, triggered an immediate spike in Meta AI app downloads and daily active users, according to internal data viewed by TechCrunch[5]. The new feature, which allows users to create and share AI-generated videos, has not only boosted engagement but also reaffirmed investor confidence, with Meta’s shares rising 2.6% on Monday, October 20, 2025, as the company’s market cap surpasses $1.86 trillion[10]. “Meta’s rally reflects tangible AI momentum—unlike rivals, they’re already monetizing these innovations through better ad targeting and higher revenue per user,” noted a market analyst,
🔄 Updated: 10/20/2025, 8:20:51 PM
Meta’s launch of Vibes—a new AI-generated short-form video feed—has sparked mixed public reactions, with some users intrigued by the creativity and remixing potential, while others criticize it as “AI slop” and a source of low-quality, mindless content flooding the platform. Tech founders and executives on social media have openly mocked the feature; Arnaud Bertrand called it “an insane waste of resources,” and other critics warned it could promote addictive, low-value videos at the expense of authentic storytelling[6][11]. Meanwhile, some creators see opportunities for rapid content experimentation and micro-targeting, though concerns about audience fatigue remain[4].
🔄 Updated: 10/20/2025, 8:30:55 PM
Meta’s launch of the AI-generated video feed "Vibes" has sparked mixed consumer reactions, with users intrigued by the creative possibilities yet cautious about content quality. While Meta reports that Vibes offers personalized, expressive short videos from AI-powered creators across 40+ countries, some consumers warn of potential fatigue from low-quality AI content; Ambika Sharma, founder of Pulp Strategy, noted, “Authenticity is still the currency of the creator economy,” cautioning that audiences might switch off if the feed is filled with generic AI clips[1][4]. On social media, critiques have labeled the feature as “AI slop” with concerns over mindless content proliferation, reflecting a polarized public reception amid excitement and skepticism[8][
🔄 Updated: 10/20/2025, 8:40:48 PM
In a recent development, Meta's launch of **Vibes**, an AI-powered video feed, has sparked interest in government circles. As Meta continues to push for government adoption of its AI technology, regulatory bodies are scrutinizing AI policies closely. For instance, over 1,100 AI-related bills were introduced in the U.S. this year, with states like California actively considering AI safety legislation, underscoring the growing regulatory landscape around AI[1][3][13].
🔄 Updated: 10/20/2025, 8:50:46 PM
Meta’s launch of the Vibes AI video feed has significantly boosted Meta AI’s global reach, pushing monthly active users to 1 billion by mid-2025, doubling since late 2024. The platform, available in 22 countries and supporting 8 languages, is witnessing millions create and share AI-generated videos, with strong international uptake especially in India via WhatsApp and Facebook[1][2][10]. Meta’s AI expansion has sparked international interest, with ongoing collaborations, such as talks with Alphabet to enhance ad targeting, reflecting a broad global response to Meta’s AI innovations[4][8].
🔄 Updated: 10/20/2025, 9:00:49 PM
In a significant development, Meta AI's new feature "Vibes" has seen a substantial increase in app downloads and daily users, with daily downloads jumping to 300,000 from under 200,000 just weeks prior[3]. This surge in engagement underscores the growing appeal of AI-generated video content, which Vibes facilitates by allowing users to create, remix, and share short-form videos[2][4]. As Meta continues to invest in AI-driven technologies, the success of Vibes could have notable implications for Meta's financial performance and its position in the AI race, with CEO Mark Zuckerberg emphasizing the company's commitment to AI-driven innovation[1][2].