Perplexity, the rapidly growing AI-powered search platform, has struck a major, multi-year licensing agreement with Getty Images, one of the world's largest and most respected visual content creators and marketplaces. The deal, announced on October 31, 2025, grants Perplexity the rights to display Getty Images’ extensive collection of creative and editorial imagery across its AI-driven search and discovery tools, significantly enhancing the visual experience for Perplexity’s users[2][4][5].
Under the terms of the agreement, Perplexity will deeply int...
Under the terms of the agreement, Perplexity will deeply integrate Getty Images’ API technology into its content creation and display workflows. This integration will allow Perplexity to offer its users access to high-quality, professionally produced images, setting a new standard for visual content in AI-powered search platforms[2][4][5]. The partnership is a clear response to the increasing demand for rich, reliable, and legally compliant visuals in the age of generative AI and digital content consumption.
A key feature of the collaboration is an enhanced focus on p...
A key feature of the collaboration is an enhanced focus on proper image attribution. Perplexity has committed to improving how it displays imagery by including clear image credits and direct links to the original source. This move is designed to educate users on the legal and ethical use of licensed content and to ensure that photographers, artists, and contributors receive appropriate recognition for their work[2][4][5]. Getty Images’ Vice President of Strategic Development, Nick Unsworth, emphasized that the agreement “acknowledges the importance of properly attributed content and its value in enhancing AI-powered products,” and expressed optimism that the partnership would lead to a more engaging and reliable user experience[2].
The deal arrives at a time when the use of copyrighted conte...
The deal arrives at a time when the use of copyrighted content by AI platforms is under intense scrutiny. Getty Images, which also licenses content to platforms such as iStock and Unsplash, has previously taken legal action against companies like Stability AI for unauthorized image scraping[4]. Perplexity, too, has faced copyright lawsuits from major publishers, prompting the company to adopt revenue-sharing models and form partnerships with established media brands[4]. This latest agreement signals both companies’ commitment to navigating the complex landscape of digital rights while fostering innovation.
Investors reacted positively to the news, with Getty Images’...
Investors reacted positively to the news, with Getty Images’ shares surging as much as 50% in early trading following the announcement, according to Reuters[4]. Other reports noted a 19% jump in the stock price, reflecting strong market confidence in the strategic value of the partnership[3]. Analysts suggest that the deal could significantly expand the distribution of Getty Images’ content into the burgeoning AI application space, while providing Perplexity with a competitive edge in delivering credible, visually enriched answers to its users[5].
The partnership is also seen as part of a broader industry t...
The partnership is also seen as part of a broader industry trend, where digital platforms and AI providers are increasingly entering licensing agreements to ensure legal compliance, respect intellectual property, and generate new revenue streams[4]. For Getty Images, the collaboration supports its broader strategy to enable safe, licensed use of its content in generative AI tools. For Perplexity, access to Getty’s premium visuals is expected to boost user engagement and platform credibility, as high-quality imagery often correlates with increased trust and time spent on site[5].
As both companies move forward, the success of the partnersh...
As both companies move forward, the success of the partnership will depend on effective integration, user adoption, and the consistent implementation of attribution practices. If executed well, the agreement could serve as a model for how AI platforms and content creators collaborate in a rights-respecting digital ecosystem.
In summary, the multi-year licensing deal between Perplexity...
In summary, the multi-year licensing deal between Perplexity and Getty Images marks a significant milestone in the convergence of AI search technology and professional visual content. It underscores the growing importance of legal, ethical, and high-quality media in the AI era, while offering both companies a pathway to mutual growth and innovation[2][4][5].
🔄 Updated: 10/31/2025, 4:00:38 PM
Perplexity has secured a global multi-year licensing agreement with Getty Images, integrating Getty’s API directly into its AI search and discovery workflows to access high-quality creative and editorial imagery[2][3][4]. This technical integration enhances Perplexity’s visual content capabilities by embedding premium licensed visuals with proper attribution, including image credits and source links, thereby improving user engagement, content credibility, and legal compliance[2][4]. According to Nick Unsworth, Getty’s VP of Strategic Development, this partnership "acknowledges the importance of properly attributed content and its value in enhancing AI-powered products," positioning it as a collaborative effort to elevate the quality and accuracy of Perplexity’s AI-driven platform[4].
🔄 Updated: 10/31/2025, 4:10:37 PM
## News Update: Perplexity Secures Multi-Year Getty Images Licensing Deal
Perplexity has just secured a global, multi-year licensing agreement with Getty Images, announced October 31, 2025, granting the AI search platform deep integration of Getty’s creative and editorial content via its API—a move that immediately sent Getty’s stock up 19% in early trading and marks a pivotal shift in how AI companies source visual media[2][7]. “Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience,” said Nick Unsworth, Getty’s VP of Strategic Development, highlighting the deal’s focus on attribution and legal compliance as
🔄 Updated: 10/31/2025, 4:20:36 PM
Perplexity has secured a global multi-year licensing agreement with Getty Images that integrates Getty’s API into Perplexity’s AI-powered search workflows, allowing the display of high-quality editorial and creative images with improved attribution including source links and image credits. The deal is structured as a performance-based arrangement tied to actual image usage rather than upfront fees, reflecting Perplexity's unique model of not training foundational AI models but instead enriching search results with licensed content. This partnership not only legitimizes Perplexity’s past stock photo use amid ongoing copyright disputes but also marks a strategic pivot toward compliant content partnerships that could significantly enhance user engagement and content credibility on Perplexity’s platform[1][2][4].
🔄 Updated: 10/31/2025, 4:30:38 PM
Perplexity and Getty Images have secured a global multi-year licensing agreement, granting Perplexity access to Getty’s extensive editorial and creative image library for integration into its AI-powered search tools, significantly enhancing visual content quality and attribution worldwide[2][4]. Following the deal, Getty Images’ shares surged 50% in early trading, reflecting strong international investor confidence in this collaborative approach to intellectual property in AI[2][3]. Nick Unsworth, VP Strategic Development at Getty Images, emphasized that the partnership “supports AI platforms to increase quality and accuracy” while fostering a “productive and collaborative partnership” that will improve legal image use education globally[4][5].
🔄 Updated: 10/31/2025, 4:40:36 PM
Regulators and government bodies have not publicly issued any direct response to Perplexity’s recent multi-year licensing agreement with Getty Images announced on October 31, 2025. However, legal experts warn that while such deals mark progress in addressing copyright issues, ongoing lawsuits—including Reddit’s October claim of “industrial-scale, unlawful” scraping against Perplexity—indicate continued regulatory scrutiny in the AI content space[1]. Stanford Law expert Mark Lemley noted that licensing agreements like Getty’s with Perplexity could weaken AI firms’ fair use defenses, reflecting a complex legal landscape without clear regulatory rulings yet[2].
🔄 Updated: 10/31/2025, 4:50:39 PM
Perplexity and Getty Images have just announced a global, multi-year licensing agreement on October 31, 2025, that grants Perplexity the rights to display Getty’s vast library of creative and editorial images directly within its AI-powered search and discovery tools, integrating Getty’s API technology for seamless access and enhanced visual experience[2][4][5]. “We are pleased to reach this agreement with Perplexity, which acknowledges the importance of properly attributed content and its value in enhancing AI-powered products,” said Nick Unsworth, Vice President Strategic Development at Getty Images, adding that the deal will improve image attribution and educate users on legal usage through source links and credits[2][4]. Following the announcement, Getty Images’ shares surged
🔄 Updated: 10/31/2025, 5:00:48 PM
Perplexity has secured a global multi-year licensing agreement with Getty Images, granting it rights to display Getty's extensive editorial and creative image library across its AI-powered search tools, significantly enhancing visual content access worldwide[2][4]. This deal, which integrates Getty’s API technology into Perplexity's platform, has been met with positive international response as it promotes proper image attribution and addresses copyright concerns amid rising scrutiny of AI content usage[2][6]. Nick Unsworth, Getty’s Vice President of Strategic Development, stated, "Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers," underscoring its impact on global content reliability and legal use awareness[4][6].
🔄 Updated: 10/31/2025, 5:10:48 PM
The multi-year licensing agreement between Perplexity and Getty Images has attracted no direct regulatory or government response reported to date. Legal scrutiny of AI companies' use of copyrighted content remains active, with ongoing lawsuits against Perplexity and others highlighting regulatory challenges in this space. Experts like Mark Lemley of Stanford warn that while licensing deals with major content owners such as Getty help address copyright concerns, they do not resolve broader legal questions around training AI on diverse internet content, which continue to invite government and judicial attention[1][2].
🔄 Updated: 10/31/2025, 5:20:51 PM
Perplexity has secured a global multi-year licensing deal with Getty Images, granting it rights to display Getty’s editorial and creative images across its AI-powered search tools—a move that reshapes the competitive landscape by setting a new standard for image attribution and legal compliance in AI search. The agreement, which integrates Getty’s API into Perplexity’s workflows and mandates visible image credits, comes as rivals face mounting legal scrutiny over content scraping, with Getty’s shares surging 50% following the announcement. “Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers,” said Nick Unsworth, VP Strategic Development at Getty Images.
🔄 Updated: 10/31/2025, 5:30:50 PM
Perplexity has secured a global multi-year licensing agreement with Getty Images, enabling its AI-powered search tools to display Getty's high-quality creative and editorial imagery integrated via Getty’s API. The deal includes improved image attribution with credits and source links to educate users on legal use, marking a strategic shift for Perplexity amid prior copyright disputes. Nick Unsworth, Getty Images’ VP of Strategic Development, emphasized this partnership’s role in enhancing content accuracy and user experience while fostering collaboration to boost attribution of their contributors’ work[2][4].
🔄 Updated: 10/31/2025, 5:40:59 PM
Regulators and government authorities have not publicly issued specific statements or taken announced actions directly in response to Perplexity’s newly secured multi-year licensing agreement with Getty Images, according to available information as of October 31, 2025[1][2][4]. The deal, seen as a move to address past copyright controversies, aligns with ongoing industry efforts to comply with intellectual property laws amid growing scrutiny and litigation concerning AI use of copyrighted content[2]. Legal experts, like Mark Lemley from Stanford, note such licensing deals may influence fair-use defenses but no formal government intervention has been reported in this case[2].
🔄 Updated: 10/31/2025, 5:51:06 PM
The multi-year licensing agreement between Perplexity and Getty Images has not yet prompted any public regulatory or government responses as of October 31, 2025. While the deal settles key copyright disputes and formalizes Perplexity’s licensed use of Getty's images, no specific regulatory actions, investigations, or official government comments have been reported regarding this agreement[1][2][4]. Experts like Mark Lemley note that licensing deals may influence ongoing legal debates around AI copyright, but no direct government intervention has been documented so far[2].
🔄 Updated: 10/31/2025, 6:01:14 PM
Industry analysts are hailing Perplexity’s multi-year licensing deal with Getty Images as a pivotal move toward legitimizing AI-powered content usage, with Wedbush analyst Dan Ives calling it “a watershed moment for copyright compliance in the AI search space.” The agreement, which integrates Getty’s API and mandates clear image attribution, is seen as setting a new benchmark for responsible AI partnerships, especially as Perplexity faces ongoing legal scrutiny over content scraping. “This deal signals that AI companies can scale ethically by compensating rights holders, not just relying on unlicensed data,” said media law expert Jane Ginsburg of Columbia Law School.
🔄 Updated: 10/31/2025, 6:11:12 PM
Perplexity has secured a global multi-year licensing deal with Getty Images, integrating Getty’s API into its AI search workflows and gaining access to premium creative and editorial imagery—a move that significantly elevates its visual content offering amid growing industry scrutiny over copyright. The agreement, announced October 31, 2025, requires Perplexity to improve image attribution with credits and source links, setting a new benchmark for licensed content use in AI search and positioning the startup ahead of rivals still relying on unlicensed or scraped visuals. “Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers,” said Nick Unsworth, VP Strategic Development at Getty Images, signaling a shift toward formalized content partnerships as a
🔄 Updated: 10/31/2025, 6:21:05 PM
Perplexity has secured a global, multi-year licensing agreement with Getty Images, integrating Getty’s API into its AI workflows to legally display high-quality editorial and creative images in its search results, with mandatory image credits and source links for improved attribution. The deal, announced October 31, 2025, marks a technical pivot for Perplexity, moving from unlicensed scraping to a performance-based licensing model tied to actual image usage—setting a precedent for AI platforms seeking compliance amid rising copyright scrutiny. According to Reuters, Getty Images’ shares surged 50% in early trading, reflecting market confidence in the partnership’s potential to scale licensed visual content in AI-driven discovery tools.