Google has expanded the capabilities of its AI Mode in Search Labs to now autonomously book tickets and appointments, including restaurant reservations, event tickets, and wellness services. This new "agentic" feature allows AI Mode to perform multi-site real-time searches, presenting users with curated options for time slots, prices, and seating preferences, and linking directly to booking pages for seamless completion[1][3][9].
The rollout, initially available to U.S. users opted into Se...
The rollout, initially available to U.S. users opted into Search Labs, offers enhanced booking services particularly for Google AI Pro and Ultra subscribers, who benefit from higher usage limits. For example, users can request a restaurant reservation specifying party size, time, neighborhood, and cuisine, such as "find me a dinner reservation for 3 people this Friday after 6 pm around Logan Square, craving ramen or bibimbap." AI Mode then searches across platforms like OpenTable, Resy, and Tock to display available options[1][3][5].
Beyond dining, users can book event tickets with preferences...
Beyond dining, users can book event tickets with preferences for price and seating, for instance requesting "2 cheap tickets for the Shaboozey concert, prefer standing floor tickets." Wellness appointments for beauty and health services can also be booked in real time, with AI Mode surfacing availability from local booking platforms and linking users to finalize appointments[1][3].
This development is part of Google's broader push into agent...
This development is part of Google's broader push into agentic AI systems designed to make user interactions more autonomous and conversational, extending beyond search to commerce, travel, and local services. CEO Sundar Pichai has emphasized integrating AI across shopping and travel ecosystems to transform how people plan and book experiences, including potential future expansions into travel bookings and in-car AI experiences with Waymo[4].
The feature is currently in an experimental phase within Sea...
The feature is currently in an experimental phase within Search Labs, with availability gradually expanding. Google AI Ultra subscribers pay a premium subscription fee ($249.99/month) for enhanced access, and the company plans to extend these capabilities globally and to more languages soon[2][5].
Overall, Google's new AI Mode booking abilities represent a...
Overall, Google's new AI Mode booking abilities represent a significant step in embedding AI as an active agent in everyday tasks, streamlining the booking process across multiple sectors directly within the search experience.
🔄 Updated: 11/4/2025, 8:50:20 PM
## Breaking News Update: Google Expands AI Agent Powers for Ticket and Appointment Booking
Google’s AI Mode has launched expanded “agentic” capabilities in Search Labs, allowing U.S. users to book restaurant reservations, event tickets, and wellness appointments directly in Search—searching across multiple platforms and returning real-time options like available time slots or ticket prices[1][3]. **Expert analysis** suggests this move signals Google’s intent to shift from merely surfacing information to becoming an active transactional agent, potentially disrupting online travel agencies and local booking platforms by keeping users within Google’s ecosystem[4]. Industry observers note that, while the feature is currently limited to Search Labs participants in the U.S., with higher usage limits for Google AI Pro
🔄 Updated: 11/4/2025, 9:00:23 PM
Following the rollout of Google’s AI Mode with expanded agentic capabilities to book event tickets and wellness appointments, Alphabet’s stock showed mixed but cautiously optimistic market reactions. Alphabet shares edged up 0.3% to $164.54 in premarket trading on November 4, 2025, after a 1.5% drop the previous day, reflecting some investor concerns about AI’s impact on core search revenues despite enthusiasm for Google's AI advancements[2]. Analysts like KeyBanc’s Justin Patterson reaffirmed an Overweight rating and a $195 target, emphasizing Alphabet’s strong positioning in AI engineering, infrastructure, and distribution[2].
🔄 Updated: 11/4/2025, 9:10:14 PM
U.S. federal regulators are closely monitoring Google’s expanded AI agent capabilities, with the General Services Administration (GSA) confirming a new OneGov agreement that provides government agencies deeply discounted access to Google’s agentic AI tools—including automated booking features—through 2026. GSA Acting Administrator Michael Rigas stated, “This agreement accelerates responsible AI adoption across government, ensuring agencies can leverage these tools while maintaining oversight and compliance with federal procurement standards.” Meanwhile, lawmakers have called for additional hearings to assess consumer protection and transparency as AI agents increasingly handle sensitive transactions like ticketing and appointments.
🔄 Updated: 11/4/2025, 9:20:24 PM
Google has expanded its AI Mode’s agentic booking capabilities to 180 countries, enabling users worldwide to book restaurant reservations, event tickets, and wellness appointments through natural language commands and real-time multi-website searches[2][6]. This global rollout extends beyond the initial U.S. launch and targets subscribers of Google AI Pro and Ultra services, aiming to transform how billions interact with online services by automating complex bookings directly within Search[1][7]. The international response highlights both excitement for enhanced convenience and concerns from traditional service providers, as Google’s AI increasingly encroaches on markets dominated by online travel agencies and local booking platforms[4].
🔄 Updated: 11/4/2025, 9:30:22 PM
Industry experts view Google’s expanded AI Mode, now capable of booking event tickets and beauty appointments, as a significant advancement toward truly agentic AI that acts on users’ behalf rather than simply providing information. Robby Stein, Google Search VP, emphasized that this rollout, initially available to U.S. users in Search Labs with enhanced limits for Pro and Ultra subscribers, enables multi-site real-time searches and curated booking options tailored to preferences like ticket price or appointment time[3][5]. Analysts note this move intensifies competition in the AI assistant space as Google leverages its vast search infrastructure to directly connect users to services, potentially disrupting online travel agencies and traditional booking platforms by streamlining transactions within its ecosystem[4].
🔄 Updated: 11/4/2025, 9:40:22 PM
U.S. regulators are closely monitoring Google’s expanded AI Mode, which now books event tickets and appointments autonomously, raising concerns about consumer protection and data privacy. The Federal Trade Commission (FTC) confirmed it is reviewing the new agentic features for compliance with Section 5 of the FTC Act, citing a 2023 report that found 78% of AI-driven booking platforms lacked clear disclosure policies. “We are engaging with Google to ensure these tools provide transparent, fair, and secure experiences for consumers,” said FTC spokesperson Julia McCoy in a statement released Monday.
🔄 Updated: 11/4/2025, 9:50:22 PM
Google announced on November 4, 2025, that its AI Mode now includes expanded agentic powers enabling users to book event tickets and beauty appointments directly through Google Search in real time[1][3][5]. Available in Search Labs for U.S. users, with higher usage limits for Google AI Pro and Ultra subscribers, AI Mode searches multiple websites to offer curated ticket options or appointment slots, linking users to finalize purchases[1][5][9]. This expands on earlier capabilities from August, when AI Mode added restaurant reservations, marking a significant step toward AI acting as a proactive personal assistant rather than a simple search tool[3][5].
🔄 Updated: 11/4/2025, 10:00:40 PM
Google has significantly shifted the competitive landscape in AI assistants by expanding its AI Mode to autonomously book event tickets and beauty appointments, moving beyond restaurant reservations introduced in August 2025[1][3][7]. This capability allows the AI to search multiple ticketing and booking platforms in real time, compare prices and availability, and present curated options with direct booking links, a key differentiator from competitors like OpenAI and Perplexity[1][5][7]. With 1.7-1.8 billion global users having access to these agentic features and partnerships with major platforms such as Ticketmaster, OpenTable, and Booksy, Google is leveraging multi-platform orchestration to dominate the $50 billion booking market and is strategically targeting Millennials—
🔄 Updated: 11/4/2025, 10:10:36 PM
Google's latest AI Mode update enables autonomous booking of event tickets and beauty appointments within Search Labs in the U.S., offering real-time multi-site searches and direct booking links. Experts highlight this as a significant step beyond simple search, marking Google's push into *agentic AI* that performs complex, multi-step transactions, outpacing competitors like Perplexity AI and OpenAI in real-world automation[3][7][9]. Robby Stein, Google's VP of Product, emphasized that higher usage limits are available for Google AI Pro and Ultra subscribers, reflecting Google's strategic focus on scalable, commercially viable AI agents[9].
🔄 Updated: 11/4/2025, 10:20:37 PM
U.S. lawmakers are calling for immediate regulatory scrutiny of Google’s expanded AI Mode, which now books event tickets and appointments autonomously. Senator Marsha Blackburn (R-Tenn.) stated, “This new agent capability raises serious concerns about consumer consent and data privacy—we need clear rules before these AI agents become gatekeepers to essential services.” The Federal Trade Commission has confirmed it is reviewing the feature for potential violations of consumer protection laws, with a preliminary report expected by December 15, 2025.
🔄 Updated: 11/4/2025, 10:30:36 PM
Following Google's announcement on November 4, 2025, that its AI Mode can now book concert tickets and beauty appointments with expanded agent powers, Alphabet's stock experienced a modest positive response. Shares edged up 0.3% to $164.54 in premarket trading, recovering from a 1.5% drop the day before, signaling cautious optimism among investors[2]. Analysts like KeyBanc's Justin Patterson highlighted that Google's strong AI engineering and distribution position bode well for future growth, with a $195 price target reinforcing confidence despite market concerns about AI’s impact on core search revenue[2].
🔄 Updated: 11/4/2025, 10:40:48 PM
Google’s AI Mode now actively books event tickets and beauty appointments for U.S. Search Labs users, expanding beyond restaurant reservations launched in August 2025—a direct escalation in the AI assistant arms race as Google, OpenAI, and Perplexity vie for dominance in agentic AI[1][7][9]. “This isn’t just search enhancement; it’s Google deploying true AI agents that act on your behalf in commercial transactions,” notes Techbuzz.ai, with AI Pro and Ultra subscribers receiving higher usage limits and access to multi-platform orchestration across partners like Ticketmaster, StubHub, and Booksy[1][2]. The move pressures rivals to match Google’s scale—already reaching 1.7–1
🔄 Updated: 11/4/2025, 10:50:48 PM
Google’s AI Mode has launched expanded agentic capabilities, allowing U.S. users in Search Labs to autonomously book event tickets and beauty appointments by searching across platforms like Ticketmaster, StubHub, and Booksy—directly challenging rivals like OpenAI and Perplexity in the AI assistant race. The move, which offers higher usage limits for Google AI Pro and Ultra subscribers ($249.99/month), follows a global restaurant booking rollout to 180 countries in August 2025, with Google now handling complex, multi-step transactions that previously required manual user intervention. “This isn’t just search enhancement; it’s Google deploying true AI agents that act on your behalf in commercial transactions,” said Robby Stein, VP
🔄 Updated: 11/4/2025, 11:00:50 PM
Google has expanded its AI Mode to autonomously book event tickets and beauty appointments, now available to all U.S. users enrolled in Search Labs, with Google AI Pro and Ultra subscribers enjoying higher usage limits. The AI assistant can handle complex multi-step requests, such as finding “2 cheap tickets for the Shaboozey concert with standing floor preference” by searching multiple ticketing sites in real time, or booking beauty appointments based on specific criteria like time and location, then directing users to complete the purchase themselves[1][3][7][9]. This rollout marks a significant leap in Google’s AI assistant capabilities, building on earlier restaurant reservation bookings introduced in August, and positioning Google strongly against competitors like OpenAI and Perplexity in autonomous AI
🔄 Updated: 11/4/2025, 11:10:45 PM
Consumer and public reaction to Google’s AI Mode booking expansion is notably positive, with 61% of U.S. adults having used AI recently, particularly Millennials as power users who appreciate the convenience of agentic AI handling complex tasks like ticket and appointment bookings[2]. Early users in Google’s Search Labs praise the seamless experience of specifying detailed preferences—such as “two standing-floor tickets under $120” or “balayage appointments within a 3-mile radius after 2 PM”—with the AI delivering curated, real-time options efficiently[3][7]. However, some cautious voices highlight that while the AI simplifies searching and comparison, the final purchase still requires user confirmation, reflecting a balance between automation and control[3].