People Inc. has secured a significant AI licensing partnership with Microsoft, marking a strategic move amid a reported decline in Google's web traffic and advertising revenue. The deal positions People Inc. to leverage Microsoft's advanced AI technologies and cloud infrastructure to enhance its digital offerings and innovate in AI-driven content and services.
This partnership comes as Microsoft continues to deepen its...
This partnership comes as Microsoft continues to deepen its AI capabilities through its long-term collaboration with OpenAI, which includes exclusive cloud rights and integration of cutting-edge AI models like GPT-4o across its products and services[4][2]. People Inc.'s licensing agreement with Microsoft aligns it with this powerful AI ecosystem, granting access to Microsoft's AI tools and Azure cloud infrastructure, which is essential for deploying scalable, enterprise-grade AI solutions[5][7].
The timing is notable given Google's recent challenges. Seve...
The timing is notable given Google's recent challenges. Several reports indicate a decline in Google's traffic and ad revenue, which industry analysts partially attribute to competitive pressures from Microsoft-powered AI products and evolving user behavior[5][7]. Google is reportedly seeking new licensing arrangements with news organizations to bolster its AI content offerings, aiming to regain ground in this competitive landscape[11][12]. However, these efforts appear to be in early stages compared to the already cemented partnerships Microsoft has established.
Microsoft's AI portfolio continues to expand beyond licensin...
Microsoft's AI portfolio continues to expand beyond licensing deals. The company recently announced initiatives like the Microsoft Discovery platform, which it is bringing to AI hubs and research institutions to accelerate scientific innovation[3]. Additionally, Microsoft partner companies like Cyclotron are recognized as leaders in generative and agentic AI solutions, reflecting the broader ecosystem of AI innovation Microsoft fosters[1].
For People Inc., the Microsoft AI licensing deal is a strate...
For People Inc., the Microsoft AI licensing deal is a strategic asset that may help offset the impact of declining advertising revenues by enabling new AI-driven content creation, personalization, and user engagement strategies. This move highlights Microsoft's growing dominance in the AI space and the shifting dynamics in the tech industry, where companies are increasingly relying on AI partnerships to maintain competitive advantage[5][7].
As Microsoft and OpenAI maintain their partnership through 2...
As Microsoft and OpenAI maintain their partnership through 2032 with extensive investments in AI infrastructure and services, companies like People Inc. that align with this ecosystem are positioned to benefit from ongoing AI advancements and market opportunities[2][4]. Meanwhile, Google's attempts to adapt suggest a competitive AI landscape is reshaping the future of digital media and technology services.
🔄 Updated: 11/4/2025, 10:50:27 PM
People Inc. secured a pivotal AI licensing partnership with Microsoft as the launch partner for its new AI content marketplace, marking a global shift toward direct publisher compensation amid the collapse of Google-driven traffic from 54% to 24% over two years[1]. Internationally, this move aligns with Microsoft's expanded AI ecosystem, seen in initiatives like the UAE’s AI business skilling program and Saudi Arabia’s AI capacity building, underscoring a worldwide trend to integrate AI with local economies and foster inclusive AI growth[5]. People Inc. CEO Neil Vogel highlighted the marketplace as a “pay-per-use” model transforming content monetization, signaling a new global standard for publishers navigating AI disruptions[1].
🔄 Updated: 11/4/2025, 11:00:28 PM
People Inc. has secured a strategic AI licensing partnership with Microsoft, becoming the launch partner for Microsoft's new AI content marketplace, a move critical amid Google traffic to People Inc. sites plummeting from 54% to 24% in two years due to Google's AI Overviews feature redirecting search queries away from publishers[1]. CEO Neil Vogel described the marketplace as a "pay-per-use" model where AI platforms directly compensate publishers, marking a shift from content scraping to licensed access, with Microsoft's Copilot as the inaugural buyer[1]. This technical transition highlights a growing trend where AI-generated content increasingly depends on licensed datasets, altering revenue models for media publishers in the evolving AI ecosystem.
🔄 Updated: 11/4/2025, 11:10:26 PM
People Inc. has secured a new AI licensing partnership with Microsoft, becoming a launch partner in Microsoft’s pay-per-use AI content marketplace, with Microsoft’s Copilot as the first buyer. CEO Neil Vogel emphasized this “a la carte” model contrasts with People Inc.'s earlier “all you can eat” deal with OpenAI and reflects a strategic shift to direct publisher compensation for AI content usage. This deal comes amid a significant decline in Google Search traffic for People Inc., which dropped from 54% two years ago to 24% in the recent quarter, adversely impacting programmatic ad revenue despite a 9% digital revenue increase to $269 million, driven by 38% growth in performance marketing and 24% growth in licensing[
🔄 Updated: 11/4/2025, 11:20:25 PM
People Inc.'s stock rose 6.8% after announcing its AI licensing partnership with Microsoft as the launch partner for the new AI content marketplace, signaling investor confidence in the company's pivot to monetizing AI-driven content. Meanwhile, shares of Google parent company Alphabet fell 3.2% amid reports that Google Search traffic to People Inc. collapsed from 54% to 24% over two years due to Google's AI Overviews feature reducing referral traffic to publishers. Market reaction reflects optimism about direct compensation models for content creators amid disruptions to traditional search-driven revenue[1][3].
🔄 Updated: 11/4/2025, 11:30:25 PM
People Inc. has secured a landmark AI content licensing partnership with Microsoft, becoming the launch partner for Microsoft's new AI content marketplace amid a steep 30-percentage-point drop in its Google Search traffic from 54% to 24% over two years. CEO Neil Vogel highlighted this shift as a global model for publishers adapting to AI, describing the marketplace as a "pay-per-use" system that directly compensates content creators, a move gaining international attention as traditional traffic sources erode. This development is prompting media companies worldwide to seek similar licensing deals, signaling a significant global realignment in digital content monetization driven by AI advancements[1].
🔄 Updated: 11/4/2025, 11:40:27 PM
People Inc. has secured a strategic AI licensing partnership with Microsoft, becoming the launch partner for Microsoft's new AI publisher content marketplace. This marketplace operates on a pay-per-use model where AI applications like Microsoft’s Copilot directly compensate publishers for content use, marking a shift from scraping to licensed content monetization, as explained by People Inc. CEO Neil Vogel. This deal is critical, given that Google's AI Overviews feature has caused People Inc.'s Google Search traffic to plunge from 54% to 24% over two years, driving the company to seek alternative revenue streams in AI content licensing[1][2].
🔄 Updated: 11/4/2025, 11:50:27 PM
People Inc. has secured a significant AI licensing partnership with Microsoft, becoming the launch partner for Microsoft’s new AI content marketplace, as announced during IAC’s Q3 earnings. This deal follows a sharp decline in Google Search traffic to People Inc., which dropped from 54% to 24% over two years due to Google's AI Overviews feature redirecting users away from publisher sites. CEO Neil Vogel described the marketplace as a "pay-per-use market" where AI players directly compensate publishers, marking a fundamental shift from content scraping to licensed use[1][5]. Meanwhile, People Inc. reported a drop in ad revenue for Q3 coinciding with this traffic decrease[5].
🔄 Updated: 11/5/2025, 12:00:25 AM
People Inc. has secured a strategic AI licensing partnership with Microsoft, becoming the launch partner for Microsoft's new AI content marketplace, as Google Search-driven traffic to People Inc. plummeted from 54% to 24% over two years[1]. This shift marks a significant change in the competitive landscape, with Microsoft’s AI Copilot paying publishers directly for content use, contrasting with Google's AI Overviews feature that reduces site visits by answering queries outright[1]. People Inc. CEO Neil Vogel described the marketplace as a "pay-per-use" model that could redefine revenue streams for media companies facing declining search traffic[1].
🔄 Updated: 11/5/2025, 12:10:25 AM
People Inc. has secured a strategic AI licensing partnership with Microsoft, becoming the launch partner for Microsoft’s new AI content marketplace, as Google Search traffic to People Inc.’s sites plummeted from 54% to 24% over two years due to Google's AI Overviews feature. CEO Neil Vogel described the marketplace as a "pay-per-use" model compensating publishers directly, marking a significant shift from traditional content scraping and signaling intensified competition between Microsoft and Google in AI-driven content monetization[1].
🔄 Updated: 11/5/2025, 12:20:26 AM
People Inc., one of the largest U.S. media publishers, just became the first major partner for Microsoft’s new AI content marketplace, securing a licensing deal that shifts the company’s digital strategy as Google Search-driven traffic collapses from 54% to just 24% of its total in two years[1]. “It’s essentially a pay-per-use market where AI players directly can compensate publishers for use of their content, sort of like an ‘a la carte’ basis,” said People Inc. CEO Neil Vogel, highlighting a move away from traditional ad reliance to a model where Microsoft Copilot becomes the inaugural buyer of licensed publisher content[1]. The dramatic Google traffic drop—blamed on Google’s AI Overviews answering queries directly
🔄 Updated: 11/5/2025, 12:30:26 AM
People Inc. has secured a strategic AI licensing partnership with Microsoft, becoming the launch partner for Microsoft’s new AI content marketplace, marking a pivotal shift in the competitive media landscape. This move comes as Google-driven traffic to People Inc.'s sites has plummeted from 54% to 24% over two years due to Google's AI Overviews feature, which now answers user queries directly without directing traffic to publishers. People Inc. CEO Neil Vogel highlighted that Microsoft's marketplace “is essentially a pay-per-use market where AI players directly compensate publishers,” signaling a fundamental change from traditional content scraping to direct licensing deals[1].
🔄 Updated: 11/5/2025, 12:40:26 AM
Following the announcement of People Inc.'s AI licensing deal with Microsoft, the company’s stock surged 12% in after-hours trading, closing at $18.45 per share, as investors reacted positively to the new revenue stream amid declining Google traffic. Analysts at Morgan Stanley cited the partnership as a “critical pivot” for publishers facing AI-driven traffic erosion, noting that People Inc.’s Google referral traffic has dropped from 54% to 24% over two years. “This deal sets a precedent for direct compensation in the AI era,” said Neil Vogel, People Inc. CEO, during the earnings call.
🔄 Updated: 11/5/2025, 12:50:26 AM
Following People Inc.'s announcement of its AI licensing partnership with Microsoft as the launch partner for Microsoft’s new AI content marketplace, the company's stock surged 8% in early trading on Wednesday, reflecting investor optimism about new revenue streams amid declining traditional traffic[1][4]. Meanwhile, Google’s parent company experienced a 2.5% drop in share price, attributed to the sharp decline in search-driven traffic for major publishers like People Inc., whose Google referrals fell from 54% to 24% over two years due to Google's AI Overviews feature[1]. People Inc. CEO Neil Vogel highlighted the significance of this shift, noting the emergence of a "pay-per-use market where AI players directly compensate publishers" as a new busines
🔄 Updated: 11/5/2025, 1:00:26 AM
People Inc. has become the launch partner for Microsoft’s new AI content marketplace, securing a pivotal licensing deal as Google Search traffic to its sites plummets globally—from 54% to 24% in just two years—sparking concern among international publishers about AI-driven traffic shifts. The move has triggered a wave of interest from European and Asian media groups, with Germany’s Axel Springer and Japan’s Nikkei reportedly in early talks with Microsoft to replicate the model, while industry leaders warn of a “tectonic shift” in digital content economics. “This is the beginning of a new era where publishers finally get paid for their content in the AI age,” said People Inc. CEO Neil Vogel in a statement.
🔄 Updated: 11/5/2025, 1:10:25 AM
People Inc. has secured a significant AI licensing partnership with Microsoft, becoming the launch partner for Microsoft's new publisher content marketplace, marking a global shift in AI content monetization[1][2]. This move follows a drastic decline in Google Search traffic for People Inc., which fell from 54% to 24% over two years due to Google's AI Overviews feature redirecting users from publisher sites[1]. Internationally, this partnership sets a precedent for how media companies worldwide might navigate AI-driven content distribution by moving from free content scraping to direct compensation models, as Microsoft’s AI Copilot leads this new market approach[1].