Adobe has launched a new enterprise service enabling businesses to create **custom generative AI models** tailored to their unique brand assets and creative needs. This service, part of the Adobe Firefly platform, allows companies to train AI on their own content to generate on-brand images, text, and other creative assets at scale, ensuring consistency and accelerating content production across marketing and design workflows.
Unveiled at Adobe Summit 2025 and expanded during the Adobe...
Unveiled at Adobe Summit 2025 and expanded during the Adobe MAX conference, this enterprise-grade offering is designed to **streamline content creation, personalization, and campaign scalability** by integrating generative AI deeply into Adobe’s Creative Cloud applications and marketing tools[1][3][5].
Key features of the new service include:
- **Firefly Custom Models**: Enterprises can train generativ...
- **Firefly Custom Models**: Enterprises can train generative AI models on proprietary brand materials, campaign styles, or other unique assets, ensuring output aligns precisely with corporate identity and creative guidelines. These models can be deployed selectively across teams to maintain creative control and brand safety[5].
- **Extensive API Integration**: Firefly Services offer more...
- **Extensive API Integration**: Firefly Services offer more than 25 generative AI and creative APIs that handle tasks such as image, video, and 3D content generation and variant production. This allows marketers and creatives to automate time-consuming production processes while maintaining high quality and brand consistency[5].
- **Brand-Safe AI**: Adobe emphasizes privacy and security b...
- **Brand-Safe AI**: Adobe emphasizes privacy and security by not using enterprise content to train its foundational AI models, providing assurance to businesses wary of data misuse[5].
- **Enhanced Creative Cloud Integration**: The custom AI mod...
- **Enhanced Creative Cloud Integration**: The custom AI models seamlessly integrate with Adobe’s flagship products like Photoshop, Illustrator, Premiere Pro, and After Effects, supporting workflows that range from text-to-image generation to video editing and graphic design. For example, Adobe’s Firefly Image 2 model enhances photorealistic image generation, while Illustrator now features text-prompted vector graphic creation powered by Firefly’s vector model[2][6].
Adobe CEO Shantanu Narayen highlighted the strategic importa...
Adobe CEO Shantanu Narayen highlighted the strategic importance of generative AI as a creative "onramp," emphasizing that the technology is meant to augment human creativity rather than replace it. The company is focused on embedding AI capabilities directly into workflows to boost productivity and deliver precise, personalized creative outputs[2].
This enterprise service reflects Adobe’s broader AI strategy...
This enterprise service reflects Adobe’s broader AI strategy, which combines **generative, predictive, and agentic AI** to help businesses innovate in marketing and content production. It aims to enable enterprises to deliver personalized customer experiences at scale while improving operational efficiency and campaign effectiveness[1][3][9].
As generative AI rapidly reshapes the creative software land...
As generative AI rapidly reshapes the creative software landscape, Adobe’s new enterprise offering positions it as a leader in providing businesses with **customizable, brand-centric AI tools** that enhance creative productivity without compromising on security or control. This development signals an important shift where organizations can harness AI not only for generic content generation but for tailored, brand-aligned creative solutions.
🔄 Updated: 10/20/2025, 1:11:22 PM
Adobe’s launch of its enterprise service for custom generative AI model creation has drawn mixed public reactions, with marketers and creative professionals lauding its ability to scale on-brand content rapidly and personalize campaigns at unprecedented speed. At the recent Adobe Summit attended by around 11,000 industry professionals, partners praised the technology for streamlining workflows through over 25 generative AI APIs, enabling thousands of asset variations while ensuring brand safety and enterprise readiness[2][3]. However, some users expressed concern over the complexity and technical resources required to integrate these AI tools effectively within existing digital experience ecosystems[2].
🔄 Updated: 10/20/2025, 1:21:09 PM
Adobe has launched AI Foundry, an enterprise service enabling companies to create custom generative AI models fine-tuned on their own branding, intellectual property, and creative assets, enhancing brand consistency across generated text, images, videos, and 3D content. This service leverages Adobe's Firefly AI models with over 25 billion assets created since 2023 and includes more than 25 generative AI and creative APIs to accelerate scalable, on-brand content production with controlled access for teams, ensuring enterprise-grade safety and brand alignment. Hannah Elsakr, Adobe’s VP of generative AI new business ventures, emphasized the company's role as a premier creative marketing AI partner, signaling a strategic pivot towards personalized AI solutions over generic market tools[1]
🔄 Updated: 10/20/2025, 1:30:53 PM
Adobe's launch of AI Foundry, a customizable generative AI service for enterprises, has sparked a mix of excitement and cautious optimism among consumers and the public. Many applaud Adobe’s focus on brand-specific AI models, with over 25 billion assets already created using their Firefly AI since 2023, showing strong demand for tailored, brand-consistent content generation[1]. However, some user feedback highlights concerns about the potential complexity and technical resources required to integrate these tools effectively within existing workflows, reflecting broader industry debates on AI adoption challenges[2].
🔄 Updated: 10/20/2025, 1:41:01 PM
**Breaking News Update, October 20, 2025** — Adobe has just unveiled AI Foundry, a new enterprise service enabling companies to develop custom generative AI models trained exclusively on their own branding and intellectual property, directly challenging generic AI offerings in the market[1]. “The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner on this,” said Hannah Elsakr, Adobe’s VP of generative AI new business ventures, highlighting a shift toward bespoke, brand-safe AI solutions as enterprises have already generated over 25 billion assets using Adobe’s Firefly models since their 2023 launch[1]. This move signals Adobe’s push to capture enterprise AI
🔄 Updated: 10/20/2025, 1:50:49 PM
Breaking News: Adobe's AI Foundry service has officially launched, offering enterprises the ability to create custom generative AI models tailored to their branding and intellectual property. This move marks a significant expansion into the enterprise AI market, building on the success of Adobe's Firefly AI, which has already been used to generate over 25 billion assets[1]. In a recent statement, Hannah Elsakr, Adobe's vice president of generative AI new business ventures, emphasized the service's potential to elevate creative capabilities by partnering closely with enterprises to advise and enhance their marketing strategies[1].
🔄 Updated: 10/20/2025, 2:01:02 PM
**Breaking News Update**: Adobe has launched AI Foundry, a groundbreaking enterprise service designed to create custom generative AI models tailored to companies' specific branding and intellectual property. This move marks a significant expansion for Adobe, as it aims to capture a larger share of the enterprise AI market by offering personalized content generation at scale. According to Hannah Elsakr, Adobe's vice president of generative AI new business ventures, this service is a direct response to enterprises seeking more than generic AI tools, having already used Firefly AI models to create over 25 billion assets[1].
🔄 Updated: 10/20/2025, 2:11:06 PM
Breaking News: Adobe has launched AI Foundry, a groundbreaking enterprise service that enables companies to create custom generative AI models tailored to their branding and intellectual property. This move follows the successful deployment of Adobe's Firefly AI models, which have generated over 25 billion assets since their launch in 2023. As Hannah Elsakr, Adobe's vice president of generative AI new business ventures, noted, "The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner on this" [1].
🔄 Updated: 10/20/2025, 2:21:10 PM
Adobe has launched AI Foundry, a new enterprise service that enables companies to create custom generative AI models tailored to their own branding and intellectual property, marking a strategic push to capture enterprise AI budgets with brand-consistent content generation at scale[1]. Since the debut of Firefly AI in 2023, enterprises have generated over 25 billion assets using Adobe's AI, and AI Foundry now allows businesses to fine-tune Firefly models with their specific visual assets and creative guidelines, producing text, images, video, and 3D content while maintaining brand integrity[1]. Adobe’s VP of generative AI, Hannah Elsakr, highlighted this as an elevation of Adobe’s AI capabilities in direct partnership with enterprises, reflecting growing demand fo
🔄 Updated: 10/20/2025, 2:31:05 PM
In the wake of Adobe's launch of AI Foundry, a service for custom generative AI models, public reaction has been cautiously optimistic. Industry analysts note that enterprises are eager for personalized AI solutions, with over 25 billion assets created using Adobe's Firefly AI models since its launch in 2023, indicating a significant demand for tailored content generation[1]. Hannah Elsakr, Adobe's vice president of generative AI new business ventures, observed that enterprises are seeking more than generic AI tools, emphasizing the need for brand-consistent content creation[1].
🔄 Updated: 10/20/2025, 2:41:12 PM
Following Adobe’s Monday launch of AI Foundry—a new enterprise service for creating custom generative AI models trained on companies’ branding and IP—market reaction was positive with Adobe’s stock (NASDAQ: ADBE) opening nearly 4% higher. However, gains moderated during the session, and the share price settled at $507.70, up 2.48% by mid-afternoon[15][1]. Executives highlighted strong enterprise demand for tailored AI solutions, reinforcing Adobe’s strategic positioning in the competitive generative AI market[1][3].
🔄 Updated: 10/20/2025, 2:51:06 PM
Following Adobe's launch of its AI Foundry service for custom generative AI models, government and regulatory responses have emphasized cautious optimism paired with calls for smart policy frameworks. Adobe itself advocates for policies that balance innovation with ethics, aligning with the U.S. White House Office of Science and Technology Policy's upcoming AI Action Plan, stressing accountability, responsibility, and transparency in AI development[5]. Adobe’s digital media CTO Ely Greenfield highlighted their legally grounded approach, stating every piece of training content is licensed or verifiably published, aiming to preempt regulatory scrutiny amid rising copyright lawsuits against AI systems[15].
🔄 Updated: 10/20/2025, 3:01:23 PM
Adobe’s launch of AI Foundry for custom enterprise generative AI models has sparked a mix of excitement and cautious optimism among consumers and industry experts. Early reactions highlight appreciation for the ability to create branded content at scale, with over 25 billion assets already generated using Adobe’s Firefly AI since 2023, demonstrating strong demand for personalized AI tools that maintain brand integrity[1]. Hannah Elsakr, Adobe’s VP of generative AI new business ventures, emphasized enterprises’ desire for partnership and tailored solutions rather than generic AI, signaling confidence in Adobe’s approach to meet complex brand needs[1].
🔄 Updated: 10/20/2025, 3:11:25 PM
Adobe has launched **AI Foundry**, a new enterprise service that creates custom generative AI models tailored to companies’ branding and intellectual property, enabling branded content generation at scale while maintaining brand consistency[1]. Since Firefly's 2023 debut, enterprises have produced over **25 billion assets** using Adobe’s AI, and this new offering fine-tunes Firefly AI models with clients’ visual assets and guidelines to generate text, images, video, and 3D scenes on demand[1]. Hannah Elsakr, Adobe’s VP of generative AI new business ventures, stated, “The enterprise has asked us to come in and advise, help, partner with us, be our premier creative marketing AI partner on this”[1].
🔄 Updated: 10/20/2025, 3:21:28 PM
Adobe today launched AI Foundry, a service enabling enterprises to build custom generative AI models—powered by Adobe Firefly—trained exclusively on a company’s own branding, visual assets, and intellectual property, directly challenging generic AI tools[1]. “The enterprise has asked us to come in and advise us, help us, partner with us, be our premier creative marketing AI partner on this,” said Hannah Elsakr, Adobe’s VP of generative AI new business ventures, highlighting the demand for brand-safe, personalized content at scale[1]. Since Firefly’s 2023 debut, enterprises have already generated over 25 billion assets, signaling robust adoption and setting the stage for AI Foundry to capture a significant share of growing
🔄 Updated: 10/20/2025, 3:31:49 PM
**Breaking News Update**: Adobe has launched AI Foundry, a groundbreaking enterprise service that creates custom generative AI models tailored to companies' branding and intellectual property. This move leverages Adobe's Firefly AI models, which have already been used to generate over 25 billion assets, positioning Adobe as a leader in enterprise AI solutions[1]. Hannah Elsakr, Adobe's vice president of generative AI new business ventures, highlighted the service's capability to elevate Adobe's existing AI capabilities, addressing the demand for personalized and brand-consistent content generation[1].