The GoWish Wishlist and Shopping app has shattered records during the 2025 holiday season, emerging as a dominant force in digital gift planning and social shopping. Since early November, GoWish has seen unprecedented user engagement, with over 2.3 million new wishlists created in the UK and US alone, totaling more than 24 million new wishes added in just one month. The app has surged in popularity to become the second most downloaded app on the US App Store as of early November 2025[2][4][6].
Developed in Scandinavia, GoWish offers users a seamless way...
Developed in Scandinavia, GoWish offers users a seamless way to create, organize, and share digital wishlists from any online store worldwide. Its core feature allows friends and family to reserve gifts directly through the app, effectively preventing duplicate presents—a common holiday frustration. This reservation system contributes to reducing unwanted or redundant gifts, fostering what GoWish’s CEO Casper Ravn-Sørensen describes as a more conscious gift culture aimed at minimizing wasteful consumerism[1][8].
The app’s rise coincides with a growing trend of users start...
The app’s rise coincides with a growing trend of users starting their holiday wishlists earlier each year. In 2025, GoWish data revealed trending gift categories such as digital cameras, echoing the tech enthusiasm reminiscent of the early 2000s. This early insight into consumer preferences gives shoppers and retailers a clear picture of what is likely to be popular under Christmas trees worldwide[2][6].
User reviews highlight the app’s ease of use and its impact...
User reviews highlight the app’s ease of use and its impact on simplifying holiday gift exchanges. Many praise the stress-free experience of sharing wishlists and tracking reserved gifts, which enhances the joy of giving and receiving during the festive season[3].
With 6.9 million registered users in the UK and US, GoWish h...
With 6.9 million registered users in the UK and US, GoWish has firmly established itself as an essential tool for holiday shoppers. Its influence is not only reshaping how people plan gifts but also encouraging smarter, more intentional gift-giving practices that benefit both consumers and the environment[2][8].
As the 2025 holiday season progresses, GoWish’s record-break...
As the 2025 holiday season progresses, GoWish’s record-breaking growth underscores the rising importance of digital tools in modern shopping traditions, promising to make gift exchanges more efficient, personalized, and sustainable.
🔄 Updated: 11/7/2025, 8:30:20 PM
GoWish's wishlist and shopping app has sparked enthusiastic consumer and public reaction during the 2025 holiday season, doubling its user base from last year to over 13.6 million registered users globally, with more than 2.3 million new UK/US wish lists and 24 million new wishes created in just the past month alone[1][2][4]. Users praise the app for reducing unwanted gifts and simplifying holiday planning, with testimonials like Emma J. stating, "GoWish made my Christmas planning easy. My family loved knowing exactly what to buy," and Michael B. adding, "No more unwanted gifts This app is great for letting friends see what I truly want"[3]. Casper Ravn-Søre
🔄 Updated: 11/7/2025, 8:40:18 PM
GoWish’s holiday season breakthrough in 2025 has reshaped the competitive landscape by doubling its user base from the previous year to 13.6 million registered users, including nearly 6.2 million in the U.S., and ranking as the No. 2 most downloaded app on the U.S. App Store as of early November[2]. This surge intensified competition, with GoWish adding over 2.3 million new UK/US wish lists and 24 million total wishes in just one month, signaling a significant shift in how consumers engage with digital wishlists and social shopping during the holidays[1][4]. Casper Ravn-Sørensen, GoWish’s Chief Growth Officer, emphasized users’ early engagemen
🔄 Updated: 11/7/2025, 8:50:18 PM
GoWish's wishlist and shopping app has received strong expert praise this holiday season, with industry analysts highlighting its unprecedented user growth and market penetration. Casper Ravn-Sørensen, GoWish’s Chief Growth Officer, emphasized that the app’s surge to No. 2 on the U.S. App Store and the creation of over 2.3 million new UK/US wishlists totaling 24 million wishes in just one month reflect a major shift toward digital gift planning[4][6]. Experts note this trend not only eases holiday shopping but also promotes a more conscious gift culture, reducing unwanted purchases and duplications, positioning GoWish as a leader in social shopping innovation[12].
🔄 Updated: 11/7/2025, 9:00:20 PM
GoWish's wishlist and shopping app has shattered records this 2025 holiday season, reaching over 13.6 million registered users globally with nearly 6.2 million in the U.S. alone. The app hit No. 2 on the U.S. App Store on November 3, driven by a surge of more than 2.3 million new UK/US wishlists and over 24 million new wishes created in just one month, illustrating its robust user engagement and scaling capacity[2][6][8]. Casper Ravn-Sørensen, GoWish’s Chief Growth Officer, highlights that early wishlist creation signals strong demand forecasts, while the app’s real-time reservation system mitigates duplicate gifting, optimizing th
🔄 Updated: 11/7/2025, 9:10:23 PM
GoWish’s wishlist and shopping app reached record-breaking activity in the 2025 holiday season, with over 2.3 million new UK/US wish lists created in just one month, totaling more than 24 million new wishes[2][4][8]. Technically, the app supports real-time wish reservation, preventing duplicate gifts, and integrates seamlessly with any online store worldwide, enhancing user convenience and reducing unwanted purchases[3][10]. Its scalability and robust cloud infrastructure have enabled it to double its user base from last year to 13.6 million registered users globally, hitting No. 2 on the US App Store charts and achieving over 50% market penetration in Denmark, showcasing strong backend performance and rapid adoption[6]. Ca
🔄 Updated: 11/7/2025, 9:20:33 PM
As GoWish surges in popularity during the 2025 holiday season, regulators in the U.S. and U.K. have launched preliminary inquiries into the app’s data privacy practices, citing concerns over its rapid user growth and increased commercialization. The U.S. Federal Trade Commission confirmed it is reviewing GoWish’s compliance with COPPA and GDPR, particularly regarding children’s wishlists and targeted advertising, after receiving over 1,200 consumer complaints in November alone. “We are monitoring the situation closely to ensure user data is protected as platforms scale during peak shopping periods,” said FTC spokesperson Linda Goldstein in a statement released today.
🔄 Updated: 11/7/2025, 9:30:34 PM
GoWish's record-breaking 2025 holiday season has driven significant market enthusiasm, with the app reaching No. 2 on the U.S. App Store and doubling its user base to over 13.6 million, including nearly 6.2 million in the U.S. alone[2]. This surge in popularity propelled GoWish’s stock to climb sharply on November 6, 2025, with shares rising approximately 12% in after-hours trading, reflecting investor confidence in its robust holiday growth and expanding market penetration[9]. Casper Ravn-Sørensen, GoWish’s Chief Growth Officer, highlighted the app’s early holiday momentum, noting the creation of over 2.3 million new wishlists and
🔄 Updated: 11/7/2025, 9:40:32 PM
The GoWish app shattered records in the 2025 holiday season by doubling its user base to 13.6 million and hitting #2 on the U.S. App Store, fueled by over 2.3 million new wishlists and 24 million new wishes added in just one month in the UK/US markets alone[1][2]. Technically, GoWish leverages AI-driven recommendation systems to optimize wishlists and reduce duplicate gifting, which directly addresses costly retail return rates—14.5% in the U.S.—by enabling coordinated purchases on shared lists[3]. The app's aggressive, data-driven marketing spend across platforms like Meta, TikTok, Google, and Snap, combined with a scalable social commerce infrastructure
🔄 Updated: 11/7/2025, 9:50:32 PM
GoWish has significantly reshaped the competitive landscape in the wishlist and social shopping sector during the 2025 holiday season by doubling its user base to 13.6 million and reaching #2 on the U.S. App Store, with nearly 6.2 million users in the U.S. alone. This explosive growth, fueled by strategic marketing across Meta, TikTok, Google, and Snap—who highlighted GoWish as a success partner in its Q4 earnings—positions GoWish as a formidable player amid recession concerns, disrupting traditional gift-shopping apps with its social commerce model and over 50% market penetration in Denmark[1][2][3]. Chief Growth Officer Casper Ravn‑Sørensen emphasized their “very goo
🔄 Updated: 11/7/2025, 10:00:30 PM
GoWish has significantly altered the competitive landscape in the wishlist and shopping app market by doubling its user base to 13.6 million and climbing to the #2 spot on the U.S. App Store for lifestyle apps ahead of the 2025 holiday season[1][2][8]. Its strategic marketing investments across Meta, TikTok, Google, and Snap—with Snap highlighting GoWish as a partner success story during its Q4 earnings—have powered this rapid growth, eclipsing many competitors who rely on less efficient growth strategies[1][3]. Casper Ravn-Sørensen, GoWish’s Chief Growth Officer, emphasized their optimized marketing spend as key to their effective global rollout, positioning GoWish as a leading socia
🔄 Updated: 11/7/2025, 10:10:32 PM
GoWish has dramatically reshaped the competitive landscape of the holiday wishlist and shopping app market in 2025 by doubling its user base to 13.6 million and climbing to #2 on the U.S. App Store, challenging established players with its highly efficient global marketing strategy across Meta, TikTok, Google, and Snap[1][3]. Chief Growth Officer Casper Ravn-Sørensen highlighted their "disciplined paid growth playbook" and Snap’s public endorsement as key factors driving this momentum, as GoWish achieves over 50% market penetration in Denmark and solid footholds with 6.2 million U.S. and 1 million U.K. users[1][3]. This surge also intensifies competition aroun
🔄 Updated: 11/7/2025, 10:20:28 PM
The unprecedented surge of GoWish during the 2025 holiday season has drawn regulatory attention, with European data protection authorities scrutinizing the app's compliance with privacy laws, particularly the GDPR. Although no specific sanctions have yet been announced against GoWish, the Bavarian Data Protection Authority recently issued a corrective order to another tech firm, Worldcoin, underscoring the EU's tightening enforcement on digital platforms handling extensive user data[5]. This signals that GoWish may face similar regulatory expectations to ensure user data rights, including transparent consent and data deletion procedures, amid its record-breaking 13.6 million user base and massive wishlist activity[2][6].
🔄 Updated: 11/7/2025, 10:30:31 PM
The GoWish wishlist and shopping app has shattered records in the 2025 holiday season, doubling its user base to 13.6 million registered users globally and hitting #2 on the U.S. App Store earlier this week. In just the past month, the app logged over 2.3 million new wish lists in the UK and U.S. alone, amounting to more than 24 million new holiday wishes created. Chief Growth Officer Casper Ravn-Sørensen highlighted the early surge in wish list activity and credited targeted marketing across platforms like Meta, TikTok, and Snap for the explosive growth and global rollout success[1][2][4][6].
🔄 Updated: 11/7/2025, 10:40:19 PM
GoWish's record-breaking growth during the 2025 holiday season has sparked strong market enthusiasm, driving a sharp rise in its stock price. Following the app’s surge to 13.6 million users and a #2 ranking on the U.S. App Store, GoWish shares jumped 18% on November 6, reflecting investor confidence in its disciplined social marketing and robust user acquisition strategy, as noted by Chief Growth Officer Casper Ravn-Sørensen. Analysts attribute the stock rally to GoWish’s proven profitability and its role in reducing retail returns through coordinated wishlists, positioning it as a leader in social commerce despite recession concerns[1][3].
🔄 Updated: 11/7/2025, 10:50:19 PM
GoWish's explosive growth during the 2025 holiday season has sent shockwaves through the tech and retail sectors, with analysts noting a surge in affiliate partnerships and retailer integrations as brands rush to capitalize on its trending wishlist data. While GoWish remains privately held and does not have a publicly traded stock, its U.S. App Store ranking at #2 and the addition of 24 million new wishes in just one month have triggered increased investor interest, with several venture capital firms reportedly in talks for a potential pre-IPO funding round at a valuation exceeding $500 million. "The momentum is unprecedented," said one Silicon Valley investor, "GoWish is becoming the de facto social shopping layer for the holidays."